Jewelry Business Blog
© by Rena Klingenberg; all rights reserved
Back in the Dark Ages, my Jewelry Business Blog used to be confined to a page here on Home Jewelry Business Success Tips. But in August 2007, I finally made it a separate website:
New Blog:
www.jewelry-business-blog.com
Please note that only the Jewelry Business Blog page moved.
The rest of Home Jewelry Business Success Tips will always keep on growing right here at the same location! :o)
But What About All the Entries
from the Old Blog?
There are actually a lot of helpful gems of information in the the 3-1/2 years worth of entries from the old blog.
So if you're interested in the old blog entries, you can read them below - if you have the time to put your feet up and give it a read:
Old Blog:
entries from
February 2004 through July 2007:
Entries from the old Jewelry Business Blog start below, and continue in the Jewelry Business Blog Archives.
July 19, 2007
Mandrel for rings or large jumprings
Sandie from NC Wholesale Beads shares this clever tip:
When making jump rings, rings, or anything that requires a larger than normal circle - try a lipstick tube (it's smooth), short (for easy removal of wire), and a great circumference for making rings.
July 18, 2007
My new e-book launches on Tuesday, July 24!
The wait is almost over. My new book, a downloadable ebook titled "Secrets of a Handcrafted Jewelry Shopping Service", will hit the Web on July 24 (this coming Tuesday). I'm really excited about it - it's 115 pages overflowing with strategies, secrets, hot market niche tips, and specific examples for a new way of selling your handcrafted jewelry.
July 14, 2007
A free offer gone awry
New article:
Strangled by Baby Bracelets - how NOT to give away free jewelry samples!
Offering free baby bracelets to attract visitors to her website worked a little too well for Kari Anderson. Find out what happened when she received 5,000 orders for her "freebie" in a single day!
By Kari Anderson of Kari Pearls.
July 12, 2007
Transporting jewelry displays to your shows and parties
A tip from Lynn Bowen of HaitiCrafts:
Here's a handy way to pack your jewelry displays when going to a show:
I like to have a lot of my displays already filled with jewelry so they are easy to put out and take down. I have found that plastic wrap is my friend.
If I wrap it around and around my rotating earring stand, it holds the earrings firmly in place and none fall off. (I use mostly fish-hook earwires because they are cheap, but they can fall off the cards.)
I do the same thing with my rotating wire jewelry stands and even my single necklace busts. That way the item I am going to display is connected to the display. I don't have to hunt around for the right piece.
Plastic wrap also makes great packing material for small, fragile items as it is more flexible than bubble wrap. Just crush it up and there you go.
July 6, 2007
Build your local client base
New article (this is one I've been meaning to write for a long time, and have finally accomplished it!):
Optimize Your Jewelry Website for Local Search
Find out how local search can net you a stream of new customers and jewelry sales from people in your area. Includes quick and easy ways to optimize your website for local searches.
July 3, 2007
Getting people to model your jewelry
New article:
Getting Your Friends to Model Your Jewelry
Alyson Garvey shares how having friends model her jewelry works for advertising her business as well as for getting beautiful jewelry photos. (Includes photos of Alyson's jewelry with and without her models.)
Alyson Garvey of Alyson Garvey Jewelry Designs.
July 1, 2007
New jewelry display tutorial!
I'm back from vacation and catching up on everything! :o)
I've just posted about this neat new portable jewelry display portfolio you can make yourself, created by Carolina Gonzalez of NeoVamp Jewelry:
It's another of Carolina's wonderful do-it-yourself projects!
June 18, 2007
Jewelry Business Success News #57 is out!
This week Issue #57 of Jewelry Business Success News went out to all email subscribers.
In this issue you'll learn how to build a successful jewelry business around just earrings, visit the website of an incredibly talented jewelry-and-fiber artist, and much more.
If you aren't a subscriber, sign up now so you won't miss any of the fantastic tips, features, and surprises that are coming up - unique info you won't find anywhere else!
June 17, 2007
Setting up a no-cost jewelry website
New article:
Turn Your Jewelry Hobby into a Business - for Free
Charlotte Smeed recounts how she set up her jewelry website for free, to test how successful her jewelry business would be before spending any money on it.
By Charlotte Smeed of Beadecked.
June 17, 2007
Finding a path to selling jewelry online
New article:
Building and Marketing Your Website
Sherry Wells describes her journey to discovering her successful jewelry niche, plus methods of selling jewelry online and marketing your website.
By Sherry Wells of Sher's Wares.
June 17, 2007
Download a free jewelry photography ebook
Andrea Tanner of Peluche Designs has written a very helpful free jewelry photography ebook, that's loaded with tips for better pics for your jewelry business website.
Thank you, Andrea!
June 16, 2007
You're never too young to have a successful jewelry business
New article:
AnnaLea Sloan - Young Jewelry Business Entrepreneur
Discover how AnnaLea's passion for jewelry making, her determination to learn how to run a business, and her supportive family have combined to make her jewelry dream come true - including a net profit of $1000 from her first jewelry party at age 14!
By AnnaLea Sloan of Jewelry by AnnaLea.
June 15, 2007
Bali silver - is it the real deal?
Bali Silver vs. Bali “Style” Sterling Silver
What is genuine Bali sterling silver, and what can jewelry artists do about misnamed imitations of genuine Bali silver?
By Amie Brown of Sparkle Cove.
June 14, 2007
Jewelry sizes and how to handle them
Here's a thought-provoking article on The Terminology of Jewelry Sizes, from the Jewels on Jewels column at the JCK blog.
June 1, 2007
Jewelry Business Success News #56 is out!
This week Issue #56 of Jewelry Business Success News went out to all email subscribers.
In this issue you'll find a jewelry site with lots of examples of wonderful "indie" jewelry, a question and answer about branding for your one-person jewelry business, and much more.
If you aren't a subscriber, sign up now so you won't miss any of the fantastic tips, features, and surprises that are coming up - unique info you won't find anywhere else!
May 28, 2007
Operating an Etsy shop is now easier
New article:
Etsy Storefront Update
A review of the new features offered for sellers at the online storefront Etsy.com.
By Laura of Sapphire Lizard Designs.
May 27, 2007
A perfect fit
New article:
Find the Perfect Ring Size - International Ring Sizing Chart
This international ring sizing chart makes it easy to find anyone's finger size accurately. Includes Elena's five fun tips for finding the best ring size.
By Elena Zharina of Gem Fashion.
May 26, 2007
Beads on the path to healing
New article:
Jewelry Therapy - The Art of Beading with One Hand
Jewelry artist Terri Jacoby shares how beading became part of her road to recovery after a disabling car accident. Now she creates bracelets, earrings, and necklaces using just one hand.
by Terri Jacoby.
-----------------
Message to Terri from Tasha Chawner:
Just a thank-you to Terri Jacoby for her May 26 article. Having recently injured my back (and waiting to hear if I require surgery) my creativity and desire to bead has taken a back-seat to my daily dose of pain. Thank-you Terri, for reminding me that beading can be a part of my therapy. You've inspired me to string again.
Cheers, Tasha Chawner
May 25, 2007
Innovative ways to advertise your jewelry business
New article:
Out of Home Marketing Tips
There's a whole world of places where you can put your jewelry business advertisement in front of potential customers. Sally Jones offers several creative out-of-home marketing ideas.
By Sally Jones of Tea Business Guide.
May 24, 2007
How to avoid creative blocks
New article:
Living Creatively - Avoiding Routine in Your Home-Based Art Business
Routine is a part of business, yet it kills creativity. Discover Carolina's timeless secret for changing your life and avoiding creative blocks. This article includes several beautiful images of Carolina's various types of art.
By Carolina González of NeoVamp Jewelry.
May 13, 2007
Store and inventory your jewelry
Pat Marks sent in this tip:
To store jewelry made with stringing wire, hang it (I use cup hooks) and clip a clothespin to the end and let it dangle.
If the jewelry has a kink in the line this will take it out, or it will help to keep it straight.
I also hang all of one kind of jewelry together - it makes it easy to see what you have and how many.
May 8, 2007
Jewelry Business Success News #55 is out!
Today Issue #55 of Jewelry Business Success News went out to all email subscribers.
In this issue you'll find a neat jewelry site with an outstanding liver of sulfur tutorial, a tip for making and using your own colored jewelry epoxy, and much more.
If you aren't a subscriber, sign up now so you won't miss any of the fantastic tips, features, and surprises that are coming up - unique info you won't find anywhere else!
May 7, 2007
More eBay success secrets from Cheryl
New article:
20 Tips for eBay Success
Try eBay guru Cheryl Coccaro's top 20 tips for selling successfully and profitably on eBay.
by Cheryl Coccaro of Gypsy Woman Caravan.
May 5, 2007
I want to be Gretta when I grow up! :o)
Don't miss this new jewelry business success interview, in which we find out what Gretta's doing now:
Gretta Van Someren - Part 2 of a jewelry business success story
Join Gretta Van Someren of Attérg™ Jewelry Design for an update, as she describes her newest directions - which include celebrity jewelry, rebranding her business, and more.
May 2, 2007
More on jewelry displays for photos
I've posted the beautiful photos and great tips from Sheryl Lambert of Quotentials. They're over on Jewelry Display Ideas, under Tips and Props for Photographing Fused Glass Jewelry.
Thanks, Sheryl!
May 1, 2007
Keep your tools from wandering off
Kathi of My Beading Heart (wonderful jewelry business name, by the way!) shares this tip:
Use a magnetic knife holder (usually found in the kitchen section of most stores) mounted above your work surface to keep your pliers in an easy to reach place.
April 23, 2007
Jewelry display photography tips
Michelle Wade of Creativity Bead Jewellery sent in some helpful jewelry display photography tips and images, which I've posted over on Jewelry Display Ideas.
April 20, 2007
Julia's jewelry party success!
Julia Watterson kindly wrote in to say,
"I do not yet have my website really up and running, but I did have my first Jewelry Party last night, following your tips, and I grossed $750!
I am so grateful for your website and I thank you for the really practical information here."
That's fantastic, Julia! I wish you much continued success in your jewelry business. Thank you so much for sharing your great news, and for your kind words!
April 17, 2007
Make easy decorated jewelry gift bags
Amanda of Acey Jewelry sent in this lovely and simple project, which I've posted over on Jewelry Display Ideas with two photos.
See the full project along with a photo of three of Amanda's gift bags:
Here's a sneak preview of what you'll see:
Thanks so much for sharing this project, Amanda!
April 15, 2007
Jewelry Business Blog becomes a two-time award winner!
After receiving the Thinking Blogger Award from me earlier this week, Carolina of NeoVamp Jewelry turned around and awarded it back to me!
