Trunk Shows

by Anita diamondgirlcrafts.com
(Hastings, NY USA)

Vintage Pearl Dragonfly Necklace by Anita Foley

Has anyone had success with Trunk Shows? If so, how did you approach the shop owner?

Did you offer to pay for the space or give a percentage of sales? Any details regarding logistics, etc would be appreciated.

Thanks!

Anita Foley
Diamond Girl Crafts

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Trunk Shows

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Doing Jewelry Trunk Shows in Shops
by: Rena

Hi Anita!

Here's some basic jewelry trunk show info, followed by links to more articles:

When a shop decides to host a trunk show of you with your work, you'll usually be doing a one-person show inside their shop.

Usually the trunk show lasts anywhere from a couple of hours to an entire day.

In my experience, you usually get just one table, placed inside the shop near the entrance. (Some shops may have more space for you to use.)

A couple of hours before the trunk show starts, you set up your jewelry display on your table(s).

It's a good idea to have your literature handy on the table - your business cards, plus any flyers, brochures, artist bio / statement, etc. you may have.

The shop usually takes a percentage of your total sales at the trunk show, as their commission for hosting and promoting the show.

I've found that 20 to 25% of your total sales is a typical commission for the shop to take.

However, some shop owners are happy to receive free jewelry or a donation to their favorite cause instead of a commission. You'll have to discuss with the shop owner how he or she prefers to be compensated.

Of course, just as with any event you do, attracting lots of targeted potential customers is the key to more sales.

To promote your jewelry trunk show that's held in a shop, ask the shop owner to snail-mail a postcard and/or send an email announcement to their customer list.

They should also give a flyer advertising your trunk show to every customer who comes in the shop up till the day of the event.

Also encourage the shop owner to place an advertisement in the local newspaper or other media.

Email the shop owner some image files of your jewelry to use in their ads and flyers for your trunk show.

And either you or the shop owner should send a press release with photos of your jewelry to the local newspaper. If nothing else, the newspaper will probably at least list your trunk show in their "upcoming things to do" calendar.

Also send a postcards and/or emails to your own customer list too.

During your jewelry trunk show, you represent both the shop and yourself to the public. So be sure to do everything possible to make your trunk show a lovely, profitable event for the shop owner too.

Also check out these articles -

Jewelry Trunk Show - a Niche Almost Missed

Lunch Hour Jewelry Sales

A Jewelry Trunk Show Idea

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Submitted by: Rena

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Hi Anita! Here's some basic jewelry trunk show info, followed by links to more articles: When a shop decides to host a trunk show of you with your work, you'll usually be doing a one-person show inside their shop. Usually the trunk show lasts anywhere from a couple of hours to an entire day. In my experience, you usually get just one table, placed inside the shop near the entrance. (Some shops may have more space for you to use.) A couple of hours before the trunk show starts, you set up your jewelry display on your table(s). It's a good idea to have your literature handy on the table - your business cards, plus any flyers, brochures, artist bio / statement, etc. you may have. The shop usually takes a percentage of your total sales at the trunk show, as their commission for hosting and promoting the show. I've found that 20 to 25% of your total sales is a typical commission for the shop to take. However, some shop owners are happy to receive free jewelry or a donation to their favorite cause instead of a commission. You'll have to discuss with the shop owner how he or she prefers to be compensated. Of course, just as with any event you do, attracting lots of targeted potential customers is the key to more sales. To promote your jewelry trunk show that's held in a shop, ask the shop owner to snail-mail a postcard and/or send an email announcement to their customer list. They should also give a flyer advertising your trunk show to every customer who comes in the shop up till the day of the event. Also encourage the shop owner to place an advertisement in the local newspaper or other media. Email the shop owner some image files of your jewelry to use in their ads and flyers for your trunk show. And either you or the shop owner should send a press release with photos of your jewelry to the local newspaper. If nothing else, the newspaper will probably at least list your trunk show in their "upcoming things to do" calendar. Also send a postcards and/or emails to your own customer list too. During your jewelry trunk show, you represent both the shop and yourself to the public. So be sure to do everything possible to make your trunk show a lovely, profitable event for the shop owner too. Also check out these articles - <a href="http://www.home-jewelry-business-success-tips.com/trunk-show.html" target="_blank">Jewelry Trunk Show - a Niche Almost Missed</a> <a href="http://www.home-jewelry-business-success-tips.com/lunch-hour-jewelry-sales.html" target="_blank">Lunch Hour Jewelry Sales</a> <a href="http://www.home-jewelry-business-success-tips.com/jewelry-trunk-show.html" target="_blank">A Jewelry Trunk Show Idea</a>

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Thanks Rena
by: Anita

Thank you, Rena, for the great info and links to 3 great articles. I am hoping to put all this good advice to work when I get my first trunk show opportunity. Now I have to do some leg work. I'll let you know what happens.