No One Knows My Jewelry Exists

by Wanda Mcphee
(Miami, FL)

All natural seed choker

I have been designing jewelry for about 10 years and I totally love it.

My problem is, I had never had any success marketing online and as I am a Graphic Designer from 9-5 week days, I really think that selling online is the best alternative for me with my shedule.

My jewelry is made from all natural materials like seeds, shells, pods, beach glass, etc. and with people going "green" and becoming more conscious of our environment and how we can protect it, I know my products can be a success if properly marketed.

I feel lost though, am not sure how. I have made about 3 different attempts with a website, the latest, an Etsy site, is in progress as I write this.

I just can't seem to find my target audience.

Does anyone have any suggestions? I really would appreciate any help at all.

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No One Knows My Jewelry Exists

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It isn't easy
by: Shannon

It really isn't easy to get people to go to your site. I spend a lot of my time looking for online magazines and different sites to link to, as well as sites that focus on writing articles about different designers.

I have some listed on my site at www.kkpwdesigns.com under "Our Story" as well as "Contact Us".

Hope this helps a little!!

Shannon Culmo
www.kkpwdesigns.com

Ways to Connect Online with Your Most Likely Customers
by: Rena

Wanda,

Your work is beautiful and different - so if you can get it in front of the folks who are most likely to be interested in it, you shouldn't have trouble getting your sales started.

You mentioned "green" / environmental people as potential customers. I think that's a good place to start.

You could probably also target natural / outdoorsy folks, such as hikers and backpackers, canoers, campers, etc.

Do some Googling for online communities (social networking sites and forums) on topics like "sustainability", "green", "environmental", "earth friendly", "simple living", "nature", "backpacking", "hiking", etc.

Find online communities in your chosen niche that are active with several people posting every day, and join in.

However, DO NOT advertise your jewelry there.

Instead, build relationships there. Participate in the online communities where your chosen customers are - as a fellow member. Discuss what they discuss, and keep your posts on the main topics.

Then, in your forum signature on these sites, put a link to your online jewelry storefront - possibly something like:

Wanda Mcphee
www.(whatever your site is).com
Unique, earth-friendly jewelry and gifts - handmade from natural elements

(Or whatever wording suits your jewelry.)

Also, periodically change your forum signature to for upcoming seasons / gift-giving occasions - for example:

Earth-friendly Valentine gifts, handmade by Wanda

Unique Mother's Day gifts and jewelry, handmade from natural elements

(etc. - whatever wording works for you.)

If you make your signature line sound interesting enough, and appealing to the niche of folks in the targeted online communities you participate in, you should start getting some interested traffic!

Hope this helps - please keep us posted on your progress! :o)

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Submitted by: Rena

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Wanda, Your work is beautiful and different - so if you can get it in front of the folks who are most likely to be interested in it, you shouldn't have trouble getting your sales started. You mentioned "green" / environmental people as potential customers. I think that's a good place to start. You could probably also target natural / outdoorsy folks, such as hikers and backpackers, canoers, campers, etc. Do some Googling for online communities (social networking sites and forums) on topics like "sustainability", "green", "environmental", "earth friendly", "simple living", "nature", "backpacking", "hiking", etc. Find online communities in your chosen niche that are active with several people posting every day, and join in. However, DO NOT advertise your jewelry there. Instead, build relationships there. Participate in the online communities where your chosen customers are - as a fellow member. Discuss what they discuss, and keep your posts on the main topics. Then, in your forum signature on these sites, put a link to your online jewelry storefront - possibly something like: Wanda Mcphee www.(whatever your site is).com Unique, earth-friendly jewelry and gifts - handmade from natural elements (Or whatever wording suits your jewelry.) Also, periodically change your forum signature to for upcoming seasons / gift-giving occasions - for example: Earth-friendly Valentine gifts, handmade by Wanda Unique Mother's Day gifts and jewelry, handmade from natural elements (etc. - whatever wording works for you.) If you make your signature line sound interesting enough, and appealing to the niche of folks in the targeted online communities you participate in, you should start getting some interested traffic! Hope this helps - please keep us posted on your progress! :o)

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Forgot to mention
by: Rena

... that once you've got your jewelry online somewhere (Etsy, your own website, or wherever) - you must do your own promoting and marketing to attract people to it.

They won't know your work is there if you don't lead them to it!

So decide who would be most interested in the type of jewelry you make, and build online relationships with those folks! :o)

Thank you for your Help
by: Wanda

Thank you so much for your advice! I really appreciate it and I will do and follow the suggestions you offered. It is such a great help to me.

Also a Designer...
by: Janine G.

Hi! I am also a graphic designer but more trained in the "Print" field. I love to make promotional products for my jewelry such as "Moo" cards with my pieces on the front and my contact info on the back (Moo.com) and vistaprint.com for cheap alternatives to earring cards (Business cards cut in half)and promotional postcards printed on the cheap!
I leave these printed pieces with my etsy or website info on them everywhere and give them out frequently. I also had a relative I am close to host a party -it was easy she put out chips and dips and some refreshments. I got e-mailed earlier in the month her guest list so I sent out some inexpensive printed postcards/invitations with the party info.
I put out a tablecloth made of black velvet I got from the fabric store that I hemmed with hem tape. and then set out my display on her dining room table. I got some bags and tissue for wrapping at the dollar store. I sold $400 and got 2 more parties booked out of it.
You can do this any way you like. I love that you have a "green" theme and you can really roll with that for packaging (brown recycled gift bags), displays, natural bamboo mats, and even printing on recycled materials for your promotion.
Hope these ideas help!

Thanks for your advice
by: Wanda

Thanks Janine!, I am so grateful that you took the time to give me all of this information. I am currently working on new packaging and I am also implementing a lot of what I learned here through helpful advice like yours. I just sold a piece on my Etsy site and it felt sooooo good. To me this is a start, I had never made a sale online before so it was a turning point for me. I will definitely do the parties that you suggested, its a great idea. Thank you so much and all the best to you!

Post adds
by: Anonymous

Design an add with your computer, place adds near jewelry shops or stores (ask permission). Place your adds a flea markets and around pawnshops (ask permission). Also, Place adds where it is free online, and a great place to build a free wwwsite is www.webs.com

Great Idea
by: Anonymous

Thank you so much for your suggestions!! I will do this for sure. I have a back ground in graphic design so its no problem at all. I just moved to North Carolina and have been calling different shops and galleries. I have a few appointments set up to meet with some of the store proprietors already so this will allow me to go a step further with my marketing. Thanks again and happy holidays.

Selling Art or Jewelry Without a Fee
by: jan

I am an abtract artist in every medium and a gemstone cutter and now fine jewelry and wire wraps. But I don't have the money to sell on Ebay or Esty. They charge us a sellers fee. I would like to try my own site or another site that doesn't charge per piece, or the lot. Is there a site to sell jewelry or art where you don't have a fee???