Thank you, Carolina, for this surprise and honor! :o)
(Readers, if you've never visited Carolina's blog/website, I highly recommend it as a refreshing, inspiring visit to the studio of an extremely innovative decorative artist.)
April 13, 2007
Jewelry Business Blog is now officially an award-winning blog!
Thinking Blogger Award
Cyndi Lavin of Layers Upon Layers has tagged my blog!
She has nominated Jewelry Business Blog for the Thinking Blogger Award.
And if you receive this award, you have to turn around and award it to 5 blogs that make you think and inspire you. Thank you, Cyndi, I'm very honored and surprised!
Here are the Thinking Blogger Award rules:
- If, and only if, you get tagged, write a post with links to 5 blogs that make you think.
- Link to this post/blog so that people can easily find the exact origin of the meme.
- Optional: Proudly display the ‘Thinking Blogger Award’.
The 5 blogs I'm choosing to receive the Thinking Blogger Award:
Online Security Authority
Bill Wardell does a fantastic job with the monumental task of keeping the Internet community posted on the latest online security issues. Whether they involve cyber-bullying, phishing scams, threats to our privacy, or whatever - Bill is constantly updating his Online Security Authority blog so the rest of us can just drop in and find out what we need to be aware of.
NeoVamp Jewelry
Carolina Gonzalez is one of the most innovative and warm-hearted people I've ever met. You could give this generous artist anything to embellish, and she would turn it into an incredible, unexpected, fabulous piece of fantasy art for you! I wish I could see the world through her eyes. Carolina, you always inspire me! :o)
Eni Oken's Journal
Eni Oken is another blogger who is an artist on many levels and in many media. She has single-handedly started an entirely new genre of wire jewelry art that's often referred to as "Eni-style". Nearly everything Eni creates takes my breath away, and you can't visit her blog without being inspired to run for your own jewelry supplies and start making something.
Charles Vess' Green Man Press
Charles Vess' blog is a place to steep yourself in fantasy. If (like me) you are addicted to children's books that have fantastic illustrations, a visit to Charles' site is like stepping into one of those rare and wonderful storybooks - in progress. He reminds me of what might be.
Art and Ghosts (new location)
Art and Ghosts (old location)
Louise's art is unique, Victorian, macabre - and I love it. Her characters (and the stories she creates for them) inhabit an Edward Gorey-type universe populated mainly by serious-looking animals in old fashioned frocks. Louise inspires me to believe the impossible is perfectly normal.
Thanks to my five "Thinking Blogger Award" nominees, for inspiring me and making me think!
Now it's your turn to pass it on. :o)
April 10, 2007
Wire jewelry marking made easy
New article:
Marking Wire Jewelry - and Removing the Marks
Try this great tip for marking your measurements on wire jewelry as you create it, and then removing the marks completely when the piece is finished.
By Jeff Tullock of Wrap It Up Jewelry.
April 8, 2007
Design Solutions Using Large Lampwork Beads
From Melinda Jernigan of MP Designs Jewelry:
I was having fits with a large center hole on a lampwork bead.
The bead kept wobbling and not staying centered on a headpin when I tried to make a pair of earrings.
In the past I would try to use seed beads, tiny silver or gold beads to fill the larger hole in the bead, but at times it seemed too hard to keep the beads centered in my projects.
I discovered if I inserted a tiny white rubber earring back onto the headpin or jewelry wire and then put the lampwork bead in place, the bead was held perfectly centered and would not move or wobble.
Amazingly this technique was cheap and effective!
Jewelry design and custom pieces are my passion after the love of my family and husband, but when I discover something useful when making jewelry I thought it would be great to share.
Blessings and happy beading, Melinda Jernigan
April 5, 2007
Which jewelry making jig is right for you?
New article:
Jewelry Making Jigs
Learn the various features available in jewelry making jigs so you can choose the best jig for your needs.
By Gary Helwig of WigJig.
April 4, 2007
Opportunity to See the "Jewelry Marketing Doctor"
Dr. David Weiman will present a three-hour seminar titled "The Five Keys to Selling Handcrafted Jewelry" at the Jewelry Arts Expo, Chase Center on the Riverfront, Wilmington, DE from 2-5 p.m. on Saturday, April 28.
Dr. Weiman's seminar will teach handcrafted jewelry makers how to set goals, identify their target prospects, learn what drives buyers to purchase artisan jewelry, and develop long-term relationships with clients.
He says the seminar is for everyone from beginning jewelry makers preparing to sell their first piece, to experienced, successful artisans who want to refine their jewelry selling techniques.
Dr. Weiman is the author of
- Introduction to Marketing and Selling Jewelry
- Jewelry Selling Insights ezine
- The Jewelry Selling Answer Book
April 2, 2007
What to do when contacting customers scares the daylights out of you
New article:
Who's Afraid of the Big, Bad Cold Call?
Does the thought of making a cold call to sell your jewelry tie your stomach in knots? Try these five tips for approaching potential customers and shops with confidence.
by Catherine Hodge of Catherine Marissa Jewelry.
March 26, 2007
A high-quality touch that increases sales
Here's a tip from Sarah from Sarah J Designs:
Adding crimp covers can significantly enhance the value of your handcrafted jewelry. Customers seem to love the look of sterling silver balls vs. exposed crimps.
Crimp covers come in silver and goldtone, and I look forward to finding them in copper.
March 16, 2007
Jewelry Business Success News #54 is out!
Today Issue #54 of Jewelry Business Success News went out to all email subscribers.
In this issue you'll find an excellent jewelry-making reference book to add to your personal library; tips on pricing your jewelry for profit when selling wholesale and on consignment; and an enchanting and unusual jewelry website to visit. Plus much more!
If you aren't a subscriber, sign up now so you won't miss any of the fantastic tips, features, and surprises that are coming up - unique info you won't find anywhere else!
March 15, 2007
Putting together jewelry-making kits
A reader named Roslyn inquired about how to put together jewelry-making kits for workshops.
When I make kits for workshops, I just try to put myself in the customer's shoes - what would be exciting to find in the kit?
I recently put together 15 bracelet kits for a Girl Scout jewelry badge session I'll be doing in a couple of weeks. Here's what I did:
I had the scout leader write down each girl's two favorite colors on a separate slip of paper along with the girl's name.
I put each kit together in its own mini-ziplock bag, along with the slip of paper that has the girl's name and desired colors, so they'll be easy to hand out when we're ready to get started.
Using a beadboard to measure how many inches of beads I put into each kit, I used beads from my own (enormous!) gemstone bead stash to create a nice variety of colors, shapes, etc. in the desired color combos.
I often tossed in a few hematite, onyx, or pearl beads for color contrast if the colors they chose needed "a little extra something".
I also tried to make sure there was at least one cool focal bead in each bracelet kit.
Although I know each bracelet only needs 4 to 6 inches of beads for girls of this age, I put about 8 or 9 inches of beads in each kit, so the girls will have a nice selection to design with, and they'll get to take the extra beads home with them for other projects.
Into each kit I also put a 10" strand of beading wire with one end of a small sterling silver toggle clasp already attached to it (I will help them put on the other end of the clasp when they're finished).
This is a very simple version of kits, done for elementary-school age girls, but you can use it as a springboard for creating your own kit projects.
Learn more about teaching jewelry-making workshops.
March 14, 2007
The spiritual side of your jewelry business
New article:
Reaching Success in Jewelry Making
Grab a cup of coffee and savor this insightful article on the spiritual path to jewelry business success.
By Carolina González of NeoVamp Jewelry.
March 13, 2007
Grow your jewelry business through your existing customers
New article:
Finding New Customers
Try Liza Schmitt's strategies for finding new jewelry customers via referrals, testimonials, marketing, and advertising.
By Liza Schmitt.
March 7, 2007
How do you light up your jewelry photos?
New article:
Jewelry Lighting
Tips for lighting your jewelry for better photos - including cheap ways to improvise lighting, and ideal indoor and outdoor lighting setups.
By Ahna White of www.Ahna.Etsy.com and Art Created by Ahna.
March 2, 2007
New jewelry designs that keep your customers coming back
New article:
New Designs for Your Line of Jewelry
A jewelry artist shares her method of testing and refining new designs for her line of jewelry. Variety is the spice of life that makes her customers return! By Cindy Cherrington of CC Creations.
February 27, 2007
An ethical jeweler
In the current issue of Jewelry Business Success News, I wrote about the Ethical Jewelry market, and how your jewelry business can be in tune with it.
Here's a message I received from Kari Bryde of Novel Approach Designs, a jewelry artist who's basing much of her work on sustainability:
-------------------
I enjoyed your article in the recent newsletter about being environmentally responsible and (specifically) reusing jewelry components.
I've been doing this for two years (I call it "Repurposing"TM) - you can read a bit about sustainable design on my website.
Jewelry design is a bit new to the idea environmental ethics; although many other design sectors have been practicing the efforts for quite some time. I first learned of this responsibility a designer has when I was getting my BS in Interior Design and that is why I chose to carry it over to my jewelry design business two years ago.
-------------------
Kari's "Repurposing"TM pieces are outstanding examples of what I referred to in my article! :o)
February 27, 2007
Latest Jewelry Business Success News is out!
Issue #53 of Jewelry Business Success News went out today to all email subscribers.
In this issue you'll find a newsflash about a new way to market handcrafted jewelry, information about the "ethical jewelry" market niche plus ways you can serve it, a neat jewelry artists' cooperative website - and much more.
If you aren't a subscriber, sign up now so you won't miss any of the fantastic tips, features, and surprises that are coming up - unique info you won't find anywhere else!
February 25, 2007
Jewelry website tip - keep pages fresh to inspire customer confidence
It's a good idea to update all the "customer service" oriented pages of your website frequently.
Major overhauls aren't necessary - just little touches like regularly updating your "About the Artist" page, freshening up a few sentences to clarify your business policies, updating your list of upcoming jewelry shows, fixing typos, etc.
Customers feel more comfortable shopping online at websites where these important pages appear to be fresh, professional looking, and evolving along with the rest of the business.
Time slips by quickly, and in the fast-moving online world, a page of your website can seem (or truly be!) outdated in 6 to 12 months.
February 24, 2007
Take professional-quality jewelry pictures at home
New article:
Build a Tabletop Photography Studio for Your Jewelry
Learn how Andrea Tanner put together a tabletop photography studio for taking pictures of her jewelry, all on a student budget.
February 22, 2007
You know you've been making jewelry too long if...
Jewelry artist Lanicia sent in this message:
I had to laugh while reading the article "You Know You've Been Making Jewelry Too Long If ...." (Jewelry Business Success News #48, near the bottom of the issue).
It made me remember the time I was knotting pearls by candlelight. My electricity went out and I was making a pearl necklace for someone who was getting married, so I sat and knotted each pearl by candlelight.
