Out-of-Home Marketing Tips
© by Sally Jones; all rights reserved
Out-of-home marketing used to be called "outdoor media." This is one of the oldest forms of advertising, and it has changed dramatically. The great thing about this form of advertising is that it puts your message face-to-face with people. They can't turn off the TV or turn the page. It's just right there. This form of marketing can include not only billboard ads, but ads on buses, taxis, kiosks, and on the movie screen at your local theaters. One really creative business that targeted university students placed ads on the paper tray-liners in the local university's cafeteria. You can place you ad almost any place you can think of, such as GPS-enabled golf carts, valet tickets, the sleeve that goes around a hot cup of coffee, ticket jackets for airline or bus tickets, cash envelopes at the bank, or hotel key cards. There are hundreds of places you see ads - where you could place your own message. Think about placing your ad in restrooms, on cars whose owners let businesses rent signs to place on their cars, and on those billboards that revolve with three different ads on the same billboard. Think of your local beauty salon - and supply them with emory boards with your company's name on them to be handed out to customers. I'm sure you get the picture and will start noticing where others have advertised, now that you know. Great Outdoor Network and AdverTickets have information and tools to get you started.
Author and certified tea professional Sally Jones has been recognized by the Specialty Tea Institute after attending a series of classes and exams and has been awarded its highest level of certification obtainable at this time. She publishes tea business information on her website, Tea Business Guide.Return to top of Out of Home Marketing Tips. Learn more about Public Relations and Marketing for Your Jewelry Business. Learn more about Getting a New Jewelry Business Off the Ground. Return to Home Jewelry Business Success Tips home page.
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