What is Your Jewelry Business Pet-Peeve?
by Rita Juhlin
(Private Stock Jewelry)
Wire rings by Rita Juhlin
I thought it would be kind of fun to find out what the biggest or most common Pet-Peeve is among Home Based Jewelers.
I have two.
My first Pet-Peeve is extra charges for a small order of jewelry supplies online.
If you walk into a store and buy a five dollar item you don't have to fork over another 4 or 5 dollars because you didn't spend 35.00.
When you shop on-line you probably pay for shipping on a smaller order; so what's the deal? What do you think about this?
Brick and mortar stores have way more overhead, paying for employees, building expenses, insurance; the list goes on.
So what is the reasoning behind charging extra for small orders? Am I inconveniencing a on-line store for placing a small order?
My second Pet-Peeve is on-line stores boasting "wholesale-wholesale-wholesale".
I'm a shopper and tight with money so I compare a lot. I look at pricing in a structured way, make lists of what I want, and search the web for the best price, comparing apples to apples.
What I have found is that there is a very broad range of pricing for exactly the same item; and most of those claiming wholesale pricing. There ought to be a law!
Here is one example; Sterling Silver wire: an on-line wholesale only store price was around 19.00 an ounce; a retail on-line shop was just under 17.00 an ounce and I walked into a store locally and the price was 18.00 and I didn't have to pay shipping.
No price break for a large order either on the wholesale only store. It pays to shop around!
I asked the wholesale only online store owner and the answer I got was, "well, we don't sell at market price - we only sell by what we paid for it plus our mark up".
I do understand about marketing on-line and popular key words; but I think we all need to be a bit skeptical if we think we are really getting a "wholesale" price.