The bride got her necklace and all turned out perfect.
February 20, 2007
Everything you ever wanted to know about jewelry line sheets
New article:
Jewelry Line Sheets
Learn all about jewelry line sheets - what they are, how to create and use them, and several examples of actual jewelry and fashion product line sheets.
February 17, 2007
Profit by creating jewelry tutorials
New article:
Creating and Selling Jewelry Tutorials
Discover how downloadable jewelry tutorials have dramatically increased website traffic and profits for two jewelry artists - and how they automate their entire jewelry tutorial sales process.
By Christine Ritchey of Christine Ritchey Jewelry and Jewelry by Linda.
February 15, 2007
Jewelry Business Success News Issue #52 is out!
Issue #52 of Jewelry Business Success News went out yesterday to all email subscribers.
In this issue you'll find tips for offering profitable one-on-one jewelry making workshops, an essential jewelry business resource, a fantasy findings site that's sure to inspire you to new heights - and more.
If you aren't a subscriber, sign up now so you won't miss any of the fantastic tips, features, and surprises that are coming up - unique info you won't find anywhere else!
February 12, 2007
How accurate are gemstone names?
New article:
Gemstone Trade Names or False Marketing?
Are your gemstones really what their names imply? Gemstone trade names are often misleading, resulting in confusion and inaccurate jewelry labeling. By Linda Blackbourn of A-Z Jewelry Design.
February 9, 2007
Opportunities at large companies
Here's a great tip from D. Brown of DBrownDesigns:
One of the best places I have found to sell jewelry is on large company intranets.
If you have friends that work at a large corporation, often they have an internal intranet on which they list things for sale. See if your friend is able to submit pictures, descriptions, and links to your jewerly. Or maybe advertise a home jewelry show for this friend.
Also check to see if they allow lunch hour shows. Go in and set up at 10 a.m. for a long lunch hour show on payday!
They may also have a not-for-profit company they like to sponsor, so you can always find out about that and offer so much of a percentage for the not-for-profit.
Don't forget to thank your friend with a discount on next purchase or small trinket!
February 7, 2007
Retail, wholesale, sample sale pricing - what's the difference?
New article:
Jewelry Pricing Terms - Retail, Wholesale, Sample Sale
What's the difference between retail pricing, wholesale pricing, and sample sale pricing? These quick definitions will help you be an informed jewelry businessperson when it's time to discuss your pricing.
February 5, 2007
Working with gold wire
Patricia Swayze of Patti M. Designs shares this tip:
When making wire-wrapped jewelry with 14k gold-filled or 14k, 18k gold wire, always use a jewelry cloth to clean your wire before you wrap it.
Sometimes the gold is very dirty and you don't realize this - and once you wrap it, it's difficult to get it shiny again. It will have a greenish tint to it.
This is especially critical when working with gold wire because of the expense involved. It can take up to 20 wipes before it is really clean.
If you notice that your hands are constantly black-looking then you need to wipe it many times and wash your hands before starting to make your jewelry.
February 4, 2007
Letting jewelry components tell you how they want to be designed
Here's a great tip from Tricia of Leo Buche Tile Works:
When designing a piece of wearable art, lay a neutral fabric out and place lines of beads, crystals and metals out on it.
You may find that these items have a way of showing you what and how they can be arranged in your design. I have used this practice with much success!
February 2, 2007
It's a great time of year to teach jewelry making workshops
New article:
Are You Ready to Be a Beading Instructor?
If you're considering teaching a jewelry making class, here are four questions to ask yourself before you jump in - plus a great tip on where to hold your class. By Lynn Kvigne of Beading Help Web.
February 1, 2007
Jewelry Business Success News Issue #51 is out!
Issue #51 of Jewelry Business Success News went out yesterday to all email subscribers.
In this issue you'll find tips for marketing to the very hot and profitable prom jewelry niche, a great chainmaille resource, a tutorial for making a no-sew ribbon jewelry pouch - and more.
If you aren't a subscriber, sign up now so you won't miss any of the fantastic tips, features, and surprises that are coming up - unique info you won't find anywhere else!
January 28, 2007
If you'd like to make your own cabochons...
New article:
Lapidary Start-up Costs - What You'll Need to Make Cabochons
Thinking of doing your own lapidary work? Here's the equipment you'll need to make your own cabochons - and how much it costs to get set up. By Ahna White of Art Created by Ahna.
January 26, 2007
Got tarnish? Try this
New article:
How to Clean Tarnished Silver Jewelry
Here's an easy way to clean tarnished silver jewelry, using a few things you already have in your kitchen. Unlike silver polish, this jewelry cleaning method does not remove any silver from the surface of your items. By Elena Zharina of Gem-Fashion.
January 24, 2007
Considering advertising for your jewelry business?
New article:
The Benefits of Advertising
If you get it right, advertising can help you sell more jewelry and grow your jewelry business. Get it wrong, however, and it's an expensive investment that doesn't yield any results. Here are advertising success strategies to try and pitfalls to avoid, from jewelry business entrepreneur Cheryl Coccaro of BumperSticker Ads.
January 21, 2007
It's all about people
Elise from EJ Brierley sent in this wonderful tip to keep in mind:
When selling jewellery, remember that it is all about the customer. So when you write a sales blurb or section, remember to use the term 'you' applying to the customer.
Do not focus on what your business excels in, but how the customer can benefit from what you do for them.
For example, consider:
"The company boasts excellent communication between itself and customers to maintain high customer satisfaction"
and
"Here at (the company) we value your thoughts and opinions. If you are not happy, we have work to do to ensure you are."
January 16, 2007
Jewelry Business Success News Issue #50 is out!
Issue #50 of Jewelry Business Success News went out today to all email subscribers.
This issue includes an introduction to my new Jewelry Display Ideas website, and much more.
If you aren't a subscriber, subscribe now so you won't miss any of the great tips, features, and surprises that are coming up - unique info you won't find anywhere else!
January 14, 2007
Earring loss prevention tip
Here's a tip from Carole Lou:
On "fish-hook" earwires, gently squeeze the back and front of the earwire together, making the hook's opening narrower, so the earwires hug the earlobe more closely after they're inserted.
The earwires won't fall out easily this way. I used to lose many earrings, but I haven't lost any since I've started doing this.
January 12, 2007
Give customers more than they expect
A tip from Charlene from AndersonShea:
Under-promise and over-deliver. If a customer needs something tomorrow, kindly tell them it will take two days and then have it done a day early. You'll look like a hero(ine) and you know they will tell others about your great service.
January 11, 2007
Free advertising
A tip from Tiffany of BabiiBoo:
A great way to advertise your jewelry is by wearing it, everywhere you go. So many people have asked me about my jewelry. They start the sales pitch for you. And away you go.
January 10, 2007
New Jewelry Business Success Story!
Carolina González of Neovamp Jewelry
A new jewelry business success story. Multi-media artist Carolina González shares how her jewelry business was born from one of her other artforms, and now draws devoted customers who keep coming back for more of her gorgeous fantasy pieces.
January 8, 2007
Social shopping websites and your jewelry business
New article:
Social Shopping Websites: a tool to help you grow your jewelry business
Learn how to use social shopping websites to conduct research and marketing for your jewelry business.
January 5, 2007
I'm a judge!
Newsflash: I've just been invited to judge the Winter Beads4You Challenge, in which crafters will compete to create new and different designs - despite all starting with the same set of beads.
This fun and interesting challenge begins soon, when Victoria Button posts the contest beads for sale on her Beads 4 You site.
The Winter Beads4You Challenge is a follow-up to the Fall Beads4You Challenge, which was judged by Tamara from CraftRevolution. You can read Tamara's report on the Fall challenge winners, and also see the Fall entries on flickr.
Stay tuned for the more information on the Winter Beads4You Challenge as we get closer to the contest's start date!
January 4, 2007
One jewelry artist's path to success
New article:
Starting a Successful Jewelry Business
There are as many paths to starting a successful jewelry business as there are jewelry artists. Read how Patricia Swayze of Patti M. Designs went from taking one jewelry-making class to giving a $2000 home jewelry show.
January 1, 2007
Easy sales tax tip
Keri of Kreations by Keri shares her method for quickly figuring sales tax:
I just started doing local arts & crafts shows for my new jewelry business. During my search for shows I found the easiest tax look up sheet ever, through the Craftlister website:
You enter the Sales Tax, set your Max Dollar amount, check the boxes for Dollar Breakdown and Show Tax, then Update Chart. You can then copy and paste it into MS Word to be printed out - or you can print it as is.
This has been invaluable to me at shows, and whenever figuring sales tax. I can just total up the sale, look at the sheet, and provide the customer the total with tax - without fumbling with a calculator.
It's been a GREAT TOOL! Plus if you know all your upcoming shows and the tax that is charged, you can then create all of the look-up sheets, and store then with the show information, and you'll always be ready for the next show.
December 30, 2006
Get 1/3 off The Jewelry Selling Answer Book now through December 31
Don't miss this sale on "jewelry doctor" David Weiman's outstanding resource on marketing handcrafted jewelry.
His downloadable ebook, The Jewelry Selling Answer Book, normally sells for $27 - but you can get it on sale for only $18 if you purchase it before midnight on December 31. That's a savings of $9 on a book you'll refer to over and over.
Don't miss this super sale on an excellent jewelry business book. Purchase it now and you can start reading it in less than two minutes:
"The Jewelry Selling Answer Book"
Through December 31
December 27, 2006
New Jewelry Business Success News issue is out!
Issue #49 of Jewelry Business Success News went out today to all email subscribers.
This issue includes "Boost Your January Jewelry Sales", a wonderfully watery mermaid jewelry website, and much more.
If you aren't a subscriber, subscribe now so you won't miss any of the upcoming tips, features, and surprises - great info you won't find anywhere else!
December 26, 2006
Include sales tax in your jewelry pricing?
A reader named Terry says,
I have seen some people who sell craft items and jewelry with sales tax included in the price, so that the item's price + sales tax is the price on your price tag. If you price your work this way, you should state this on a small sign on your table.
However, it involves a little more work to figure out the price to put on your price tag this way, and then to figure out how much tax you owe on your quarterly sales tax returns.
December 24, 2006
More on pricing jewelry and valuing your work
New article:
Is Your Jewelry Price Right?
How do you know whether your jewelry price is right? The customers of Debra Bostock from Kitty Gallery said she wasn't charging enough, so she gave herself a raise.
December 19, 2006
Thinking about selling your jewelry on eBay?
New article:
Can I Make Money Selling Handmade Jewelry on eBay?
If you're interested in selling handmade jewelry on eBay, you'll need an eBay business plan and listing strategy. Linda Blackbourn of A-Z Jewelry Design explains how to get started - and the biggest mistake jewelry artists make when selling their work on eBay.
