Publicity Begins with Personality

© by Angela Schoonen; all rights reserved

'Publicity begins with personality.' I heard this phrase while attending a meeting some time ago. As the meeting progressed, I kept coming back to this little phrase. Being a small business owner, I have been thinking about ways to increase publicity and market my business.

It occurred to me that even with the best publicity, the best marketing techniques, a well visited website, and a great product, if there is a lack of personality, we won't reach our full potential.

Our business needs to reflect our personality; our personality reflects our core being, our ethics and our beliefs. Imagine, if you will, having a sign on your vehicle publicizing your business - yet driving aggressively, tailgating and generally having obnoxious driving habits! Our personality needs to be consistent because we are a constant walking advertisement to our business.

How many times have you been at the grocery store and the sales assistant has commented on your jewelry? It is an opportunity to hand out a business card and to promote yourself. Think of how receptive that clerk might be if you had been rude and complaining.

If you are naturally a shy person like myself, it might be a stretch to step outside of your comfort zone and introduce yourself to someone you normally wouldn't. It is an opportunity to learn something new about someone and likewise share about yourself and your business. It will usually end in a new contact - sometimes even a new friend!

We all have our emotional ups and downs, but when we represent ourselves through our business, it is important to be as consistent as possible.

Remember: Publicity begins with personality.

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