Pricing jewelry is a tricky issue. I've been selling my handcrafted jewelry for about a year now. I sell through home shows, art and crafts shows, and online. Recently I've also started buying sterling silver pieces wholesale and selling them along with my handcrafted jewelry.
Enchanted Garden Earrings
by Patricia Snow.
My jewelry business has been a learning process, and I've found that - like me - many artists who are new to the business have questions about pricing jewelry. Here are a few tips I've learned this past year.
Amazonite pendant necklace
by Patricia Snow.
So I raised my prices and discovered that my sales actually increased! I learned that people equate the value of a piece of jewelry with its price. At my lower jewelry pricing, some people wouldn't even glance at my work - even though it was made with real pearls and semiprecious gemstones.
At the lower prices I was trying to sell on volume and had crowded my table with too much jewelry. Now I have fewer pieces, but each is displayed attractively so it can stand out.
I bring extra inventory to shows and parties so each time I sell a piece of jewelry from my display, I can replace it with another piece. Now I find I'm selling many more items and working less.
Changing my jewelry pricing has changed my business.
Now that I've put aside my previous "dollar store" mentality, I have the time to make some very nice pieces. I can put more creativity into my work and have a classier jewelry display.
And best of all, I'm making more sales!
Author Patricia Snow sells her original paintings and handcrafted jewelry. She paints in all media and also does commission work. Her jewelry incorporates elements such as freshwater pearls, semiprecious gems, and sterling silver wire. Patricia also remakes older vintage pieces upon request.
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