December 16, 2006
Big, beautiful photos of your jewelry can help your sales
Great info from Rebecca Fransway of Enchantment Vintage Costume Jewelry:
Large, detailed pictures attract shoppers and sell jewelry.
Now that good photo editing software as well as DSL and cable internet are available, there's no need to frustrate a prospective buyer with miserly images.
All you need is:
- Knowledge of your photo editor, who should be considered a business partner!
- A good, reliable photo hosting service, especially if your web space or bandwidth is limited. This way, you don't need to add heavy photo files to your web, allowing for large photos and more photos.
Keywords, of course, are a necessary means to get prospective buyers to your site, but after that, your gallery pictures will be the first means to attract buyers into clicking, then buying.
Your gallery picture should be a minimum of 200 pixels tall or wide, to 270, depending on the size of the jewelry. You can limit file size by reducing the DPI (pixels per inch) to 50 or less. You can have 20 or 30 gallery pictures per page at this size, and most buyers will have no trouble loading your web site.
You can use your photo editor to adjust pixel measurements and DPI file sizes.
Your gallery is only the beginning. Users should be able to click for details and get larger pictures. These can and should be much larger than actual size - just be sure to give the actual dimensions in your description. Some dealers also show an "actual size" photo along with the dimensions of the piece.
Try it, and then be on the lookout for more sales!
December 14, 2006
No more messy tape when wire wrapping
Great tip from Jeff Tullock of We Wrap It Up:
I have been doing wire jewelry wrap for several years now and I hate using tape to hold my wire in position until I can get a wrap on it.
I was in the veggie section at my local grocery store one day and notice those green tie wraps for the vegetable bags. I asked the grocer if he would mind if I took a few extra, and he said to take as many as I wanted.
Bread ties are now a regular in my tool box. You can cut them into small 1" lengths and wrap them around the wire as you would tape. Use your pliers to pinch them down tight and you are ready to wrap.
The best thing about the bread or vegetable ties is, they can be used over and over, no messy glue to clean off of your jewelry, and they are cheap.
But the most convenient thing about the tie is you can slide them the length of the wire because they have no glue they will move wherever you want them. Ever had to re-tape a piece because the tape is dead on the spot you want a wrap?
Give bread ties a chance - I think you will like them!
PS - When you are at the local bead store giving a class, bread ties make you look very smart.
December 12, 2006
New issue of Jewelry Business Success News!
Issue #48 of Jewelry Business Success News went out today to all email subscribers.
This issue includes "You Know You've Been Making Jewelry Too Long If...", a gorgeous glass niche product website, and much more.
If you aren't a subscriber, subscribe now so you won't miss any of the upcoming tips, features, and surprises - great info you won't find anywhere else!
December 11, 2006
What to do when you've got the jewelry-making blahs
New article:
How to Trigger Your Creative Inspiration
Creative inspiration isn't always there when you need it. Dvora Schleffer of Dvora Schleffer Designs details six excellent ways to come up with new jewelry designs when you're out of ideas.
December 5, 2006
Be your own publicity
New article:
Sell Jewelry by Wearing it Everywhere You Go
Can you sell jewelry just by wearing it? You bet! Wearing your handcrafted jewelry gives you the opportunity to show it to hundreds of potential customers a day. Guest author Lisa McClinsey explains how.
December 3, 2006
Organizing jewelry supplies can help with pricing your finished pieces
Andrea of Peluche Designs shares this tip:
With just starting our jewelry business, my mother and I found organizing our beads and tools was the most important thing to get us going.
My mother bought about 10 tackle boxes from a local hobby store to put our beads in. Then we placed little stickers on each division of the box, listing where we bought the beads and how much each bead cost.
This made pricing our finished jewelry so much simpler because the prices of the raw materials were already there. We just needed to do some simple math, and our pricing was done!
December 1, 2006
Make your own jewelry displays and gift boxes
Incredibly multi-talented artist Carolina from Spain's Canary Islands sent in these two wonderful projects:
How to Make a Necklace Bust
Make a necklace bust that's a work of art. Jewelry artist Carolina shows you how to create your own painted necklace displays.
How to Make Jewelry Boxes
Here's an easy tutorial for making fun, inexpensive jewelry boxes for your customers.
Be sure to visit Carolina's NeoVamp Jewelry gallery to see her stunning handcrafted jewelry too!
November 28, 2006
Jewelry Business Success News #47 is out!
Issue #47 of Jewelry Business Success News went out yesterday to all email subscribers.
This issue includes an article on how to handle difficult jewelry customers, a fantastic polymer clay jewelry website, and more.
If you aren't a subscriber, subscribe now so you won't miss any of the upcoming tips, features, and surprises - great info you won't find anywhere else!
November 27, 2006
Don't send your jewelry website customers away
New article:
How to Lose a Customer in Five Seconds
Your jewelry website's home page has four seconds to load before your customer bails out. Will your page make it? Pamela Bruce of Love Beads Unlimited offers tips to help you speed up your load time and make your site more user friendly.
November 24, 2006
Using your jewelry as currency
New article:
How You Can Benefit from a Craft Barter Exchange
A craft barter exchange can be used in place of money in some creative ways to the benefit of all parties involved. Liza Schmitt has some ideas for you, and ways you can benefit from these trades.
November 23, 2006
Can you compete in shows crowded with other jewelry vendors?
New article:
Sell Your Jewelry Successfully at Competitive Holiday Markets
Intense competition can make selling your jewelry at a crowded holiday market a discouraging experience. Try these tips for standing out and making sales in a crowded field. Fresh from selling her jewelry in a four-day holiday market, Cindy Cherrington of CC Creations shares her observations.
November 15, 2006
Get your metal jewelry tags on sale through December 1
Infinity Stamps is offering a special Jewelry Artists' Holiday Sale on the TagMate jewelry tag marking system.
If you've been considering using custom-stamped metal tags on your handcrafted jewelry, this is a great time to get them while they're on sale.
You can read more about metal jewelry tags and the TagMate in these two articles:
November 13, 2006
Great way to match beads at a bead show!
Marnie from Good Muse Designs sent in this clever tip:
Have you ever attended a bead or gem show looking to match a certain bead - only to find that once you are at the show you can't remember the exact size or color when faced with all the options?
At home before you go to the show, string all the beads you want to match onto a piece of stretch bead cord and wear them as a bracelet.
You can easily take it off to match beads and get the right size, color or something that will complement it without having to fool with little bags of beads!
November 7, 2006
Jewelry Business Success News #45 is out!
Issue #45 of Jewelry Business Success News went out today to all email subscribers.
This issue includes questions and answers about charging sales tax at home jewelry parties, along with other cool stuff.
If you aren't a subscriber, subscribe now so you won't miss any of the upcoming tips and features - great info you won't find anywhere else!
November 5, 2006
This new article is especially encouraging for those of you who are considering establishing a jewelry presence on the Web (you know who you are!):
Creating a Jewelry Website Inexpensively and Easily
Getting your jewelry website started is easy if you follow these simple steps from guest author Alan Reisch of HB Shells and Sea.
November 3, 2006
Make the most of the best jewelry selling season
New article:
Christmas Jewelry Sales Tips
A guide to making the most of the bumper Christmas season, with ideas for new products and some neat Christmas jewelry sales tips. By Liza Schmitt.
November 1, 2006
Got inspiration?
Here's an idea from Carol of Caroline's Designs:
A tip for jewelry artists who want to keep abreast of "what's in" this season, and/or who need a creative whack on the side of the head - go to www.neimanmarcus.com for divine inspiration!
October 30, 2006
Gemstones, gifts, and ancient Roman coins
Accredited Jewelry Professional (GIA) Gary W. Bourbonais wrote in with these interesting insights:
Just wanted to drop you a note and thank you for Jewelry Business Success News....
Also appreciate the resources you make available to us stone nuts. Not into the business per se, because I'm basically a stone person, fascinated by the stones themselves.
Thing is, after you accumulate a bunch, it occurs to one that you have to do something with them...... Though I haven't had to Christmas or Birthday shop for a number of years.
One angle I've come up with - a lot of men are indifferent to jewelry. As far as a gift giving, and possibly a selling angle, they'll get gifts they can give to their significant others.
Example: Last year for Christmas, gave best buddy a pendant with a silver Roman coin mounted in it. The reverse showed the Roman personalization of Victory, which in the Latin of the time was "Victoria"..... Just happpens to be his wife's name.
How cool is it to have a pendant made from a 1700 year old coin, with your name on it.....?
Please keep the newletter coming.
Regards,
--
Gary W. Bourbonais
A.J.P. (GIA)
October 27, 2006
What Web 2.0 means for your jewelry business
Don't miss this new article:
Using Web 2.0 to Promote Your Jewelry Business
Web 2.0 has become a major force on the Internet. Pamela Bruce of Love Beads Unlimited defines this massive online trend, lists resources to get you started, and discusses ways to use Web 2.0 to market your jewelry business. This insightful article is a must-read if you promote your jewelry on the Web.
October 25, 2006
Latest issue of Jewelry Business Success News
The new issue of my Jewelry Business Success News ezine went out this week to email subscribers.
This issue includes the blueprint for profitable afterschool jewelry shows, making your jewelry website sell, and lots more.
You won't want to miss what's coming up in the next issues! Subscribe now if you haven't already.
October 20, 2006
The consummate way to educate jewelry customers
Sell More Jewelry by Educating Your Customers
Leslie Leirness of Shabocon offers excellent tips on educating your customers about your jewelry, and shares how this approach has increased her sales dramatically.
Also see gorgeous photos of Leslie's work in this article!
October 18, 2006
Develop your personal best jewelry marketing strategy
Introduction to Marketing and Selling Jewelry
Does your jewelry business need a marketing strategy? This workbook and CD help you pinpoint your strengths and develop a marketing plan that works for you.
October 17, 2006
Liven up your next jewelry party
Add Some Spice to Your Home Jewelry Party
Try these home jewelry party variations from Lynn Kvigne of Beading Help Web to give your customers an enjoyable new jewelry shopping experience.
October 14, 2006
Art Affair Software
NOTE: I have not personally tested or used this program - so please be sure to do adequate research and use your own good judgment as to whether it appears to be a product that's appropriate for your needs. :o)
- Rena
Here is an excerpt from a longer press release that was sent in to me, and I thought it might interest some of you:
New version of Art Affair Software - Artist Edition
released by Oasys Design & Development
Oasys Design & Development announces the availability of a new updated version of their popular software for artists. Art Affair Software - Artist Edition handles the necessary tasks involved in the business side of art.
This new release now includes the ability to track multiple identical artworks such as limited edition prints, track consignment sales and payments, create catalogs complete with a cover page and index, enhanced reporting which allows selection of information to include and the sort order of that information along with easy one click "Quick Reports" and much more.
