Making Your Web Store Stand Out - Something To Consider

by Rita Juhlin
(Portland Oregon)

You are at a Mall; there are 9000 jewelry stores in that Mall. Oh good grief, which store should I go into?

Well, on the web there are many more thousands of jewelry stores and if you want somebody to go into your web store you need to stand out. In Rena's fabulous, to say the least, web site, I read a number of questions and comments about sales volume. It is the comments that ring of disappointments that draw me in.

I would like to ask those of you, who are lacking in sales volume, if you think your store really stands out; does it really reflect you and your work? Rena's recent comments about changing the covers of her great and inspiring books got me to think about web store "makeovers".

Without losing your branding, could you make your store more appealing? I think you can and here is an example. Most of the brick and mortar stores change their window dressing several times per year. Why? Because the store is trying to attract new and repeat business and they don't lose their branding. You always know when you are at Macy's!

The seasons change, the created jewelry collections change, and I believe customers expect a new fresh look now and then. It takes commitment and some time but I think it just might be worth it.

Maybe you could create a new banner, maybe a change in the background of your "perfect" pictures, changing the wording in your descriptions. It just seems to me there are several simple changes that could be made to tweak your store.

Then, when you are all done with that, you just might want to work on your marketing strategy. There are dozens and dozens of articles in this website to utilize, so just do it.

That being said, "If it works, don't fix it"

My best to all!

Rita Juhlin
Private Stock Jewelry
Home Based Jeweler's Showcase
Private Stock Jewelry blog
Web Sites Work