Packaging Jewelry

© by Rena Klingenberg; all rights reserved

Your style of packaging jewelry affects your customers' perception of your jewelry and its value.

It's the first impression a gift-recipient will have of your work, and it's also the finishing touch of every sale you make.

Your method of packaging your jewelry should result in a unique look that complements the personality of your designs.

Here's what you need to know to turn your packaging into a successful marketing tool that helps build your jewelry business:

Tips for Business Cards that Make a Professional Impression
How to make top-notch business cards that distinguish your jewelry business.

Ideas for Earring Cards and Jewelry Hang Tags
Tips for jewelry hang tags and earring cards that lend your jewelry a very professional impression and give your customers a way to keep in touch with you.

Make Jewelry Hang Tags from Business Cards
Pamela Vale shows you how to make professional-looking jewelry hang tags and earring cards from business cards. Includes photos and instructions for making your own elegant, economical, custom jewelry tags.

Hangtags for the Perfect Jewelry Package
Jewelry hangtags artfully created using heavy paper, rubber stamps, ink, and fancy cutters gave Anna Badger a stylish, inexpensive packaging solution.

How to Make Jewelry Boxes
Here's an easy tutorial for making fun, inexpensive jewelry boxes for your customers.

Metal Jewelry Tags
Jewelry tags in sterling silver and 14k or 18k gold are a professional way for jewelry artists to mark their work. Here's how they're made, and an easy way to stamp a perfect mark on jewelry tags.

Ziplock Jewelry Bags Make an Impression of Quality
Tips for protecting your jewelry and giving your customers an impression of quality with ziplock jewelry bags.

Tips for Jewelry Gift Wrap that Brings Repeat Customers
How to make an elegant and memorable presentation with your jewelry gift wrap! How your jewelry gift wrap can bring your customers back again and again.

Gorgeous Paper Gift Bags to Make - and Wow Your Customers!
Make your own lovely paper gift bags for packaging your jewelry. Dawn Woodward explains how to create her "five-minute custom gift bags" by recycling paper that would otherwise be wasted.

How to Choose Jewelry Shopping Bags that Promote your Business
Tips for making your jewelry shopping bags a professional-looking marketing tool.

Tips for Using Velvet Jewelry Boxes to Provide a Touch of Elegance
Ways to use velvet jewelry boxes to elevate your customers' perception of the quality of your jewelry.

Tips for Mailing Jewelry Safely
How to package jewelry for safe mailing, security for mailing jewelry and gemstones, printing your own postage at home.

Jewelry Grab Bags
Janet Davis has hit on an enormously successful way to sell her slower-moving jewelry pieces. Find out how she puts together her popular Jewelry Grab Bags - and how her customers respond to them.

Your "Jewelry Artist" Image
Things to consider about the way you package yourself as an element of your jewelry business.

Your Business Logo and Colors: A scheme for all seasons
Guest author Susan Midlarsky's excellent information on creating a business logo and color scheme for a professional, consistent impression throughout your jewelry business cards, displays, and packaging.

A Quick Look at Hallmarks
Hallmarks are official marks that are stamped, incised, or punched on gold or silver to show quality and metal purity according to carat or sterling standard. Guest author David Foard discusses British hallmarks, considered one of the world's leading hallmarking systems.

Jewelry Packaging Questions and Answers
Jewelry packaging questions, answers, and tips. Post your questions here, and contribute tips and answers to help others.

Also visit Jewelry Display Ideas for creative ways to package and display your jewelry. Lots of creative and "make your own" ideas for your jewelry packaging!

Packaging jewelry encompasses all the items that accompany your jewelry home with the customer. It doesn’t need to cost very much, and it's a very worthwhile investment. Choose each of your packaging elements carefully, to create an overall theme that enhances the impression you want your jewelry line to project.

Here are two other elements of packaging jewelry that will help promote your business:

A coupon can be a great addition to your jewelry packaging. Offer something like 10% off their next purchase, or a free toe ring with the purchase of an anklet, or whatever fits in with your jewelry line. The key to making your coupon successful is to put an expiration date on it that’s not too far away—one week is a good timeframe; longer than that gives the customer time to put it off and wind up forgetting about it.

You may want to include a small flyer (half-sheet of paper) listing your next shows, events, or website sales. Many people do keep these and will show up at your next event. Of course the flyer has your business name and/or logo, and all your contact info on it!

Be on the lookout for other ways you can continue to add extra touches to your style of packaging jewelry.

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