Selling Jewelry Online -
Success Tips

© by Rena Klingenberg; all rights reserved

Selling jewelry online involves creating what people want to buy, putting it up on the Internet, and bringing targeted customers to see it. Here's how to succeed.

People who buy jewelry online
want to know more about your components
- such as the sea glass pictured here.

Provide What
Online Jewelry Customers Want

I surveyed people who actually buy handcrafted jewelry online, to find out what they really want.

Their responses detail exactly what makes them buy (or not buy!) jewelry on the Web - and how we jewelry artists can serve them better.

Read these jewelry customers' eye-opening information and tips here:

What Jewelry Customers Want When They Shop Online.

And to discover what your own customers want when they shop from you online, read Lisa Weber's fascinating article:

Jewelry Sales Analysis for Your Website or Etsy Shop
Doing a quick jewelry sales analysis of her Etsy shop gave Lisa Weber surprising information about what she should be selling. She also shares how you can do your own quick and easy sales analysis.

Selling Jewelry Online -
Success Tips and Discussions

Sell Jewelry Online
Sell more jewelry online and grow your handmade jewelry web business with these 6 important tips for building your Internet presence.

The Reality of Selling Jewelry Online
Jewelry artists share success strategies and encouragement on this insightful discussion thread.

Getting Customers to Buy Online
Great ideas and insights in reply to an Etsy jewelry seller who previously hadn't had much luck with selling her work.

Detailed Descriptions are Key!
Excellent tips and discussion on creating effective online jewelry listings.

Holiday Ornaments - Holiday Blues
Brainstorming, tips, and discussion on selling niche items (such as beaded holiday ornaments) online. Lots of great idea-sharing in this thread.

No One Knows My Jewelry Exists
More great tips and help for selling niche jewelry online.

Online Ignorance, LOL
Tracey feels her lack of knowledge about computer-related things is holding her back. A great discussion for all other jewelry artists who feel that way too!

Close-up, detailed photos are important
in selling jewelry online.

Your Own Jewelry Website or Blog

If you want to have your own successful jewelry business website or blog, try these tips and strategies:

Jewelry Business Website Tips
Strategies and tips for setting up and promoting your own jewelry website or blog. Many of the tips here can also be applied to online storefronts like Etsy, and anyplace else you have your jewelry online

Why Your Jewelry Business Needs a Permanent Web Address
(From my newsletter) - tips for establishing a strong, permanent Internet presence for your jewelry business, even if you plan to sell your work from a separate online storefront.

Selling Jewelry in Online Marketplace Sites
(Such as Etsy, Artfire, etc.)

Marketplace Sites
How to sell your jewelry successfully via online marketplace sites like Etsy, eBay, Artfire, Dawanda, 1000 Markets, etc.

"Something Borrowed" earrings by Cathy Tran.

Make Your Online Jewelry Business
Customer Friendly

Make Your Online Jewelry Store a Business Success
Turning an online jewelry store into a profitable sales outlet can be challenging. Laura Lesan shares five valuable tips for making your online jewelry store successful.

10 Cornerstones of Your Online Jewelry Business
Marianna Paransky's important principles for selling jewelry on the Internet successfully.

Garden of Joy Seafoam Bracelet by Laura Lesan.

Increasing Your Online Jewelry Sales

Selling Jewelry Online
Discover how to promote your work successfully in any online venue. Carolina Gonzalez shares the mindset and tactics for getting your jewelry noticed, and turning visitors into buyers.

The Power of Being Published
Dawn Woodward was astonished at the traffic her jewelry website received when her article was featured here in Home Jewelry Business Success Tips! Find out how that experience shaped her online jewelry marketing plan.

Building Your Jewelry Business Email List
Your jewelry business email list is a major way to bring customers back to your site. Dianne Culbertson-Jacques shares her tips for getting interested people to sign up for her email list.

Social Networking: Selling Jewelry Online the New Way
My book details hundreds of ways you can connect with your most likely jewelry customers, using online social networking - and develop relationships with them that lead to jewelry sales:

Start selling more jewelry online
with social networking.

Managing Your
Online Jewelry Business

Internet Jewelry Business Partners
Mother-and-daughter jewelry business partners who live three hours from each other found that an online jewelry business is the perfect solution. Daughter Donna Thornton tells their story.

Scams that Target Small Businesses
Be alert for scams that target small businesses. Listen to your intuition - if an order sounds to good to be true, it may be a scam. Donna Jadis describes her experience with a scam artist, and how she investigated the situation to protect herself and her jewelry business.

Selling Jewelry Online - Tips, Questions and Answers
Share your tips and questions about selling jewelry on the Web, and post comments and answers to help others.