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The Power of Being Published!An Effective Way to Market
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 Dawn Woodward |
Having recently submitted my first ever article to Home Jewelry Business Success Tips (A Window of Opportunity- Parisian Inspiration), I was delighted when Rena e-mailed me to confirm that I was published!!
Delighted, because firstly, I acknowledge that the written word is not my strongest skill and secondly, would the readers really be interested in what I had to say?
Deciding that I had nothing to lose, I had decided to give it a go and actually really enjoyed putting pen to paper.
My story was written, I was pleased to share information with fellow jewellery business owners - and was delighted that it had made it to "print".
My delight soon turned to AMAZEMENT when I realised the scale of the impact that my published article could have on my business! As we Brits say, "The penny had dropped!"
Necklace by Dawn Woodward,
framed by autumn leaves
Not surprisingly, I included a link to my website in my published article and hoped that some of the readers would be curious and take a look.
Wow! Did they?
Talk about traffic! my hits counter was so busy on the day that the article was sent out as part of Rena's "Newest Tips" e-mail. In fact, to put this into perspective, I had around a month's worth of hits in a single day!
Traffic was pouring in through my (Parisian!) shop door and made me realise what a powerful marketing tool I had discovered. Finally, I had found a way to bring potential customers to my site and I wasn't going to stop there.
I also loved the fact that when I Googled myself there were now a further 3 or 4 listings for me - all because of that one little article.
Glass flower necklace
by Dawn Woodward
Following on from this, the phrase "Blog for Business" started to make more sense to me. I now knew what was meant by this (I know I've been a bit slow, but hey, we all learn at our own pace!)
Since I contributed to the ensuing discussion on Rena's blog, Google also recognised these entries and lists them against the search on my name. What's more, I am now linked to by sites that I've never heard of before and the whole networking thing seems to be self perpetuating - and almost "living" as it grows by itself.
Isn't this fabulous? All of this powerful networking for free, and so easily generated - this has to be an important part of anyone's marketing plan for their website.
Elegant pearls by Dawn Woodward,
modeled with a Parisian flair
Now that I've seen this proof with my own eyes, I shan't be stopping here -you'll see my name in print again and again and you'll know why!
If you've ever thought about writing an article for a publication, I hope this has given you some inspiration for doing so! Don't be frightened - go forward and dare to make a statement!
Aqua bracelet with jewelled bottle
- a lovely "Parisian window scene" on Dawn's website
Author Dawn Woodward has been designing jewellery for the last 6 years and has now developed a business supplying customers across the UK and via her online boutique. Specialising in boldly individual pieces, Dawn uses foiled glass, pearls, Czech crystal and gemstones to make her unique creations. For customers who like to express their individuality through the way they accessorise, Dawn's jewellery and accessories will make the statement you desire.
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