Researching
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 Earrings by Amber Nash |
Celebrities frequently lay out what's in and what's out - and once they say it's out, often times it is.
So what can jewelry artists do to make sure they're selling to the market? How can artists today learn to incorporate hot trends into their unique pieces?
Research the Jewelry Market
- But Don't Copy
Before I go any further, I want to state that just because a design is hot, doesn't mean you have to copy it.
I have seen many artists copy other artists' work, and it won't get you very far in the jewelry world. It's just like stealing, and originality is what counts here.
This article shows you how to incorporate current trends into your own unique works.
Amber's "I Heart You" friendship earrings
Use Social Networks and Shopping Sites
for Research
These sites are a great research tool for seeing what consumers are buying now.
Often on the social shopping sites you can even read customer reviews on items, and read what trends are popular to them right now.
Social networks are great as well - you can ask your friends, your family, open a blog asking what is on their "to buy" list, what they are currently looking at. The feedback you will get with be tremendous, and very rewarding to your future works. Take that feedback and incorporate it into your work.
Amber's necklace for lovers of purple and white
Flip Through Magazines
What are the stars wearing right now? How long has it been since you checked out the fashion section of your favorite magazine?
I often flip through magazines looking from what's hot in colors, what pieces are in, and what trends have been revived. My newest designs in the works are bangles (a revived trend of the 80's) which I will be debuting on my shop this weekend, NaturalAmber Designs, so please stay tuned for that!
Surprise!
The Local Library Is Still Around
Wwhen was the last time you went down to the library?
Instead of buying a bunch of magazines and books, I would check out what your public library has. Often they have current magazines and fashion books. Take a peek, and see how resourceful they still can be!
Baltic amber and shell stretch bracelet
by Amber Nash
Developing Your Own Popular Style
The key is to focus on color, style, and piece - and the rest will fall in place.
If you use polymer clay, what can you do to jazz up your style? If you use gemstones, what colors are hot, and what stones can you use to make pieces that are color trendy? If you use vintage beads, how can you make a piece of the past current? Use your imagination and bead away.
Remember - having fun is in!
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Author Amber Nash's NaturalAmber Designs is based in Spokane, Washington. Her beaded jewelry is made mainly from natural materials such as stone, shell, wood, and gemstones. She often adds a little bit of polymer for a unique touch.
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