Meeting the Designer Makes Me More Likely to Buy the Jewelry

by Kim Jackson
(Columbus, Ohio)

I love handcrafted jewelry, and I have purchased it from several different artists.

I often purchase it at Winterfair here in Columbus, OH, but I have also purchased it when I travel. I have pieces from Oregon, Kentucky, Massachusetts, South Carolina, Arizona, etc.

The beauty of handcrafted jewelry is that it is unique. It is highly unlikely that you will find another piece like it anywhere else.

Sometimes, the designers use native stones or minerals. Other times, the designer will use a design or motif specific to the area. Then, every time I wear the piece it brings back happy memories of a great place.

Another great feature of handcrafted jewelry is that you often get to meet the designer when you purchase the piece. This is especially true if you purchase the jewelry at craft fairs or shows.

It is very interesting to talk to the designer to determine what inspired them to create a specific piece. Also, they will give you tips on the best way to wear it.

I think it is important for the designer to have a wide range of prices. Not everyone can afford a very expensive piece of jewelry, but they may spend $25 - $50 on a pair of handcrafted earrings or a bracelet.

As for marketing, I would suggest the jewelry be displayed to catch the buyer's eye. I have seen some beautiful handmade display cabinets that include special lighting to catch the sparkle of the stones or the gleam of the gold and silver. The lighting and the display are really important to strong sales.

Also, I think it important to have enough space in your shop or booth for potential buyers to move. If I am at a show, and I see a booth that is packed with shoppers, I will pass it by.

I realize there is a potential for theft, but I still would like to try on the piece and view it in a mirror without having ten people looking over my shoulder.

Handcrafted jewelry is one of my favorite things to buy and to wear, and there are many others like me.

I would encourage the artists to be bold, to express their creativity in lovely, unique pieces.