Wholesale Gift Shows Continue to Increase Sales
© by Jennifer Hisir; all rights reserved
 Cut-out brooch by Copper Reflections
| Wholesale gift shows continue to generate increased sales for us, even though a lot has changed over the years.We have been making handmade copper jewelry and gifts for almost 25 years. We've built our company from the ground up. We started with just a small table on the street, we had a retail store, we've participated in arts and crafts shows in Canada and the United States, exhibited at wholesale jewelry and gift shows - and now we're online for the entire world! There is no overnight success in business; you need to build your business step by step on a solid foundation to ensure continued success.  Handcrafted bolo tie and locket by Copper Reflections
Targeted Buyers at Wholesale Gift ShowsExhibiting at wholesale gift shows is still the best way to get your product noticed. Buyers from all over the country come to the gift shows looking for new products and suppliers. Even if you come away with just sales leads, they are targeted; and with a few follow-up calls you will make the sale. You are showing your product to a targeted market that has been established for decades.
The Power of Wholesaling in PersonBuyers go to wholesale shows to place orders and see your products first-hand. Even the best photos cannot sell your product as well as you can.  Handcrafted horse bracelet by Copper Reflections
Most wholesale buyers still find ordering online intimidating. At wholesale gift shows buyers see and touch the product, and time and time again they order the product. They feel confident that they'll be able to sell your products. The in-person sale becomes more personal in a world that every day becomes more impersonal; there is nothing better than making the sale face to face. Buyers associate your product with you. The relationships you build at the gift shows will continue for many years. We find that many of our new customers are referred to us by our existing customers. There is no better compliment.  Handcrafted barrette by Copper Reflections
Wholesaling OnlineWhile online marketing opens the whole world for your wholesale products, it's still very important to have a continued presence in person at wholesale jewelry and gift shows. The majority of our orders and re-orders come directly from wholesale shows.  Adjustable copper ring by Copper Reflections
We continue our online efforts to support our existing customers in Canada and the United States, and we're making good progress to attract our targeted market from around the world.
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Author Jennifer Hisir is one of the artisans of Copper Reflections, who have been making handmade jewelry and unique gifts since 1985. Jennifer says, "Our designs are silver plated and diamond cut on copper. Please visit our website to see our unique wholesale jewelry and gifts in many styles and designs." Return to top of Wholesale Gift Shows Continue to Increase Sales. Learn more about Wholesaling Jewelry. Return to Home Jewelry Business Success Tips home page.

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