Writing Jewelry Descriptions Has Become Fun!

by Debbie Mischley
(Lapeer, MI)

First let me say that Rena's website and newsletters have been the best educational and motivating experience I could have ever found. THANK YOU RENA!

I have enjoyed reading the articles on writing more detailed jewelry descriptions. I have always had trouble writing a "story" about my jewelry that would draw the customer in, until now. So with the information from these articles and a thesaurus my journey began.

I wrote about "fighting off the cutthroats of the business world" to your man being "dazzled" by your beauty. I actually had fun coming up with a story for each piece. As you can see...I had so much fun that I let my imagination get away on me at times.

Here is part of the description I wrote for the first necklace:

Cleopatra - Queen of the Nile, Exquisitely beautiful, extraordinary, ruler, charismatic, intelligent, lover. Imagine yourself as Cleopatra when you adorn yourself with this necklace.

Here is another desctiption for the second photo:

Picture it. You spend the day hard at work, fighting off the blood-thirsty cutthroats of the business world. You go home and get ready for a night out on the town with your man. You put on this ultra-feminine bracelet and earrings and your man is blown away. His pulse quickens and he tells you how intoxicating you look and that you have taken his breath away....a woman's job is never done.

Debbie Mischley
J'adorn