Jewelry Line Sheets

What a product line sheet is, how to create and use one,
and lots of examples to see

© by Rena Klingenberg; all rights reserved

What is a jewelry "line sheet"?

Basically, it's a catalog page or brochure that shows your jewelry line to prospective wholesale customers. (Farther down on this page you'll find links to several actual line sheets you can see for examples.)

Your jewelry line sheet should
show how pieces in your line
look together.

• An attractive page layout that doesn't appear crowded or contain tiny print - and evokes the style and personality of your jewelry.
• The name of the particular jewelry line featured, and the season. (For example, "Jungle Expedition Jewelry Line, Fall 2007 Collection".)
• Photos showcasing your jewelry line. They should be clear, professional-quality images that are large enough to show details of your products. If you need help with getting good images of your jewelry, see Photographing Jewelry.
• Next to each image on your line sheet:
  • The item's name or order number.
  
  
  • Any available options such as colors, stones, sizes, etc.
  
  
  • The item's measurements, length, etc.
  
  
  • The price. Because line sheets are typically used in wholesale situations, they usually list wholesale prices instead of retail. But to avoid any confusion, it's a good idea to print "wholesale pricing" or "retail pricing" on your line sheets, along with the appropriate prices.

• The name of your business.
• Your contact information.
• Your terms of sale:
  • Any opening (first) order requirements.
  
  
  • Any order minimums (either quantity or price) you require.
  
  
  • What forms of payment you accept.
  
  
  • Whether you let established wholesale accounts purchase on a "net 30" basis (meaning you expect full payment within 30 days after you deliver the goods to your wholesale customer), and whether you give discounts for early payment.
  
  
  • How much you charge for shipping, and the shipping methods you use.
  
  
  • Your warranty policy.
  
  
  • Your returns policy.
  
  
  • Whether you accept international orders.
  
  
  • How long it takes you to fill and ship orders, and whether you ship large orders in smaller batches as they're ready.

• Other info to consider including:
• Some jewelry artists include a short artist's statement or artist biography as part of their line sheet, or any unusual information about their products. This kind of info isn't necessary, but if it happens to be unusual, interesting, or related to a timely topic in your case, it can sometimes lead to more sales.

You should have printed copies of your line sheet available to hand out in person at trade shows and when visiting a shop or gallery. You can also mail them to wholesale prospects.

You will probably also want to have an electronic (computerized) version of your jewelry line sheet ready to send out.

The best way to create the electronic version is to save your line sheet file as a .pdf file, and either

• Make it available on your website.
  
• Email the link to interested shops.
  
• Snail-mail it to them on a CD-ROM.

You can create .pdf files for free at PDF 995.

You can also make your line sheet page openly available on your website.

If you do make it openly available, there's a much greater chance it will be found by a shop or gallery that's interested in carrying your work.

However, some jewelry designers prefer to keep their product lines and prices a secret from their competitors. Others want to prevent their retail customers from seeing their wholesale price list, since these customers often don't understand why the wholesale prices are so much lower than the price the jewelry artist charges them.

Whether you decide to make your line sheets publicly available or keep them a private part of your website is a matter of individual choice.

To keep your jewelry line sheet page a secret part of your website, you can either

• password-protect your line sheet page, and send the password to interested wholesale prospects, or


• email your line sheet link to qualified wholesale buyers who contact you.

However, if you decide to make your product line sheet available only upon request, you'll need to be sure to have someone monitoring your email, phone, and mailbox regularly whenever you'll be absent from your business for more than a day or so. From a prospective customer's point of view, a jewelry artist who is slow to send out his marketing materials isn't creating the impression of a business that fills jewelry orders quickly and accurately.

Whatever way you decide to distribute your jewelry line sheet, remember that the more difficult you make it for a potential customer to obtain a copy of it, the more likely that customer is to follow an easier route and buy from a different jewelry designer.

Note: Some of the following files are in .pdf format, so your computer may take a few extra moments to open them.

Also, some of these line sheets are for non-jewelry fashion items such as bags, clothes, etc. - but studying them is still a valuable learning experience that can spark ideas for making your own.

Design Makeover: Jewelry Artist's Line Sheet, Before and After

Nicoletta Jewelry Fall 2006 line sheet

Nicoletta Jewelry Spring 2007 line sheet

Christi J Jewelry line sheet

Example line sheet from Designer-Entrepreneurs.com

Wholesale line sheet for My Own Bag

Forests of the World: Line Sheets for Bags and Hats

Divots Sportswear line sheet

Jewelry designer Amy Peters: "Creating a Line Sheet"

Fashion Incubator: "What is a Line Sheet?"

Fashion Incubator: "What is a Line Sheet?" - Revisited

Fashion Incubator: "Best Line Sheets"

Line sheet critiques from the TShirt Forum

GarmentoSpeak: Basic Info about Line Sheets