Understanding Why People
Buy Jewelry in This Economy

© by MJ Morris; all rights reserved

People still want to buy. We feel good about saving, but buying still gives us a sense of normalcy we so crave right now.

Copper and swarovski crystal Skull Belt Buckle
by ViviSkinny

In boutiques, hair salons, and tanning salons we're finding that the customer who doesn't find value in a professional bottle of shampoo will find value in a pair of earrings or a bracelet. This is mostly because of the reusability of the merchandise and the confidence and comfort it gives them.

We all seek the comfort and enjoyment of the good ol' days when we got the satisfaction of purchasing "just because".

Retailing jewelry with a small price tag on it is where retail business owners or home jewelry parties need to focus.

If you're selling in a high end establishment, please know that the exuberating feeling is the same for someone buying a $22.00 pair of earrings from your place today, as the same customer who didn't think twice about her $200.00 + bill yesterday.

Even better, it's without guilt - and in the end they'll buy more (and buy more frequently) from you because you offer it.

If you're a small business or a home business in need of an idea to start making the most of each customer or opportunity, the same applies to you. You're smart to offer a variety of retail price points.

Gold stretch bracelet by ViviSkinny

The worst thing you can do is stop offering retail products in or out of your price range (within reason) because of fear. People naturally like winners.

Walk, talk and start choosing like a winner, and the energy will attract people who want to be surrounded by people going somewhere.

It's human nature, and providing an itch for the scratch is so desperately appreciated.

Baby price points are like baby steps for you and your customer.