What Makes Me Buy From a Jewelry Website

by Camila Alvarez
(Gainesville FL)

I'm an active online shopper, and I purchase all kinds of items on the Internet.

I love unique, one-of-a-kind jewelry that I won't see anyone else wearing, so I love finding jewelry artists who sell from their own website.

Several times I've bought beautiful pieces from an artist's website, for myself as well as for gifts for my sister and friends.

I've always had wonderful experiences with shopping from jewelry artists' websites - but there are a few things I look for in a jewelry designer's website before I actually buy from them online:

1) Some sort of guarantee or statement of what I can do if I'm not happy with the way the jewelry looks or fits when I receive it in the mail and finally get to see it in person. I like to know I won't be stuck with a bracelet that doesn't fit after all, or a necklace that isn't comfortable when I try it on.

2) Some sort of artist biography or artist statement, preferably with a photo of the artist. If I'm buying handmade, I want to see who makes it, and learn a little about them! I won't be meeting them in person, but I want some way of feeling like I've met them.

3) Testimonials from other customers. I'm more confident in purchasing from an unknown one-person business when I see reviews from other people. Just as I check for reviews before I buy a book or movie on Amazon.com, I want to see what other customers have to say about the artist whose work I'm considering buying.

Thank you to all the jewelry artists who create such wonderful, unique things! Please keep it up and don't let the economy stop you.

Comments for
What Makes Me Buy From a Jewelry Website

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Thanks!
by: Melissa Zurick

I enjoyed reading your comments about what you look for when you are shopping online. It really helps out! It's great to hear the customers point of view!

Thanks for taking the time!

Melissa

Thank you for sharing!
by: Kylie

Thank you for your comments on what makes you buy from online jewellery designers!

It is valuable information for us as sometimes we don't get feedback on what our customers are really looking for and wanting from us and making you feel like you've had a happy, easy pleasant experience shopping with us is the reason we do what we do!

Thank you for your words of encouragement and support re the economy too.

Kylie
Designs by Kylie

Thanks!
by: Linda Guzik

Thank you for the helpful comments! I just launched my own site: www.linnygirldesigns.com
I never thought of putting a bio on the site, because to tell you the truth, I thought it would be a bit goofy. I never thought that personalizing the jewelry designs with a glimpse or bit of information about me, the artist, might give the buyer a good feeling about purchasing from me. I will definitely add a bio now!

Linda G
LinnyGirl Designs

Thanks for the advice
by: Najia

I never thought about putting testimonials on my website, but your advice has given me an idea. Why not put the pictures of the women who have purchased from me, wearing their DreamStonz piece, together with the testimonial? Do you think buyers might be willing to send me a photo post purchase? Perhaps I can give them an incentive to do that (a % off coupon?).

Thanks again for giving us feedback!

Najia
www.DreamStonz.com

Thanks
by: Lisa

Thank you so much for your buyers insight it's so valuable to us. Lisa Scala
lisascala.com

Thanks
by: Lisa

Thank you so much for your input, I love hearing from customers. Testimonials and a picture will be added thanks to you. Thanks again Lisa Scala
lisascala.com

Thank you!
by: Kristina Cranmer

It's great to hear what customers are looking for when shopping online for jewelry! This information has really helped me out as I've just started up my own jewelry website kristinasbeadedjewelry.com and I want to be sure that I've included enough information on my website.

Thanks again,

Kristina Cranmer
kristinasbeadedjewelry.com

THANK YOU AGAIN!!
by: Anonymous

Thanks for the helpful tips! My unique and custom designed jewelry website has sold a couple items since your post (in which I did revise to your standards) The reviews are on their way to being published on my website. I would just like to thank you again for your useful tips in what you look for when buying online, it really helped my business!
www.yeocs-jewelry.webs.com

Thanks!!!!
by: Melissa

Thank you for sharing this helpful information...I am in the process of building my own site and I will be sure to add this information to my site :)

Melissa Terris
www.a-little-something-for-you.com

Very helpful comments!
by: Yol Swan

Thanks for sharing this. It is very helpful to know the customer's perspective, and it makes total sense.

Yol

www.sacred-jewelry.com

Thanks!
by: Racheal

This is great feedback, especially around the testimonials. I recently launched my online boutique (www.najite.com/shop) and am looking for ways to increase my sales.

Thanks again for the feedback!!!
Racheal Okotie
www.najite.com
www.najite.com/shop

RE: Thank You Very Helpful
by: Nadia88

As a former attorney consultant we relied heavily on our biographies and work to gain credibility and reliability with our clients.

The feedback here helps tremendously! My focus is always on perfecting the product itself, I now see the importance of establishing my identity on the web. Thank you for your comments.

Nadia
nadiagw88@gmail.com
http://www.etsy.com/shop/Nadia88

Thanks for your comment
by: Shelly

Just started my own Jewelry Website and thanks for your valuable insight as to what customers are looking for when they buy online. I already had a bio and comments from other customers, but didn't think it would be a good idea to add my own picture. Now I think I might. It's good to share these comments, that's how we learn.

Shelly
www.shellysdivinedesigns.com

Thank you
by: Allie of suroundingbeauty.com

Your comments are very helpful and appreciated. I never thought to put a pic or bio of myself. I will have to work on that asap. Most of my creations do have little stories with them on what made me create them. Please check out my website and send me feedback thru email. Thanks!!!
www.suroundingbeauty.com

biog & testimonials
by: Ann

Biog and testimonials are next on my to do list, so it's good to know the effort won't be wasted.

Thanks for your useful comments.

Ann
www.lukely.co.uk

Very Helpful!
by: Anonymous

I sell Fused Glass on Etsy. I am so glad that you brought up the fact that the seller should give a picture with a brief bio. My hubby has been telling me to do that and I kept putting it off.
After reading this.. I am going to get to work on that bio and slip it in the packages for my customers.. Thanks so much!!

Raya
http://www.glisteningglass.etsy.com

I love the description of yourself
by: connecttoheaven

As a former teacher I could really relate to the picture of you -- so glad to be home and do something nice for yourself - like look around for jewelry artists!

My work is on Etsy and I recommend it for other jewelry designers and crafters because there is a wide audience, you have your own shop, 5 pictures for each piece and description of yourself too.

Happy Hunting!

Very useful!! thanks
by: Nini

hi, i keep thinking what is wrong with my site, i cant seem to sell much from the site! i see some flow but no actual sales!
but now i think maybe it was my descriptions and not enough pics!!

many thanks for pointing out the main facts!! really helps!!

Nini

www.belovedjewels.com

Thank you
by: LIz Chantree

Thank you for your useful letter. I do have a company profile page, but took some of the information away as I wasn't sure that it would be of use to my customers. I will look again and change the page.
wwwaesthetedesign.com