Writing Product Descriptions
for Your Jewelry

© by Rena Klingenberg; all rights reserved

Writing product descriptions that are powerful enough to sell your jewelry is an important skill. These tips and insights can help you write much more effective jewelry copy - without tears! :o)

Writing Product Descriptions for Your Jewelry
(series by Chelsea Clarey)

Don't miss this insightful series of tips by jewelry artist, anthropology major, and English composition tutor Chelsea Clarey:

Writing Product Descriptions for Your Jewelry - Part 1, "Authentic"
What does "authentic" mean? Does this word actually help jewelry sell? Chelsea explores the word "authentic" - and offers some excellent alternatives.

Writing Product Descriptions for Your Jewelry - Part 2, "Inspired by Nature"
"Inspired by Nature" is one of the most-used phrases in jewelry descriptions. Here Chelsea digs into the intentions behind "inspired by nature" and shares more powerful ways to express them.

Writing Product Descriptions for Your Jewelry - Part 3, "Elegant"
On Etsy there are over 50,000 uses of the word "elegant" in the jewelry category alone. Chelsea shares the implications of this over-used word, and ways to replace it with more expressive words.

Writing Product Descriptions for Your Jewelry - Part 4, "Beautiful, Pretty, Lovely"
Chelsea looks at better words to express beauty than the old standbys, "beautiful," "pretty," and "lovely." She includes a list of alternatives with much more precise meanings.

Writing Product Descriptions for Your Jewelry - Part 5, "Designer"
Appearing in over 200,000 Etsy listings, the word "designer" has become a meaningless filler word. Chelsea offers a variety of better ways to express what we want "designer" to mean.

Writing Product Descriptions for Your Jewelry - Part 6, "Unusual, Unique, One of a Kind"
See Chelsea's great advice for getting past the familiar "unusual", "unique", and "one of a kind" (or "OOAK") - to create more appealing descriptions for your work.

More Power Tips on
Writing Jewelry Descriptions and Copy

Write Super-Effective Jewelry Sales Copy
From my newsletter, a tutorial on writing powerful titles and descriptions for your jewelry. Includes easy tips from top copywriters for writing the magic words that make jewelry sales.

Expressive, Emotional Tags or Packaging
In my newsletter article "Jewelry for Sentimental Occasions", scroll down to the part about "Expressive, Emotional Tags or Packaging" to see examples of how the message written on a jewelry tag turned a plain item into a best-seller.

What Does "Tribal Jewelry" Really Mean?
Chelsea Clarey discusses how to use the terms "tribal", "ethnic" and "Bali" accurately in your jewelry descriptions.

Descriptions and Promotions
Jennifer Linardi started this discussion on making more online sales with a combination of detailed jewelry descriptions, great photos, and limited-time promotions.

Detailed Descriptions are Key
A discussion started by Purely Paige, about writing jewelry product descriptions and selling handmade jewelry online.

How to Define My Jewelry Style?
In this discussion we cover how Kristin can define her jewelry style and find the right words to write about her work.

Writing Jewelry Descriptions Has Become Fun!
Debbie Mischley shares her exciting new style of writing jewelry descriptions, which she developed after reading Chelsea Clarey's series (above).