Promoting Your
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 Wire-wrap earring design from Levita |
Many people are experts at creating a great website, but lack the ability to drive adequate traffic to their site.
One way to reach your targeted audience is through search engine optimization (SEO), which helps move your site up the search engines so that people can find you. Rena Klingenberg wrote a very informative overview of SEO Jewelry Website Optimization Tips.
Another way to get your site known is through setting up a friends network account such as MySpace, where you can quickly tell friends and family about your pieces and website. This can work well as your friends may tell their friends, and so on.
This may sound like common sense, but I've met many people whose business cards do not list the URL address of their website. What better way to passively present your pieces than by including your website along with the company phone and address.
Glass dangle necklace
from Levita
Sending sales event emails to people who are interested in jewelry can keep your company's name fresh in others minds. Remember to send to people who are interested as opposed to random spamming that can create a negative image of your website and could possibly get you in trouble. Start out with those you know and eventually add those who have bought and have allowed you to contact them. Also, you may want to only send one email periodically as to not alienate your customers with a barrage of messages.
Selling at festivals and markets can be one of the best ways to promote your pieces, and ultimately lead customers back to your website. People who buy from markets enjoy the experience of buying unique pieces they might not find elsewhere. Advertising your website on the jewelry packaging or the physical presentation area can create sales long after the event is forgotten.
Lock and key charm bracelet
from Levita
Residual sales are the key to an online presence, and are created through a proper mixture of the right product, outstanding customer service and effective targeted marketing.
Selling jewelry online can be a rewarding experience, allowing you to reach many people with similar style preferences. Just be sure to develop an effective marketing plan ensuring your website's success.
Happy online selling!
Author Mark Sanders' Levita is a new brand of fashion jewelry being introduced nationwide, combining a unique style of handcrafted jewelry with unparallel elegance and quality. Scouring the globe, Levita fashion jewelry has incorporated its own look with that of the most sought after trends worldwide.
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