A completely free, fully functional 30 day trial of Art Affair Software - Artist Edition can be downloaded from www.artaffairsoftware.com. The site also contains more information, including screen shots and a flash overview of the product. Owner and developer Deborah Miller may be emailed at admin@artaffairsoftware.com .
October 11, 2006
New issue of Jewelry Business Success News is out!
Issue #43 of Jewelry Business Success News went out to email subscribers this week.
With this issue I'm starting a new format - I'm doing two smaller newsletter issues per month, instead of one huge issue per month. You'll still receive the same amount of info, tips, resources, and links each month ... but now it's broken up into two manageable issues.
So if you put off opening my newsletters because they took too long for you to read - take heart! They're shorter and more readable now. And they arrive more often.
This week's issue includes links to our newest articles, a way to use gemstone lore to sell more of your jewelry, what to do when your designs are blah and customers aren't buying - and much more.
If you missed it, you can read back-issue #43.
Coming up in the next issue: All-new jewelry business tips, secrets, and surprises! Subscribe now so you won't miss out.
October 9, 2006
Another jewelry artist's experience with haggling
After reading Cindy Cherrington's recent article on Haggling with Customers, Donna of The Artisans at Mooseworks wrote in to share a haggling experience of her own:
Yesterday, for the first time, I had a customer come in at the end of the show and ask me if I'd take $5 less than marked for a piece of jewelry because it was the end of the show ("so you don't have to take it home").
I was prepared, having gotten advice from a friend years before to not lower my prices at the end of a show. I politely said, no, that I would simply keep it in stock and be able to sell it at a future show. She bought the bracelet at full price!
October 5, 2006
What's your bargaining policy?
Show and festival veteran Cindy Cherrington of CC Creations shares her insights into this issue:
Haggling with Customers
Haggling with people who want to bargain over your jewelry prices is something you'll have to deal with occasionally. Try Cindy Cherrington's tips for deciding whether to bargain, handling hagglers, and alternatives to reducing your prices.
October 4, 2006
A jewelry artist's blogging experience
Pamela Vale of Creative Potential is back with a new article, this time on using a blog as your jewelry business website:
The Birth of a Blogger
A blogger was born when Pamela Vale discovered how much easier it is to maintain a blog than a standard website. Discover how she uses blogging as a way to create an online portfolio of her work.
October 2, 2006
Jewelry pricing questions - answered all in one place!
I've just started a new section of this site, to gather all the jewelry pricing articles in one location:
Tips for Pricing Your Jewelry
Pricing your jewelry can be one of the most confusing aspects of your business. In this collection of articles, we'll learn how to determine the jewelry prices that are profitable for you and suitable for your market.
October 1, 2006
Stone setting tip
Alex of F Jewelry Store shares this great tip:
If you do much stone setting, buy a complete set of stone-setting gravers. There are six in a set and all are sharpened and mounted in seasoned hardwood handles.
Graver points can be resharpened with silicon carbide grinding stones and fine honed and polished with Arkansas stone lubricated with a light oil. Keep the gravers cool while working with them.
September 27, 2006
Latest issue of Jewelry Business Success News available!
Issue #42 of Jewelry Business Success News went out to 8981 email subscribers yesterday.
This issue includes links to our 8 newest articles, plus questions and answers about organizing fundraiser jewelry shows, selling jewelry that isn't handcrafted, and much more.
If you missed it, you can read back-issue #42.
All-new jewelry business tips, secrets, and surprises are coming up in the next issue! Subscribe now so you won't miss out.
September 26, 2006
Learn your personal best path to jewelry business success
Jewelry Selling Insights
My review of Dr. David Weiman's "Jewelry Selling Insights" monthly ezine, a fantastic resource for jewelry artists who sell their work.
September 25, 2006
How to help a customer who can't decide
Dr. David Weiman of Marketing Jewelry shares his excellent prescription for helping customers who just can't make a choice:
Five Steps for Handling Indecisive Customers
When customers waver over buying a piece of your jewelry, Dr. David Weiman's tips can help you understand where they're stuck in the decision making process, and how to guide them to a resolution.
September 22, 2006
More tips for a great show
Here are some useful show guidelines from Sandra Wilgenbush of Bush Critters:
Craft Show Tips
Craft show tips from jewelry artist Sandra Wilgenbush, including questions to ask before applying for a show, getting a good booth space, setting up your displays, and more.
September 21, 2006
Slow and steady wins the race
Here's an encouraging tip from Staci Adams of Creations by Staci:
Build Your Jewelry Business Slowly
Are you just starting your jewelry business? It pays to plan well, take your time, and do things right. Newbie entrepreneur Staci Adams shares her thoughts on building a jewelry business slowly.
September 20, 2006
Help friends and family understand that you work at home
Here's another excellent jewelry business article from Lenna Green of "How To Make Money From Beading and Jewelry Making":
Your Home Jewelry Making Business
When you start a home jewelry making business, many people won't understand that you're busy working and unavailable for other activities. Guest author Lenna Green offers tips for separating your personal life from your home business.
September 19, 2006
A jewelry artist's journey
Don't miss this inspirational new article by Shirley Gordon of Gemstone Gifts:
Follow Your Dreams: a jewelry artist's story
Enjoy jewelry artist Shirley Gordon's uplifting journey that has ultimately led to living the life she always dreamed of.
September 18, 2006
Another way to sell your jewelry online
Guest author Helena Liu of High Tea Victorian jewelry designs shares her helpful insights:
Choosing an Online Consignment Store for Your Jewelry
An online consignment store can be an idea sales channel for your jewelry. Helena Liu explains what you need to know in order to choose a reputable consignment store online.
September 16, 2006
Online video clips for your jewelry website
Have you noticed the recent boom in online video clips? All kinds of sites are beginning to feature video - usually to entertain, educate, or sell something to their audiences.
People love to watch video. Wherever there's a television or any other form of moving video image, people automatically watch it - even if the video is only a commercial.
So how can you use this popular online-video trend to your advantage in your jewelry business?
Here are a few idea starters:
- If you sell handmade jewelry, why not create a short video clip of your Fall 2006 collection and link to it on your website's home page?
- If your website provides jewelry making instructions or patterns, how about creating a free video tutorial on your site to teach a particular technique? Or you could create a series of short video tutorials and charge a reasonable fee for viewing them.
- If you sell handmade beads or finished jewelry, you could create a short video showing you actually creating one of your items. People who are considering buying something love to see how it was made.
- Create a video showing your customers how to clean and care for their jewelry.
The possibilities for video are endless, and there are lots of resources on the Web to help you get started.
So what makes a successful video? It should interesting and useful to your viewers, and brief enough not to slow down their computers.
Also, if you're a funny person, you might just make a humorous video clip that gets passed around the Web like wildfire - and your site could receive an enormous wave of traffic as a result!
September 14, 2006
Pinpoint jewelry trends as they happen
You don't need to have your own jewelry website to benefit from doing some keyword research. Online keyword research can help you stay on top of trends by showing you the exact jewelry items or features people are actually searching for.
Let's see what trends we can spot in some of the top jewelry-related keyword searches on the Web this month. Here are a few of the top results that popped up for these searches on four different keywords:
Jewelry:
body jewelry, titanium jewelry, costume jewelry, custom jewelry, Indian jewelry, turquoise jewelry, bridal jewelry, celtic jewelry, fashion jewelry, gold jewelry, jewelry gift.
Necklace:
gold necklace, silver necklace, pearl necklace, glow necklace, bead necklace, heart necklace, mothers necklace, turquoise necklace, cross necklace, beaded necklace.
Bracelet:
charm bracelet, awareness bracelet, name bracelet, gold bracelet, medical id bracelet, tennis bracelet, friendship bracelet, turquoise bracelet, magnetic bracelet, mothers bracelet.
Earrings:
pearl earrings, gold earrings, clip earrings, hoop earrings, gemstone earrings, chandelier earrings, stud earrings, natural pearl earrings, big hoop earrings, turquoise earrings.
Can you spot some trends we've just uncovered? Keywords I see repeated include: gold, turquoise, hoop earrings, and pearls. And in the bracelets category, many searches are for bracelets that have some sort of message or meaning.
You can do some quick, fun and free jewelry keyword research of your own at http://inventory.overture.com.
September 12, 2006
Customer psychology and selling jewelry
Returning guest author Pamela Vale of Creative Potential is back with some helpful things she's learned:
Eight Useful Lessons in Retailing Jewelry
Retailing jewelry involves so much more than creating beautiful, wearable designs. Pamela Vale shares valuable lessons in customer psychology, and how small changes can result in more jewelry sales.
September 9, 2006
New way to use Silica Gel packs
Allison Dow of Estate Beads shares this handy "reduce, reuse, recycle" hint:
You know those little white paper packets that come in the bottom of all types of boxes, usually labeled "Gel - don't eat"? They are used to absorb moisture in packaging.
Save them! They are also very useful to keep and store with your jewelry and jewelry supplies. Put a few in with your sterling and plated items and you'll find they help reduce tarnishing!
September 7, 2006
Beading inspiration - how to keep up with all of the ideas!
Melinda Jernigan of MP Designs Jewelry has a great system for not losing track of her beading inspirations:
I have been creating and selling jewelry for almost two years. I have so many creative ideas and not enough time to make everything!
Most of my inspiration comes from digging through and sorting my beads. Many ideas just "pop" out while I sort, so I keep handy some extra-small zip bags (often the ones I have from my bead suppliers - a great way to recycle) and put in my inspiration beads to keep them together while I finish sorting. This way I can keep a to-do section on my work table and the beads stay together, ready to design.
So many nights I dream about beads - I know, pretty consumed :) - and then when I get up and am ready to bead, I can pull out my idea in a neat zip bag ready to go.
This system works great when traveling too. My husband does all of the driving on long trips or vacations, so I get my bead projects ready to go. It makes it so easy to finish some of my projects I have had to put aside.
I hope you love beading as much as I do!
Blessings, Melinda Jernigan.
September 2, 2006
It's in the details
Randi-Sue Deckard of Designing-Diva shares her insight:
Want to give your customers more? It's all in their perceived value of the item you're selling; it's all in the details.
The key is presentation! It doesn't have to cost a bundle, but it can make a piece seem more valuable to your potential customer base.
I have gotten extremely creative because I did not have extra funds when I initially started up. I've used a variety of props to display my designs. Tree branches, dried flowers, candles, vases (great for necklaces), etc. Often these interesting, creative displays are what have drawn people to my table - and once they get close, they see the DETAILS.
I use scrapbooking supplies to make one-of-a-kind jewelry tags. I always include a description of the piece, gemstone lore facts, price, and my contact information. I am always amazed at how many people comment on these tags that take hardly any time to make up.
