Jewelry Consignment
by Rita Juhlin
(Private Stock Jewelry)
Turquoise and Goldfill Wire Pendant by Rita Juhlin
Jewelry Consignment Sales 101:
What You Need to Know
First and foremost let me say that I am in no way discouraging people from doing jewelry consignment sales.
Consigning my work has made me a very good income and I highly recommend it.
However you need to be careful and be informed.
My personal choice for marketing my jewelry is consignment sales; after 6 years of doing that I have some valuable experience to share.
My purpose here is simple:
If I can save one fellow jeweler from losing money to a less than "ethical" store owner (consignee) I will have succeeded in my small effort.
Lesson Learned:
How NOT to Lose $1000
When Consigning Jewelry
What was learned from losing $1000.00 or (60%) to a less-than-honest store owner was, for a good part, my own fault.

Artistic view of Rita Juhlin's
turquoise and goldfill wire pendant.Why my fault? Well, here is a list of things NOT to do:
Don't over-extend your friendliness:Going beyond a business relationship - such as help setting up the store, providing display items, giving more than you're getting in respect, or anything else that may apply - can signal the consignee that you're not a serious business.
Don't let anything be un-businesslike or just go:Such as accepting a sloppy handwritten note for an invoice of your jewelry consignment sales.
Don't be shy about stating your terms up front:Make sure your terms are clear and in writing BEFORE you start your business relationship - including what YOU expect from the consignee.
Don't ask twice for your payment for sold merchandise:If you have to ask even once, it is a big RED FLAG. The shop should always pay all artists promptly - on a regular, pre-determined schedule.
Don't accept any excuse for not returning your phone call:Lack of communication from the shop is often the first indicator that something's wrong. Don't let it go.
Don't allow the consignee to price your jewelry:Be sure your consignment agreement includes the provision that YOU determine the prices on your work.
Don't let the store owner co-mingle your jewelry with everything else:Keep your work together for two reasons.
- First, your jewelry may be a standout, and shoppers may look for more of your work to buy multiple pieces.
- Second, because it will be easier to do your own inventory REGULARLY.
Don't put too much jewelry in one store:It's kind of like putting all your eggs in one basket. Ten or fifteen pieces are plenty; you can always add a piece when one is sold.
If it's the first time you're doing a jewelry consignment with the shop, you may want to start out with fewer pieces while you test the waters.

Botswana agate and sterling silver
wire pendant by Rita Juhlin.Before You Hand Over
Your Jewelry Consignment Merchandise
You must first check the shop's business license, city and state.
Do a little investigative work and find out, on your own, who else is consigning work there.
Contact a few of the other artists directly (NOT through the store owner); that alone saved me some time and money in one instance.
Visit the store a couple different times during the day and evening, to look things over and check out the traffic before you introduce yourself.
Maybe a friend could help you out with observing the store operations too.
Does the store move merchandise around now and then?
Is it clean and neat, or cluttered and in disarray?
This may sound silly, but I think we all get a little too excited about displaying our jewelry in a storefront.
It reminds me of a note on a blog about how excited a local gal was to get her jewelry in a particular store that I had just pulled out of for the reasons I describe!
Protecting Your
Consigned Jewelry Items
Taking a picture of everything you place in the store is very helpful for remembering what merchandise is in which store, the price of each item, and when you placed it.
The store should carry insurance for theft or loss - but that doesn't mean you are going to be paid if something happens.
Ask for a copy of their insurance policy, or at least ask what the deductible is. I was assured that the store had the coverage, but that didn't help me.
I don't believe my jewelry was stolen from the shop. There were many excuses given on that subject.
I would guess that many of you are thinking, "What about small claims court?" The answer to that is, you can't get blood out of a turnip!
The great part about this one store and its problem owner is that when the door slammed shut on this one, two other doors opened for me. Woohoo!
Tip-offs for Trouble
with Your Jewelry Consignment
- All of a sudden, your sales are really slow.
- A piece of your jewelry is stolen.
- Dusty shelves in the shop.
- Lack of merchandising by the store's staff.
- The store's appearance overall.
- The owner and staff's appearance.
- Less than great attitude; lack of enthusiasm.
Please Share
Your Jewelry Consignment Experiences!
There is plenty more to say about selling jewelry on consignment.
I hope you will participate here and leave a comment to share your experience, good and not so good!
My best to all of you,
Rita Juhlin
Private Stock Jewelry
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