Marketplace Sites

How to sell jewelry on websites like
Etsy, Ruby Lane, Artfire, Dawanda, etc.

© by Rena Klingenberg; all rights reserved

Marketplace sites can be very successful venues for selling your jewelry online - if you understand how to work them to your advantage.

Unusual jewelry can attract a following
in online marketplace sites.

What Are Marketplace Sites?

They're e-commerce websites that offer individual online storefronts or shops for selling your wares.

Jewelry artists and other crafters often use these online marketplaces for listing and selling their work.

Etsy, eBay, Ruby Lane, Artfire, 1000 Markets, Dawanda, etc. are examples of this type of website.

Bold, simple jewelry also often sells well in online shops.

What You Need to Know:

These e-commerce websites do provide you with a nice storefront space for showing and selling your jewelry.

However, they DO NOT automatically deliver customers or traffic to you.

So you MUST do your own promotion and marketing if you want to bring customers to your online storefront and make sales.

Many of the people who sign up for shops in these marketplace sites mistakenly believe that the website will automatically send traffic to their shop.

However, these folks wind up discouraged by no traffic and no sales.

For jewelry artists who understand this and do their own promoting and marketing, this type of online storefront can be a very successful venue for selling jewelry.

How to Sell Jewelry
on Etsy

Many of these Etsy success tips also apply to selling jewelry online in other online venues.

How to Get Your Jewelry Seen on Etsy
Experienced Etsy seller Cathy Tran shares her "Etsy Survival Guide for Jewelry Artists - Part I", with great tips on bringing more traffic to your jewelry on Etsy.

Etsy Survival Guide for Jewelry Artists - Part II
Successful Etsy seller Cathy Tran generously shares more of her success tips for getting customers to your Etsy jewelry shop.

Making 3000 Sales (or More) on Etsy
Rita Juhlin's eye-opening research on the strategies of super-successful Etsy stores that have made 3,000+ sales.

Review of Etsy.com
Shirley Graves shares her experience with setting up her own Etsy storefront for selling her jewelry.

Etsy Storefront Update
Successful Etsy seller Laura Hexamer reviews the new features offered for sellers at the online storefront Etsy.com.

Autumn Mosaic Ring by Laura Hexamer.

How to Get More Customers
in Your Online Jewelry Shop

Jewelry Sales Analysis for Your Website or Etsy Shop
A quick analysis of her Etsy shop's jewelry sales gave Lisa Weber surprising information about what she could be selling more of. Lisa shares how you can do your own easy sales analysis to find out what your customers want to buy.

Selling Jewelry Online
A ton of great strategies, ideas, discussions, and tips for promoting and marketing your online jewelry business are shared on this page.

Selling Jewelry on Ruby Lane

Selling Jewelry on Ruby Lane
Tips, advantages, disadvantages, and experiences with selling jewelry in the Ruby Lane online marketplace.

Selling Jewelry on eBay

eBay was one of the first online marketplace sites. Its main format is online-auction listings for buying and selling, but it also offers eBay storefronts.

Since its beginning, eBay has evolved quite a bit - and often in ways that have decreased the sellers' profits.

So if you do decide to sell your jewelry on eBay, be sure do your homework first!

How to Sell Jewelry on eBay
All about selling jewelry on eBay, success tips for auction sellers of handmade items, and more. Many of these articles were written by successful eBay jewelry seller Cheryl Coccaro.