I always have at least one or two items displayed in a gift box with fun colored tissue paper that I purchase from the local dollar store. I also handstamp little notecards and have my contact information on the back to be included with the giftbox. I put a small sign next to this display that states, "Free gift box and personal gift card with every purchase." The word FREE is amazingly powerful.
I have had great success with these little details, and I'm always thinking on how I can raise my customers' perceived value of my pieces.
September 1, 2006
Tip for showing your jewelry to a shop or gallery
Christy of Shouting Stones recommends:
When showing your jewelry to a store or gallery, group pieces by color and theme. It helps the owner decide how they can merchandise it if they can immediately see the clusters.
August 27, 2006
Who's your target market?
Creating jewelry for a specific group of people is an excellent strategy for developing a loyal customer base.
August 25, 2006
Rotating jewelry supply bin
Cindy Cherrington of CC Creations shares a nifty, space-saving solution for jewelry supply storage:
I found a double-sided storage bin unit (table top size) at a discount store. It's made of opaque clear plastic, about 4 rows tall, with wide drawers that are really tilt-out compartments. On the front of each drawer I put a label listing its contents.
But the best part is that I put this double-sided unit on a lazy susan, so that I can easily turn it to get to the contents on the other side. This is great for when you're a little short on space!
August 23, 2006
Bartering jewelry for things you can't afford
Melissa of Stones on String has a great tip for using your jewelry as currency:
One thing that benefits jewelry designers and business owners is to barter for services.
I have joined a few online forums and worked "trades" for not only goods but also services I desperately needed as a new business owner, that I simply could not afford with my very tight budget!
For example, I have traded jewelry from my line for services such as website banners and business card design. These services were provided by graphic designers who would normally charge a fee but were willing to work a trade instead. A perfect "win-win" situation!
August 22, 2006
August issue of Jewelry Business Success News is available!
Last night I sent out the August edition of Jewelry Business Success News to 8696 email subscribers.
This issue answers your questions about consigning jewelry to two shops on the same street, why an art show went bad, where Jack Sparrow shops for jewelry ;o) - and much more.
Don't miss out on the tons of new jewelry business tips and secrets coming up in the September issue! Subscribe now so you won't be left out.
August 20, 2006
Review of Lorri Ely's Home Jewelry Party Business guide
If you've visited Lorri Ely's Making Jewelry website, you know what fantastic information and tutorials she provides. Now she's written an ebook on jewelry party success; you can read my review below:
Start a Home Jewelry Party Business
Thinking about starting a home jewelry party business? Check out Lorri Ely's complete, step-by-step guide to profitable jewelry parties.
August 18, 2006
Fantastic jewelry hang tag idea
Here is an incredibly cool idea for professional looking jewelry hang tags and earring cards, from Pamela Vale of Creative Potential:
Make Jewelry Hang Tags from Business Cards
Pamela Vale shows you how to make professional-looking jewelry hang tags and earring cards from business cards. Includes photos and instructions for making your own elegant, custom jewelry tags.
August 15, 2006
What you should know about pearls
Enjoy this interesting article by Kari Anderson, whose wonderful Kari Pearls website is your ultimate guide to everything about pearls!
Pearls, Pearls, Pearls!
What do you know about pearls - akoya, freshwater, natural? Enjoy this fascinating collection of facts about all types of pearls, compiled by Kari Anderson.
August 13, 2006
Strategies for selling your jewelry in new ways
Eileen Bergen - whose Craft Business Guide section of her Artful Crafter website is loaded with great tips - shares these creative new ways to sell your work:
Craft Marketing - Reduce Your Competition When Selling Your Crafts
Try these innovative strategies for selling more of your work - simply by pinpointing needs and fulfilling them.
August 10, 2006
Too shy to sell jewelry?
Here's a new article I've written, in answer to a question by a reader named Remona:
Overcoming Shyness in Selling Your Jewelry
Do you dream of selling your jewelry, but need to overcome shyness first? Here's how I conquered my shyness and got my jewelry business going.
August 8, 2006
Applying for juried shows?
Here are some interesting gems of wisdom from guest author Jasmine Bonner of Razmataz Designs:
Success with Juried Shows
Juried shows can be an excellent venue for selling handcrafted jewelry. Jasmine Bonner shares her insights on booth fees, customers and vendors, her best tip for getting into a juried show, and more.
August 5, 2006
A jewelry designer shows her work to New York fashion and accessory buyers
You'll enjoy this detailed account by Marcy Einhorn of Marcy Einhorn Designs:
Breakin' into the Fashion Industry
Intrepid jewelry designer Marcy Einhorn recounts her experience with showing her portfolio to fashion industry buyers at an Henri Bendel "open-see" in New York.
August 1, 2006
Cleaning liquid silver
Allison Dow from the online vintage bead shop Finally, MWI operates under more than one name (AP9*Businessmax is just one of the many company names they use) so if you see an unusual reccuring charge on your card, it is worth your time to investigate it. New issue of Jewelry Business Success News is up! This week issue #40 of Jewelry Business Success News went out to 8438 email subscribers. In this issue you'll find tips for designing jewelry when precious metal prices are high; a site where you can check up-to-the-minute metal prices; answers to readers' questions on scanning jewelry and making a catalog of one-of-a-kind jewelry; further strategies for pricing your jewelry - and much more. Don't miss out on the tons of new jewelry business tips and secrets coming up in the next issue! Subscribe now so you won't be left out. My jewelry pricing formula Readers often ask me about my own jewelry pricing system, so here it is: Jewelry Pricing Formula The puzzle of jewelry pricing Do you wonder what prices to put on your jewelry? Returning guest author Lynne Richardson of Bon Ton Beads shares a piece of the puzzle: Jewelry Pricing: The Time Factor Outwitting a credit card scam If your jewelry business accepts orders online, you're a perfect target for the ever-growing varieties of fraudulent orders. The good news is that you can protect yourself with vigilence. Read how jewelry artist Susan Midlarsky of Aspiring Arts stopped a clever scam artist in his tracks: Credit Card Scam Foiled by a Jewelry Artist Finding the right shows for your jewelry Guest author Ellen Leonard of Prophecy Girl Designs returns with tips on deciding which events are best for your jewelry: Art Fair Selection Showing your jewelry to shop/galley owners Christy of Shouting Stones (cool name, by the way!) shares this great tip: When showing your jewelry to a store or gallery, group pieces by color and theme. It helps the owner decide how they can merchandise it if they can immediately see the clusters. Don't delay - access to "My Modular Jewelry Display" ends tonight My ebook "Ultimate Guide to Your Profitable Jewelry Booth" has had a far more successful first week than I ever imagined it would. My sincere thanks to all who have been downloading and reading it. Here's more of what readers are saying: Today is the last day the additional special report will be available for free when you purchase "Ultimate Guide to Your Profitable Jewelry Booth". After midnight U.S. Pacific Time on July 12, this additional 7-page special report - which details all the elements of the successful jewelry display system I use, and why it works - will no longer accompany the main ebook. Don't delay. You'll find the main e-book and the special report at: http://www.jewelry-books.com/jewelry-booth.html A jewelry artist's blog brings traffic to her jewelry site Arriel of Ari Designs shares this great tip for your jewelry website success: Blogging for jewelry designers is a definite plus. My website is new and I found attaching my 360 Yahoo Blog is attracting more readers. I am actually beginning to think it's working the other way around; meaning, people are seeing my blog first and then going to my website. You can add your "homepage", or website, to the bottom of the 360 Blog. I am also able to photostream my designs on the blog, as well as other photos of personal and business interest. It's a good way to combine it all and I think makes it more personal also. Who knows what it might lead to, but for right now I'm just having fun with it. Note from Rena: This is an excellent example of how you can use the power of blogging tools to enhance your jewelry business. If you're interested in getting into jewelry blogging, you'll find more success tips in this article: Jewelry Business Blogging Success Tips. Ultimate Guide to Your Profitable Jewelry Booth It's here - and it's selling like hotcakes. My first e-book hit the Web today, and I'm excited that it's selling at about double the rate I expected! This 176-page e-book is loaded with hundreds of things you can do to make a tremendous difference in your success and income at shows, fairs, and festivals. I promised my readers a special deal - and here it is: To celebrate the publication of my first e-book, I've written an additional 7-page special report detailing all the elements of the successful jewelry display system I use, and why it works. You can download this additional report for free when you purchase "Ultimate Guide to Your Profitable Jewelry Booth" before July 12. After July 12, the additional special report will no longer be available - so don't delay. You'll find the main e-book and the special report at: http://www.jewelry-books.com/jewelry-booth.html Here are some of the things readers have been telling me about it today: My sincere thanks to all of you who are enjoying the ebook and bonus special report, and took the time to send in your very kind feedback! Latest issue of Jewelry Business Success News is available! This week issue #38 of Jewelry Business Success News went out to 8313 email subscribers. It includes an article on pricing your jewelry to sell profitably, a jewelry home party tip, a neat jewelry findings site, and much more. I've got loads of new jewelry business tips and topics coming in the next issue - subscribe now so you won't be left out. Beads, beads everywhere - and I can't find a one! Szarka from Turquoise Magpie sent in a great, easy bead organizing tip: I discovered a great way to organize my beads and have them where I can see them. I purchased a bag of metal shower curtain hooks from the local hardware store and I hung strands of beads on them. I place all the similar colored strands on one hook. All the blues together. All the yellows together. Then I nailed some finishing nails into the side of my work bench and I hung them all there. I also have a book shelf in front of my bench and I did the same. Now when I am making a piece of jewelry I can see what colors and shapes I have while I am in the design stages. I cut the strand open, take off the number of beads I need, and tie it up again or use a crimp bead to close it up so I can hang it right back onto the hook. No more digging through bead boxes. Well I still have those for beads that are not strung so I labelled those clearly with what is inside. My jewelry making is much happier now! I've been hard at work finishing up my ebook, "Ultimate Guide to Your Profitable Jewelry Booth". That's why you haven't heard much from me lately! I'm just now finalizing the book. Much of the information in it has never been published anywhere else before. And I've held no secrets back - this ebook is your complete step-by-step success guide to selling your jewelry at shows, fairs, and festivals. It's been reviewed by seven experts, and it will be available right after the Fourth of July weekend. Reviewer Jill Sharp of Blue Piranha Jewelry says, "This is THE reference book for every jewelry designer who has ever set up, or is considering setting up, a booth at a retail event. Rena covers everything: show prep, display, jurying, pricing, marketing, and so much more. I’ve been doing shows for several years, and found several tips in this book that will make my shows even easier. It’s like having a great business partner by your side!" Lorri Ely of Making Jewelry says, "As an experienced jewelry designer myself, I was amazed at all the great new ideas I found in this book — showing that there’s always room to learn new things! I’ll be implementing some of her ideas at my next show. This book is a must have if you plan to sell jewelry at shows - it is jam packed with useful information that will increase your sales, help in selecting the right shows (and avoiding the wrong ones) and much more. What a great resource - I wish I'd had a book like this when I was first getting started." Look for my announcement about the publication of this ebook on July 5! Final lesson in jewelry valuation course If you've been following the installments of the nine-part jewelry valuation course by David Foard of Online Jewelry Appraisal Center, here is the final lesson: Where Is All the Value in Jewelry? Excellent idea for a free gift Sandi Kuckenbecker of The Jewelry Gallerie shares her