Write an Irresistible Jewelry Home Party Brochure

© by Rena Klingenberg; all rights reserved

You can make a simple jewelry home party brochure or flyer that will get potential hostesses really motivated to host a party! I’ll show you how to borrow a few tried-and-true sales copy writing techniques to make a really successful brochure.

Your main objective here is to get potential hostesses to give you the response you want most (that is, you want them to schedule a home jewelry party). And to get that response, you need to let them know what’s in it for them - why they don’t want to miss this opportunity!

I highly recommend this complete guide to home jewelry parties: Read my review of this ebook

That means you want to present everything in your jewelry home party brochure from their perspective, and deluge them with all the ways the party will benefit them!

What’s in it for you, the jewelry artist, is not important to them.

The only thing that will motivate them is irresistible benefits for them.

Here’s the text I use in my jewelry home party brochure.

It’s a one-page flyer with the text down the middle and about 10 enticing photos of my jewelry running down the sides for “eye candy”.

(For help with getting professional looking jewelry photos, see Tips for Photographing Jewelry.)

You’re welcome to adapt the text I use for your own brochures, but I encourage you to come up with your own hostess benefits that express your jewelry and your parties.

The headline of your jewelry home party brochure should (1) grab attention, and (2) summarize all the benefits with the most powerful benefit of all. My headline:

“Free” grabs everyone’s attention. And “free jewelry” sums up the most powerful benefit for the hostess!

The body text of the jewelry home party brochure should list more benefits plus a few details about your jewelry and the party. You don’t need to get too wordy here. Just make it sound fun, easy, and exciting—with lots of free stuff for the lucky hostess! Be sure to use the word “you” so you’re transferring ownership of the party to the hostess; that makes her feel more like all these benefits belong to her!

I like to mention the starting price of my absolutely lowest-priced piece of jewelry, so the hostess won’t assume all the jewelry is terribly expensive and her friends wouldn’t be able to afford it. That eliminates one of the reasons she might decide against having a party.

List all payment methods you accept, and you should accept as many as possible!

Okay, now I've gotten them all enthusiastic about the benefits, so it's time to ask them to give me my most wanted response. So I include a call to action: "Schedule your jewelry home party today!". If I don't tell them exactly what they should do now that they're hooked on the benefits, I have much less of a chance of getting my most wanted response!

Then make it easy for them to take the action you most want from them--include your your business name and contact information right after the call for action.

Here’s my body text:

At the bottom of my jewelry home party brochure is a clip-out coupon for the hostess to use at her party. Again, this coupon has an attention grabbing headline that sums up the benefits with the most powerful benefit.

Then it details exactly what other freebies she’ll earn, so there won’t be any surprises at her party. Finally, I repeat my contact info in case the coupon is clipped off and separated from the rest of the jewelry home party brochure!

Here’s my coupon text:

Now that you've practiced applying these sales writing techniques to your jewelry home party brochure, think about how you can apply them to the rest of your literature and jewelry packaging!

Here are related articles on different ways to put on your own successful jewelry shows:

Jewelry Home Party Success Tips
How to make maximum profits selling your jewelry at a jewelry home party. How to keep booking more parties. Alternative jewelry home parties.

Great Jewelry Home Party Invitations
How to create tempting jewelry home party invitations that bring in a high percentage of guests.

Fundraiser Jewelry Shows
How to put on your own fundraiser jewelry shows--an easy and wonderful way to profit from your art, acquire new customers, and help others at the same time.

I encourage you to get creative with your brochures. Be confident in the beauty and desirability of your jewelry, and put yourself in your customer's shoes when you work on your jewelry home party brochures.

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