Public Relations and Marketing
for Your Jewelry Business

© by Rena Klingenberg; all rights reserved

Public relations is an extremely effective tool for promoting and marketing your jewelry business.

It helps you build your customer base by making people aware of what's happening at your business, and by making yourself and your jewelry noteworthy in a positive way.

Marketing your jewelry successfully involves finding ways to connect your customers with your work.

Public relations and marketing are important areas for you to concentrate some of your creative energy - and you can have a good time developing this aspect of your jewelry business!

Consider your market and your customers, and brainstorm ways to get their attention. Try different things and keep track of what happens.

Jewelry Business Press Releases
and Getting Press

How to Get Press for Your Jewelry Product
Learn how to get press for your jewelry with these great tips Anne Rush gleaned from successful jewelry designers.

Getting Press for Your Jewelry Business
Publicizing and getting press for your jewelry business is one of the keys to success. Peggy Li, whose jewelry has appeared on celebrities and in TV shows, shares her press tips.

5 Tips for Marketing Your Jewelry Business
Great ideas for marketing your jewelry business creatively and cheaply, to capture the attention of your intended customers. By Kamilah Campbell.

Public Relations Tips

Making Promos - The Importance of Giving for Your Business
Carolina Gonzalez shows how making promos (small free samples of your work) can be good Karma - and a good marketing strategy for your business.

101 More Great Jewelry Selling Techniques
Are you looking for fast, easy ways to boost your jewelry business? David Weiman's got a treasury of great ideas and quick tips for growing your customer base and increasing your profits.

Sell Jewelry by Wearing it Everywhere You Go
Can you sell jewelry just by wearing it? You bet! Wearing your handcrafted jewelry gives you the opportunity to show it to hundreds of potential customers a day. Guest author Lisa McClinsey explains how.

Publicity Begins with Personality
Publicity for your jewelry business comes from you. Because you represent your business, you're a constant walking advertisement for it. Guest author Angela Schoonen offers tips on reaching your full publicity potential.

How to Build a Good Reputation
As your jewelry business grows, it takes on a unique personality. Guest author Angela Schoonen recommends ways your business can build a good reputation.

Fundraising and Donating with Your Jewelry Business.
Articles in this section are full of success tips for jewelry fundraisers, charity jewelry, awareness jewelry, and other ways to help good causes and establish good public relations with your jewelry business.

Jewelry Business Networking Tips

Be Seen - the Key to Selling Your Jewelry
Deciding that "Be Seen" is her jewelry business goal for the coming year, Brandi Collins added her jewelry to some new locations - resulting in a customer making a big purchase just a few days later.

Building Your Jewelry Business with the Help of Others
Discover Dee Gordon's easy ways to network and connect with new jewelry customers continually.

Breaking into a Jewelry Market
Teasea Bennett's inspiring story of how her new Reve Jewellery line is networking and breaking into the jewelry market - and getting big-time results.

Networking with People in Your Niche
Seaglass jeweler Jean Forman shares how learning from other seaglass artists and collectors in an online network has elevated her art and her business.

Tips for Using Your Chamber of Commerce as a Business Resource
Your Chamber of Commerce offers events and other opportunities for businesses to network and grow. Guest author Candy Loya presents tips for getting the most out of your participation in your local COC.

Joint Ventures - A Way to Improve Your Business
Joint ventures are when two businesses collaborate to help each other succeed. Enjoy Carolina Gonzalez' uplifting story of the joint venture she and her husband have forged with another local business.

How Being Bold Got My Jewelry in a Fashion Show
While attending a fashion show, Sarah Faison saw an opportunity for her jewelry designs to put the finishing touch on the models strolling down the catwalk - and here's what happened.

Sell Your Jewelry as Business Gifts
When a company needed sales rewards for its consultants, Lynn Kvigne's jewelry was the perfect solution. See how this arrangement results in repeat sales for Lynn.

Network Your Family and Friends
Read how Becky Johnson brought networking to a personal level by contacting her family and friends about her new jewelry business.

Jewelry Marketing Tips

Introduction to Marketing and Selling Jewelry
Does your jewelry business need a marketing strategy? This workbook helps you pinpoint your strengths and develop your own best marketing plan for selling your work.

Get Publicity for Your Jewelry Business - Without Spending a Dime
Try Jan Hansen's smart ways to get other people to promote your jewelry business - for free.

Who's Afraid of the Big, Bad Cold Call?
Does the thought of making a cold call to sell your jewelry tie your stomach in knots? Try these five tips for approaching potential customers and shops with confidence.