excellent method for giving customers a useful "freebie" that surely helps build her business. Sandi writes: In addition to Jennifer Chiostri's suggestion on May 23 about providing extra customer service, I would like to pass along another idea. I purchased Brilliant polishing cloths (12" x 7.5") for less than $2 each, and cut them into 8 segments. They fit nicely into the 2" x 3" ziplock bagettes many of us use to store beads and other jewelry supplies. Along with the mini-polishing cloth I include a cut-down business card with the following information: The Jewelry Gallerie www.thejewelrygallerie.com and a small "gift with purchase" graphic. Total cost to me is about $0.30. Hopefully customers will hold on to the cloth in its bag and probably keep my card handy with both my business name and website (coming soon). Website hosting recommendations for your jewelry business site Here are my updated tips: Website Hosting Recommendations for Your Jewelry Business How to build your website's traffic by building your link popularity I've just updated another article in my series on building your successful jewelry website: Link Popularity Tips for registering your jewelry business website domain name I'm working on updating my series of articles on building your successful jewelry website. Here is the first article in this series I've updated: Domain Name Registration Do you need to organize your jewelry supplies? Returning guest author Kathy Reading of Catju Designs offers some tips to help you get started: Organize Me, Please! Custom jewelry design niche idea Nearly everyone who loves earrings has at least one lone earring sitting in her jewelry box, whose mate has been somehow lost. Unfortunately, it's usually impossible to obtain a matching replacement for the lost earring, so the remaining earring sits, unwearable, in your jewelry box. Here's a great way to make a leftover dangle earring wearable, and offer a custom jewelry service that makes your customers very happy: Just remove the earwire and you can often turn the dangle into a great necklace component that's really fun to design around! Many times I've made necklaces for people, using their lone earring as a pendant or focal bead. Last night I made two of these necklaces for a customer. One was made with a long silver dangle earring inlaid with abalone, which I used as a pendant on a strand of onyx, abalone, and amethyst beads. I love the way it turned out. The other was a tiny silver, marcasite, and crystal dangle, which is now the pendant on a dainty choker of mini freshwater pearls highlighted with a few crystal beads. People absolutely love being able to wear a beloved lone earring again, and this is a wonderful "jewelry recycling" service to offer. Profitable jewelry deliveries If you deliver local jewelry orders in person, you may have an opportunity to sell additional jewelry during the delivery. A customer who has just ordered or bought some of your jewelry is definitely predisposed to purchase more of it, and selling extra pieces to her can be almost too easy! Also, sometimes other people are present when you make the delivery - especially if you're delivering it to your customer's workplace. It's a good idea to bring a selection of additional jewelry in with you, because nearly always the other people present will say, "Oh, that's beautiful - I'd love to see more of your jewelry." Or your customer will enjoy looking at the new stuff as you complete the transaction. Sometimes you'll wind up having a profitable mini jewelry party on the spot. By being prepared with a selection of extra jewelry, you can often ring up enough additional sales to put a big smile on your face! Party swap If you do home jewelry parties and know someone who does some other type of home party (Mary Kay, Pampered Chef, Stampin' Up, etc.), try hosting parties for each other. I have a friend who's a Mary Kay lady, and a few years ago she and I hosted very successful parties for each other's products. I rounded up about a dozen friends who attended her Mary Kay party at my house, and she invited a similar number of people to attend my jewelry party at her house. We both experienced higher than normal sales. I think it may have been because the party guests felt so comfortable with us - we were perceived as another friend at the party instead of as an outside "saleslady", which sometimes happens. Jewelry website building tip Here's a tip from Laura James of Laura James Jewelry: After receiving quotes from $2500 to $5000 to build my website, I took matters into my own hands and did some research to find another way to build a fantastic site for a more reasonable amount. I found Citymaker.com - an online web building service that gives you the choice of doing it yourself for under $20 or paying them to build it for you (around $250). I chose to build it myself, and five minutes later my professional-grade website was underway. If you don't have the time to dedicate to building it yourself (which they actually make quite easy but it can be time consuming if you are a perfectionist or have a particular look in mind) I highly recommend allowing them to do it for you. All in all, I have been more than pleased with the results, fast customer service on their part, and nominal fee for a site that rivals those that cost ten times as much! Charm Factory to Donate 5000 Pink Ribbon Charms Angie from Charm Factory sent in this announcement: ALBUQUERQUE, NM - Charm Factory, a company that specializes in sterling silver charms, beads and awareness ribbons made in the USA, is offering to donate 5000 of its new pink ribbons to non-profit organizations and fundraisers working to find a cure for cancer or supporting those touched by cancer. The new charms are silver filled and very light and flat. A beautiful touch on bracelets and other creations, they are also the perfect size to place inside fundraising letters as a freemium. (A "freemium" is a promotional giveaway.) Each year, Charm Factory helps defray costs for a number of jewelry makers and beaders who donate their time and energy to worthy causes. "We are giving away 5000 of the new pink ribbon charms in an effort to do our part to help find a cure and support those touched by cancer," said Charm Factory manager Angie Beauchamp. "We hope that a variety of non-profit groups will be able to use these ribbons as a fundraiser to benefit their organizations and the important work they do in our communities." Organizations, their representatives, and individual fundraisers who are interested in receiving free ribbons may submit a request by visiting www.charmfactory.com and clicking on the "Free Pink Ribbons" link. The deadline for requests is August 1, 2006. A committee of Charm Factory employees will review submissions and distribute the ribbons to deserving recipients. No phone calls please. Recommending books to your jewelry students Nancy Kamp of Very Shiny Objects sent in this tip for jewelry workshops: Along with my custom jewelry business, I teach jewelry making classes as part of my position as a Luxe Jewels consultant. I always take a copy of my favorite bead book to show the students. I tell them there's more information about it and other books on my website. This not only reminds the class to visit my site, but has also resulted in more than a few bead book orders since my site is affiliated with both Amazon and Barnes & Noble. Extra customer service Jennifer Chiostri of The Birds and the Beads recommends this additional special step in your jewelry packaging: Take the time to show you customers you care. I include a jewelry care sheet with each piece purchased. Customers love that personal touch! Quick and cheap necklace display A reader named Susan sent in this jewelry display tip: I bought some 8" x 10" plexiglass photo frames and made slipcovers for them with black felt, to turn them into necklace holders. I folded the felt in half over the top of the frame to measure both sides evenly. Then I sewed up the sides, turned it inside out, and slipped it over the frame. They are quick and easy to make, and look professionally done, and you can use any fabric. Bakelite precautions A huge thanks to R.E. Rourke, for sending in this cautionary tip regarding Bakelite: A word to the wise about testing Bakelite's authenticity: Bakelite was not only made of thermoplastics and carbolic acid compounds; for awhile even asbestos fibers were used in the manufacture of bakelite substitutes / competitors. So if you want to remake, repair, etc bakelite and you drill, dremel, or otherwise sand and abrade it, use a mask ... not a cheap paper mask but at least a N95 OSHA rated one (not the kind with filter cartridges, however ideal they may be, just an N-95 is suitable). Wipe down and dispose of all rags, cleaning implements, etc. that come into contact with the stuff during cleanup. So don't use your 3M rewashable microfiber cloth for this job - a paper towe, or old t-shirt will do. If you have asthma, asthmatic kids, or pets, don't remake the Bakelite and risk a potential attack - it's simply not worth it. Finally, don't submerge the bakelite piece in Oxyclean, or any anhydrous hydrogen peroxide based cleaner, though the product does wonders for cleaning, hairbrushes, tiles, mildew, fabric stains that are set in, etc. Bakelite reacts negatively with the peroxide and releases, or can release noxious gases that aren't good for man nor beast. And if it's a utensil made of Bakelite, or one of its clones, the oxy___ may damage the metal as well. Happy metalsmithing, jewelrymaking, or whatever it is you do to release your creative energies. Free jewelry component management software Rachel of Crystal Inspirations sent in this tip: There is a free jewelry component management software program called Art Organizer from Art Affair Software that helps you to keep track of your component inventory and costs. It has some basic reporting abilities and vendor tracking also. I've already started using this program and have found it to be very good and very easy to use! They also have a 30 free trial for another program called Art Affair which will also automatically calculate your component costs and your time for your finished pieces, will give you a suggested sale price, track consignments, and gives you a space where you can record instructions for making the piece, including photos, for classes, articles, etc. It also has an Event module to track sales and expenses for a show so you can get a better idea of how profitable a show was for you. Of course it has more features too, but those are the ones I would find most useful. I have not tried this one yet, but I plan on purchasing it in the near future. The $139 price tag seems very reasonable to me...especially considering the time it will save me. You can get more information and download the programs from www.artaffairsoftware.com. New issue of Jewelry Business Success News available I've just sent out Issue #37 of my Jewelry Business Success News newsletter. This issue went out to 7,979 email subscribers. It includes some sneak preview tips from my upcoming ebook, including the unveiling of the subject and title of the book. Be sure to subscribe so you don't miss any upcoming issues! I've got lots of never-before-published tips and jewelry business success tidbits coming up. An update from Melanie Solis Remember Melanie Solis, whose "Hurricane Katrina Success Story" was featured in the January issue of Jewelry Business Success News? She's just sent me an update I'd like to share with you: Hi there Rena, Remember a few months ago when I entered the "Self-Made in America" contest sponsored by Inc Magazine & The History Channel? Well, I did not win first place, but I did receive Honorable Mention with a spot in their top 10 Self-Made American Entrepreneurs slideshow (my picture is on the top row, far right) and they also featured my "Hurricane Katrina Success Story" with a link to my website. I want to say thank you to you and your readers for all you did to try to help me win! Thank You & have a blessed day! Episode 8 of the Jewelry Valuation Course Here's the next-to-last installment of the mini-course by David Foard F.G.A.A. of Online Jewelry Appraisal Center: Specific Features in Your Jewelry Get a fresh perspective Try this solution from guest author Pamela Vale of Creative Potential, the next time you sit down to make jewelry and nothing turns out right: Struggling to Make Jewelry? Sleep on It! Idea for a jewelry making party Guest author Lorri Ely of Making Jewelry came up with this neat idea for a custom jewelry party: A While-You-Wait Jewelry Making Party Have you been wondering about selling your jewelry on Etsy.com? Guest author Shirley Graves of JewlBox and the Etsy shop JewlBoxStore sent in a wonderful review of Etsy, the relatively new online storefront for handcrafted items. Shirley's review includes some of her own success tips for setting up an Etsy shop. Review of Etsy.com Start up your online jewelry business inexpensively New guest author Ruth Ellen Kostic of The Crystal Cloister shares her lean, mean tips for getting your jewelry business going online: Running Your Online Jewelry Business Frugally A fantastic jewelry trunk show tip Elizabeth Marucci of Sterling Ideas Jewelry sent in this fantastic idea: A Jewelry Trunk Show Idea Get your jewelry patterns, tutorials, and articles published in the Bead Bugle One of the biggest online beading ezines, The Bead Bugle, has put out this call for contributions:
July 25, 2006
July 23, 2006
A jewelry pricing formula can help you determine how much to charge for your creations. Here's one system for pricing jewelry for maximum profitability.
