Making Promos

The Importance of Giving for Your Business

© by Carolina González; all rights reserved

Carolina González

Serendipity comes in many forms, from the most transcendental to the everyday events.

Yesterday I received a message from Sara, editor of the English Dawanda Shop Directory Blog, to tell me that the first batch of promo bags had sold out and reminding me to send more promos if I wanted.

Casually, I had spent my day making promo charms to give to my Tarot reading consultants at The Old Riga, the tea bar where I have the readings every Tuesday.

Casually?

Not really!

Making promos has proved to me to be a wonderfully effective way to grow a home-based business. They let people sample the real quality of your work, actually they let them know why you stand above the rest!

Carolina's addition to the Dawanda promo bags:
mini magick kits.

So, don’t be greedy with your promos. A criteria I think works really well is to go through that part in your craft inventory you never “dare” to use. That lace that is just too beautiful and you have been saving project after project. Those lampwork beads. That ribbon. Anything that transmits luxury to you will transmit it to your customers.

As Crafters, we have the privilege of our time. Though the cost of the materials for the promo may be low – or nothing if you work with found and recycled supplies, as I do many times - you can give to the work as much time as you want to.

Make a special packaging, add that extra touch, and your promos will stand by itself and become a future sale!

Also, a promo is a “good karma insurance” for your business – there is nothing more true than "prosperity cannot be reached without generosity". If what you give for free is quality, then the help and surprises coming in your life will be of the same quality. Have you ever wondered what good luck was? Good luck is just the returning echo of good actions and good choices.

Carolina's wing charms,
packaged with a card printed from a vintage postcard.

I made this batch of charms last year. Actually I first made the originals, then made moulds, and then made the actual charms in air-dry clay, one by one.

After drying, I sanded, painted and varnished them. Again, one by one. There were a hundred charms so they took almost a whole week. Many were sold as jewelry of all kinds, and the last batch was hoarded for a year, never finding something that was special enough to add the charms to it.

A wing is a symbol of freedom, dreams and purity. It is also a metaphor for the presence of Angels on our lives, thus a homage of recognition of everyday miracles.

They were perfect to be given for free! So often we only focus on dissatisfaction. I find myself many times reminding my consultants to count their blessings everyday and recognized they are guided by Angels.

A flock of Carolina's wing charms
- beautifully packaged and ready to fly!

Were these wings kept – or even were they made – to be a messenger of hope? No doubt of it. I’m sure they will reach the right hands, though I won’t know them, as the owners of the tea bar will give the charms freely to whoever they choose along the week - they are quite intuitive people themselves, so nothing else will be needed for the charms to get to their legitimate owners.

I am almost anticipating the taste of a wave of free energy coming back to me. It is the taste of Giving, the most powerful of all marketing tools! Practise it.

Author Carolina González of My Little Magick Shop blog and My Little Magick Shop at Dawanda offers gorgeous handmade products and downloadable Rituals on PDF files, all with full color photos of various rituals. The tutorials include an extent preface on the nature of rituals and how they work, a whole chapter with indications to plan any kind of ritual at its proper time and tons of extra information about the ritual, which is really simple to make and works with herbs and items we all can find near us.

Carolina says, "Whether you are a newcomer to the Art or a Priestess, you will find the same quality and care for detail in my products. Each and every ingredient is cleaned of all obtrusive energies after I purchase/harvest it, and recharged for their specific purpose, and then stored carefully protected among powerful crystals and other charms to preserve their energy 'frozen' until you purchase it. I also make all designing and packaging myself."

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