Marketing,
Publicity, Selling Jewelry
Tips, Questions and Answers

My Best Jewelry Marketing Tool  When I do a show, I usually find one or two other vendors near me that like to share business ideas. It is a fun way to pass the time when customers thin ...

Gift Wrap or Gift Box? Shipping Charges?   Hi everyone.

I am in the process of taking my jewelry and accessory business to the next level and setting up a web page. I am curious to know what ...

I Need Dragons  I've decided to add a line to my chain maille jewelry which will include a dragon on each piece.

Now I need dragons.

I've found some I like at Fire ...

Five Tips for Being a Jewelry Artist Who Sells More  Help customers understand the work that goes into your products
I began with jewelry parties with friends.

Since I have a unique product and somewhat ...

Suggestions for Wholesale Jewelry Supplies?  Hello, I am planning to continue my handmade jewelries here in the States. By the way, I came from the Philippines.

I went to the wholesaler beads ...

Popular Freebie with Purchase  Who doesn't love a free gift with a purchase? During this prime holiday business season, I offer a free pair of cute little 'ear hugs' with a specified ...

Getting my pendants seen by the right audience.  My silver pendants are modern and made with semi-precious stones which are often asymmetrical or rough, but chosen well for their appeal. I have come ...

Designing Your Customers' Jewelry Shopping Experience  Captivate Your Customers
One of my best ideas came from seeing another artist demonstrate a painting technique.  She always drew a crowd and her sales ...

Have an Earring Lunch - plus Four More Jewelry Business Ideas  Have an "Earring Lunch"
Usually I sell at juried craft shows and online, but I've gotten creative in the recent past. One of my favorite tips is to ...

Do Your Prices Include Your Hourly Wage?  Okay - does anyone price their pieces with the hourly wage in mind?

I used to make a piece, take the materials cost, then add a dollar amount which ...

Getting Publicity - Reach Out and Try New Things!  Just six months ago Maryanne Murphy and her daughter Cat put together a new line of jewelry, and then set up their Biker Chic Jewelry Facebook page ...

Pricing what the market will bear...   I'm always reading questions from people who ask how to come up with prices and here is one way: ask your customers.

I have a table every Saturday at ...

Wearing your creations to advertise and sell  Yes, wearing your pieces is one of the easiest ways (and least expensive) to advertise.

However, (and this happened to me recently) we also need to ...

How to Get People to Know and Love Your Jewelry  I started my jewelry business in 2009 when I married a Bulgarian guy and had to move from Saint-Petersburg (Russia) to Sofia (Bulgaria).

That was a ...

Home Based Jewelers - What Worked for You?  If I had one wish . . .

I would wish that the Buying Public would understand what fabulous jewelry our home based jewelers are creating.

Each piece,...

The CUTEST Marketing Tip Ever!  I had a friend over who was helping me set up for a show recently, and she commented on my marketing techniques. (Which was nothing at the time.)

She ...

Charitable Donations of Jewelry  There was a time in my life when I was striving for recognition as a glass artist.

Money was limited because I was gathering equipment and supplies,...

Showcasing Jewelry in a Public Library  I would like to share with you my recent experience for showcasing my dichroic glass jewellery and I thought it might be of help to others just starting ...

Tip for Selling More Jewelry  My friend comes in contact with a lot of different people and whenever she is wearing a particular necklace I made for her, she gets compliments and inquiries ...

Writing Product Descriptions for Your Jewelry: Part 6 - "Unusual", "Unique", "One of a Kind"  This piece is both unusual and one-of-a-kind, but in writing my description, I identified exactly what about the choker has those traits: It has a ...

Catalog Design Software?  I'm in the position of needing to produce a product catalog for a jewelry line I've designed for bridal and special occasion stores.

I've got photos,...

What percent would you pay a sales person on commission basis?  I will like to hire a sales person on a commission basis but don't know the percentage I should give her for selling my designs. I have a small business....

Writing Product Descriptions for Your Jewelry: Part 5 - "Designer"  What would I accomplish by calling these "designer earrings"? It's more evocative to call them "sturdily handmade earrings with quirky patterned beads....

Time to Re-Do Your Work!  In my quest to go through my jewelry and check for wear, tear and weak parts (see my previous post on Rena's site about customer returns - Help with Jewelry ...

Writing Product Descriptions for Your Jewelry: Part 4 - "Beautiful, Pretty, Lovely"  My "Acapulco" necklace is all about playful nostalgia. A "pretty" parrot? Sure, but a "cheeky and charming" one sets the mood better. (Necklace by ...

