Sell Jewelry Polishing Cloths and Other Add-On Items

If you could sell an add-on item--like jewelry polishing cloths, neckwires, chains, etc.-- with nearly every customer purchase, your overall profits would increase dramatically.

Add-on sales are items you sell to the customer who has just purchased something from you. This is also known as “the sale after the sale”, and it’s an inexpensive way for you to increase your business profits.

Just as nearly any other retailer offers you related items to go with your purchases (an extended warranty to go with your new appliance; leather cleaner to go with your new boots; inkjet cartridges to go with your new printer; French fries to go with your burger), you too should offer related items to your customers.

In jewelry sales, offer the customer things that go with jewelry use and care. Jewelry polishing cloths are a great add-on item. They’re not expensive, even with your markup, so many customers say “yes” when you offer them one.

But before you offer jewelry polishing cloths, be sure to emphasize the ease of cleaning and polishing jewelry with them, and the benefits of caring for jewelry. Demonstrate the use of jewelry polishing cloths on the pendant your customer has just decided to buy, giving it a nice shine as you package it up for them. Then ask if they’d like to purchase one to care for their jewelry easily at home.

Other good add-on items are neckwires and chains to go with pendants you sell, earrings to match necklaces and bracelets, and items you’ve marked down for quick selling. Mention the benefits of owning these things (or giving them as gifts), suggest how they will be used, and and then ask the customer if they’d like you to add that in with their purchase. You’ll be surprised at how often their answer will be “yes”!

Use the add-on sales technique on your website too. Suggest options and accessories for each item, either in the item description or in an option box. Consider offering jewelry polishing cloths at the customer checkout point. Make it as easy as possible for customers to choose the extras along with their main purchase. Offer multiple-item discounts and combined shipping as further incentives.

Here are more articles with ideas for increasing your jewelry sales:

How to Start Accepting Credit Cards
What you need to know to get started accepting credit cards, which is the number-one thing you can do to boost your jewelry sales and increase your earnings.

Tips for Adding Body Jewelry to Your Line
Ideas for adding your own embellishments to body jewelry for some hot selling items! This is a strong market that not many jewelry artists serve.

Making Jewelry Your Customers Want to Buy
The secrets of making jewelry your customers want to buy. How to research jewelry trends and jewelry market niches. Surveying your customers to find out what they want to buy.

Tips for Selling Gift Certificates for Your Jewelry
How to increase your sales by offering jewelry gift certificates. Tips for an easy record keeping system for the gift certificates you sell.

Relationship Marketing Tips for Your Jewelry Business
How to use relationship marketing to grow your jewelry business quickly and effortlessly. What makes your customers remember you and return to you again and again.

Learn the Art of Making Add-on Sales
Tips for successful add-on selling to increase your overall profits.

How to Teach Jewelry Making Workshops
Success tips to help you grow a jewelry-teaching side business, which is a wonderful way to supplement your jewelry sales income!

Creativity Yields Income Opportunities
Applying creativity to all aspects of your business can bring unique income opportunities. Guest author Patricia Snow demonstrates how she combines handcrafted jewelry with her other creative endeavors to yield a variety of income opportunities.

To keep your pendant sparkling like new after you get it home, would you like me to add in a jewelry polishing cloth? :o)

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