Jewelry Marketing - Try Everything at Least Once!

by Paige
(Purely Paige)

Handforged silver earrings by Purely Paige

I got some of the most fabulous jewelry business advice awhile ago from a good friend of mine that really doesn't have ANY experience in the business what-so-ever!

I think she was actually just trying to say something nice without expecting me to use it for anymore than some reassurance in that moment.

She was trying to reassure me because I was a little bummed because I had participated in a show that I didn't profit much in. It just didn't have much of a turn-out and it didn't draw my kind of customer-base.

She said, "Well you have got to try everything at least once. You never know what might come of something, if you don't try."

Such a simple piece of advice. I think we have all heard it at times without taking it to heart.

This time I decided to give it a try and I am SO glad I did, and still do!

I used to be so concerned about how I was representing my work by being involved in events that I never heard of, and had no sales guarantees. I would turn down all kinds of opportunities!

But now, if it is free or reasonably priced to participate, I am there!

I have done jewelry shows at hair salons, restaurants / lounges, places of employment, bridal showers, theatres, etc.

I also do things like donating to swag bags and auctions, putting jewelry coupons in stores where my friends work, joining social networking websites I come across, etc.

My new open attitude has really paid off!

I hope spreading the word will help someone else out in the same way!

Paige
Purely Paige
Purely Paige blog
Purely Paige etsy shop

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Jewelry Marketing - Try Everything at Least Once!

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Great perspective
by: Rena

Thank you so much for sharing this simple yet valuable advice, Paige.

I agree that you never know for sure whether something will work for your jewelry business till you give it a try.

I've done shows that seemed ahead of time like they'd be fantastic - but turned out to be a flop.

I've also dragged myself to opportunities that made me question my sanity :o) - but turned out to be surprisingly profitable.

And I find that often the true value isn't in the jewelry sales you make (or don't make) at the event - but the people you connect with and network with there.

Many of my best opportunities have come through people I've met at events where the crowd was small and sales were slow.

As a result of the slow event, there was plenty of time to meet and chat with customers and the other vendors.

For me these chats have led to opportunities like being the sole guest artist in a good shop, several good trunk shows, many private jewelry showings, a wholesaling venture, new customer referrals, discovery of a unique component supplier, custom jewelry orders, and more.

So even if something you try doesn't pan out - look for ways to use it as a springboard to other things! :o)

Beautiful!
by: The Glass Chef

Love those earrings! Very creative! Great advice.

Thank you!
by: Purely Paige

Awwww thank you very much! I hope it helps you in some way!

I agree
by: a rainy day design

Your friend is wise. It is such a simple truth and yet it opens us up to so many possibilities and opportunities.
I am just getting my business off the ground and am enjoying every minute of it. I shall remember the advice given here.
If you are at all interested in seeing what it is that I have been doing you will find my link below.
Namaste
Corinne
http://www.arainydaydesign.etsy.com