A Product Catalog for Your Jewelry
Learn how a product catalog of your jewelry designs can increase your sales, especially for home jewelry parties. Guest author Lori Hodges shares tips for producing your own professional looking jewelry catalogs at home.

Social Shopping Websites: a tool to help you grow your jewelry business
Learn how to use social shopping websites to conduct research and marketing for your jewelry business.

Christmas Jewelry Sales Tips
A guide by Liza Schmitt for making the most of the bumper Christmas season, with ideas for new products and some neat Christmas jewelry sales tips.

Relationship Marketing for Jewelry Business
Ideas for putting relationship marketing to work for your jewelry business, shared by Helena Zappolino-Feser.

Marketing Your Uniqueness

New Designs for Your Line of Jewelry
Cindy Cherrington shares her method of testing and refining new designs for her line of jewelry. Variety is the spice of life that makes her customers return!

How an Inspiration Became a Jewelry Line
A jewelry line is born when guest author Deira Gerritsen is inspired by what's missing in the jewelry stalls of Hong Kong's famous Pearl and Jade market.

Craft Marketing - How to Reduce Your Competition When Selling Your Crafts
Try these excellent craft marketing strategies from Eileen Bergen for selling more of your work without competition - simply by pinpointing needs and fulfilling them.

Crafting Jewelry That Sells
Alisa Johnson's five tips for crafting jewelry designs that sell well.

How to Distinguish Yourself from Other Jewelers
Try these ways of making your jewelry business stand apart from other jewelers, recommended by guest author Nersel zur Muehlen.

Assembly Line Jewelry For Teenagers
Carolina Gonzalez shares how she markets jewelry for teenagers - targeting a specific interest niche, going where these teens go, and building relationships with them.

Jewelry Advertising Tips

Getting Your Friends to Model Your Jewelry
Alyson Garvey shares how having friends model her jewelry works for advertising her business as well as for getting beautiful jewelry photos. (Includes photos of Alyson's jewelry with and without her models.)

Advertising Your Jewelry Business
Advertising to promote sales for your jewelry business can be as simple as putting out a sign. JoAnne Green describes how she does it.

Custom Car Magnet - a DIY Marketing Idea for Your Jewelry Business
A custom car magnet proves to be a cool and very affordable DIY marketing idea for April Williams' jewelry business.

The Benefits of Advertising
If you get it right, advertising can help you sell more jewelry and grow your jewelry business. Get it wrong, however, and it's an expensive investment that doesn't yield any results. Here are advertising success strategies to try and pitfalls to avoid, from jewelry business entrepreneur Cheryl Coccaro.

Out of Home Marketing Tips
There's a whole world of places where you can put your jewelry business advertisement in front of potential customers. Sally Jones offers several creative out-of-home marketing ideas.

Finding New Customers
Try Liza Schmitt's strategies for finding new jewelry customers via referrals, testimonials, marketing, and advertising.

Promote Your Jewelry Locally
Regularly promoting your jewelry business in your local community is a smart move. See how Launa Liva spreads the word about her jewelry in her local area.

Providing Outstanding Customer Care
for Jewelry Clients

Jewelry Business Customer Service
Insightful jewelry business customer service tips from Aileen Wong - how to give the type of customer care you like to receive.

Customer Care
Your jewelry business customer care methods can turn single-purchase customers into repeat-purchase clients. Guest author Rachael Loving shares ideas for providing a level of customer service that brings your jewelry shoppers back for more.

Recipe for Success - Homemade Jewelry Cleaner
This homemade jewelry cleaner recipe is a big hit with Debbie Sosa's customers. Try the recipe for yourself - and see how Debbie uses it to remind customers of her business every time they use it.

Customer Service: Going the Extra Mile
Cindy Cherrington shares simple ways to provide great customer service and show that you care about more than just making a jewelry sale.

Sell More Jewelry by Educating Your Customers
Leslie Leirness offers excellent tips on educating your customers about your jewelry, and shares how this approach has increased her sales dramatically.

Handling Custom Jewelry Orders
Taking custom jewelry orders can set you apart from other jewelry artists. Amber Nash shares her precautions and success tips for doing custom work.

Your Jewelry Business and the "WOW Effect"
Does your jewelry business have the WOW Effect? Guest author Tanya Hacko discusses this magical combination of product and customer service.

More Tips on Jewelry Business
Public Relations and Marketing

Promoting Your Jewelry Business - the Basics
Sue Graham details three important ways of promoting your jewelry business to increase your sales and build a base of customers who love your work.

Questions and Answers About Jewelry Publicity, Selling, and Marketing
Jewelry publicity, selling, and marketing questions, answers, and tips. Post your questions here, and contribute tips and answers to help others.