Making and Selling Jewelry - Psych Yourself  Having been a certified school psychologist for almost thirty years and a jewelry designer for three, I can't help but use my unique perspective in crafting ...

Designing Jewelry in the Corporate World  I recently was invited to participate in a panel discussion at the Fashion Institute of Technology (FIT) in New York City. FIT is now and has been over ...

How to Set Up an Online Jewelry Fundraiser?  We have recently experienced a tragedy in our community; a young mother of three was involved in a car accident on Christmas Eve and passed away suddenly ...

Playing with Numbers to Analyze Your Sales  With the aid of a simple spreadsheet and grade school math you can produce some really interesting facts about your sales and your income. You can do some ...

20 Useful Things to Do for Your Business When Uninspired  Creation has its unique flows - sometimes you are burning with ideas and wishing the day was 100 hours long so you keep making and making. . . and sometimes,...

Should I Offer My Pendants Both With and Without Chains?  I am just starting to make jewelry and initially assumed I would sell my pendants on their sterling silver chains. But now I wonder whether I should offer ...

Writing Product Descriptions for Your Jewelry: Part 3 - "Elegant"  An elegant pearl bracelet? I like to think so. But I call it a classically feminine piece with a delicate peach palette and scintillating crystals....

How Do I Maximize My Jewelry Sales?  Large businesses spend huge sums of monies identifying who is most likely to buy their product and how best to target them. Determining the demographic ...

Wearable Color Chart  I've picked up plenty of helpful tips since I started receiving the newsletter so I thought it was time to share as well.

At a jewelry party this past ...

Credit Card Fees for Your Jewelry Business  I recently found out that if you accept credit cards for your business, you can request a fee review once a year.

Call the merchant processing company....

Writing Product Descriptions for Your Jewelry: Part 2 - "Inspired by Nature"  "Inspired by nature" could describe the shape of this brooch, the texture of the stones, the spiral motifs or the chaotic wirework - but it's not an ...

Writing Product Descriptions for Your Jewelry: Part 1 - "Authentic"  I caught myself describing this necklace as an "authentic coral creation." Later, I decided "pendant of responsibly collected Tahitian coral" was ...

Pricing Jewelry When Costs for Similar Items Varies  I'm new to this site (and to making and selling jewelry) and am grateful for all the information!

I am getting some sample stones to sell as pendants ...

Need a Unique Business Card?  I love this company. I wish I get a discount or something for posting it here. No, I don't work for them or get anything in return:(

A new company you ...

Give Him the Pickle!  How many of you have seen that Give 'em the Pickle customer service video?

Seriously though, with the economy the way it is some businesses are really ...

Accepting Credit Cards at Shows and Parties  One of the questions I have always had was what forms of payment would I accept when I was at a show or doing a party?

The obvious answers were cash ...

Niche Marketing  The Jewelry Business Success News, issue 120, Rena talked about creating jewelry that "feeds people's obsessions."

That article struck home because ...

Curvy Girl Jewelry  Specializing in Jewelry in Larger Sizes
I opened my first Etsy shop a year ago, selling jewelry made from wire, glass beads, stones and other items ...

New Opportunities for Selling Handmade Jewelry  Always keep your eyes open to new opportunities. Always take with you your business cards!

I made a point of always having a bunch of my business cards ...

Pricing Handmade Jewelry Too Low  Many artists make the error of pricing their handmade jewelry too low.

Often it's for one of these reasons:

They don't value their own talent. They ...

Why You Shouldn't Ditch Your Slowest Seller  How Your "Slowest" Seller Could Actually Be Your Best Marketing

There are two tenets in business that everyone accepts as true:

You should ...

Help Customers Understand the Skill Involved in My Jewelry  Many people don't understand the level of skill involved in making my jewelry. As a consequence, it's hard for me to get the prices my jewelry is actually ...

Lead Jewelry Law - Selling and Shipping Jewelry Outside California  I have just been made aware of the Lead Content in Jewelry Law in California.

I am a very small internet jewelry site. Does anyone know if I am in ...

Selling Jewelry at Low Prices  If I price my jewelry low - necklaces starting at 10 dollars - will people think that it's cheaply made and pass on it? At crafts fairs and such there ...

Terms and Conditions  How to prepare terms and conditions for retailer and wholesaler?

Answer:
Terms and Conditions
© by Rena Klingenberg; all rights reserved ...