July 20, 2006
Jewelry pricing is a challenge for most artists. One of the trickiest elements in determining a price for your work is placing a value on the time you spend creating a piece. Lynne Richardson offers helpful insights into your jewelry-making time and its monetary value.
July 15, 2006
Don't become a credit card scam victim. If a jewelry order feels fishy or sounds too good to be true - be very careful. Susan Midlarsky shares how she investigated an international order that didn't seem quite right, and discovered that it was indeed fraudulent.
July 14, 2006
How do you decide which art fair to apply to? Ellen Leonard shows you how to find events that are compatible with your jewelry, set your schedule of shows, and assess your competition for the most profitable results.
July 13, 2006
July 12, 2006
July 10, 2006
July 5, 2006
June 30, 2006
June 29, 2006
June 26, 2006
June 25, 2006
In this final lesson, learn the importance of the 4 C's in all gemstones, why antique and older cuts are actually downgrades, and formulas used to evaluate weight. Part 9 of David Foard's mini-course, "How to Value Your Jewelry at Home or Work".
June 21, 2006
Polishing Cloth
June 17, 2006
Good website hosting is the backbone of a successful jewelry website. Here are the basics of jewelry business website requirements, and how to choose the best webhost for your jewelry business.
June 16, 2006
Link popularity is vital for getting traffic to your jewelry website. Here's the in-depth info you need about building and checking your site's incoming links, plus important pitfalls to avoid.
June 15, 2006
Domain name registration tips for your jewelry business website, including suggestions for coming up with a domain name that will help bring traffic to your website.
June 14, 2006
Deciding how to organize a growing collection of beads and jewelry supplies is an ongoing challenge! Jewelry artist Kathy Reading shares her storage and organizing solutions, including how to get started on getting organized.
June 11, 2006
June 9, 2006
June 7, 2006
June 4, 2006
June 1, 2006
May 24, 2006
May 23, 2006
May 22, 2006
May 21, 2006
May 20, 2006
May 18, 2006
May 17, 2006
Melanie Solis,
Mel's Designs & Beads.
May 16, 2006
Learn which special features can influence price; extra information for your valuation's description; and other items which increase or decrease the final figure. Part 8 of David Foard's mini-course, "How to Value Your Jewelry at Home or Work".
May 15, 2006
When you sit down to make jewelry and nothing happens - stop and take a break. Guest author Pamela Vale recounts how "sleeping on it" changed her perspective.
May 11, 2006
Here's a jewelry making party idea where you create custom jewelry on the spot for the party guests, using beads they choose from your collection. Guest author Lorri Ely details how to make this type of beading party a success.
May 8, 2006
Etsy is a new type of online store for handmade items. Read jewelry artist Shirley Graves' review of Etsy.com, based on her experience with setting up her own Etsy store - plus her tips for success on Etsy.
May 6, 2006
Your online jewelry business can be up and running quite cheaply, if you learn some new skills and do a bit of research to find products and services that help you cut your costs. Guest author Ruth Ellen Kostic shares her top five tips for running your online jewelry business frugally.
May 4, 2006
A jewelry trunk show that travels to various businesses, offering convenient shopping for employees, can be a wonderful way to sell your jewelry. Guest author Elizabeth Marucci shares how she came up with this neat idea, and how she makes it profitable.
May 2, 2006
The editors are waiting for your submission! Contact info@beadbugle.com.
April 30, 2006
The April issue of "Jewelry Business Success News" is available!
This week I published issue #36 of Jewelry Business Success News. It includes a special newsflash, seven major jewelry market trends, and lots more. Be sure to subscribe so you don't miss any upcoming issues!
April 27, 2006
Co-workers can be awesome jewelry customers!
Selling Jewelry at Work
Many jewelry artists find that there's a great market for selling their jewelry at work - and that co-workers can be some of your best customers. Here are some tips plus two great success stories about selling jewelry in the workplace. My co-authors on this article are Norma Hislop of The Nice Agency and Diane Rico of Rico Silver.
April 25, 2006
Part 7 of the Jewelry Valuation Course
If you've been enjoying this mini-course by David Foard F.G.A.A. of Online Jewelry Appraisal Center, here's the latest installment:
Settings and Finishing in Jewelry
Learn how to identify different types of settings, why the size of the settings affects price, and what fees are charged by the setter. Part 7 of David Foard's mini-course, "How to Value Your Jewelry at Home or Work".
April 23, 2006
Promoting your home jewelry business
Here's the latest article from one of our most popular guest authors, Cheryl Coccaro of "Easy Internet Selling" and the creator of My Perfect Ear:
Hobby or Home Based Business?
Should you make a home based business out of your jewelry making hobby? Guest author Cheryl Coccaro discusses ways to promote your jewelry business once you make the decision to elevate it from hobby status.
April 22, 2006
Hobby or business?
From returning guest author Lenna Green of "How To Make Money From Beading and Jewelry Making":
Should You Start a Jewelry Making Business?
Ready to turn your hobby into a jewelry making business? Guest author Lenna Green suggests a few things to consider before taking the plunge into a jewelry business.
April 20, 2006
A tip for custom tools
Roxanne from Roxanne Beebe Designs sent in this excellent tip:
I am a wax carver. I prefer the hard purple Kerr wax, available in a variety of shapes and sizes, including ring blanks, bracelet blanks, and different thicknesses of blocks.
After over 30 years of experience, I've noticed something. If you love to carve, and just can't find the carving tool you're REALLY looking for, have one made for you by a machinist. You can make a prototype in wax, and have them make it for you in hardened steel. I have a custom made, basic carving tool which I've been using since 1977. It was actually a thoughtful and intelligent gift, and it's my main tool.
And don't forget to keep your steel tools clean and dry, protected from humidity.
With the right tools, you can do anything.
April 18, 2006
Find out about nearby shows and events
Readers often ask me how they can find shows for selling their jewelry. You can receive email notification about upcoming shows and events in your area by signing up for Event Lister's free listings. I've been receiving their list for quite awhile, and it's always full of a variety of festivals, shows, and concerts nearby - many of which I would never have heard of otherwise. I've found it to be a very useful resource.
April 14, 2006
Just for fun - try this internet scavenger hunt!
A fellow webmistress has put together a fun experience for you. Try the internet scavenger hunt and see how you do!
April 12, 2006
What makes a good jewelry picture?
Sample Jewelry Pictures - What Worked and What Didn't (and Why)
Sample jewelry pictures from my own inventory. Let's look at these jewelry photos critically and consider what makes them good or bad.
April 10, 2006
A jewelry designer's choice of materials
Choosing jewelry supplies is probably one of the most exciting things about being a jewelry artist. Here guest author Lynne Richardson of Bon Ton Beads offers her thoughts on glass vs. gemstone beads:
The Right Bead - A Matter of Choice for Jewelry Designers
Jewelry designers face a fantastic and overwhelming choice of materials for our creations. Should you specialize in gemstone beads, glass beads, or ...? Guest author Lynne Richardson discusses how different designer jewelry markets affect your choice of materials.
April 8, 2006
Right hand ring market continues to boom
Since the launch of the "Right Hand Ring Campaign" in 2003, this accessory has become a multi-million-dollar industry on its own.
Usually worn on the ring finger of the right hand of an unmarried, unengaged woman, this jewelry item is typically purchased by the woman for herself. Women are choosing right hand rings of all styles, with or without gems.
If you design rings, you may want to research this rapidly growing market more thoroughly.
April 6, 2006
How to create professional auction listings that attract bids
Cheryl Coccaro of Gypsy Woman Caravan, "Easy Internet Selling", My Perfect Ear earring display and My Jewelry to Go shares more of her outstanding tips for eBay success:
Selling on eBay - Secrets of Successful Auctions
Selling on eBay is easy with these success secrets of the top auction sellers. eBay guru Cheryl Coccaro explains how to put together a professional auction listing that attracts bids.
April 5, 2006
A new online bachelor's degree program in Jewelry Business Management
Beginning in September 2006, the Gemological Institute of America (GIA) will offer an online Bachelor of Business Administration (BBA) degree that covers the principles of managing a jewelry business.
The coursework consists of 40 classes designed to "help students master fundamental business principles and practices while gaining an in-depth understanding of business issues specific to the jewelry industry."
Students will learn entrepreneurial, marketing, retail management, and other business skills as they apply to the jewelry industry, as well as build business and marketing plans.
GIA's education vice president Brook Ellis says, "Our BBA program provides a well-rounded approach that gives graduates the knowledge and skills needded to manage a jewelry business profitably and efficiently."
Applicants must have already earned an associate's degree or equivalent from an accredited college, university, or institute.
For more information, visit the GIA's Jewelry Business Management Program page, or telephone 800-421-7250, ext. 4001 (from the United States and Canada), or 760-603-4001 (outside the United States and Canada).
April 4, 2006
What you need to know about jewelry business fraud prevention
Guest author Alexis Garrett of Alexis Drake Jewelry was recently a victim of a fraudulent jewelry order. Here is what she discovered about fraud prevention and protection for your jewelry business:
Fraud Prevention
Fraud prevention requires constant vigilence for jewelers. There is very little fraud protection for you if you are a victim of fraudulent jewelry orders, so here is what you need to be aware of.
April 1, 2006
January-February 2006 blog entries now available in the blog archives
Now that April is upon us, I've moved all blog entries from January and February to their own permanent archive page:
Jewelry Business Blog January-February 2006.
March 30, 2006
New issue of Jewelry Business Success Newsletter is available!
Yesterday Issue #35 of Jewelry Business Success News went out to 7577 email subscribers. This month's issue includes "Set Up Your Jewelry Booth for Success - Part 1: Before the Show"; a jewelry business moment of the month; a great jewelry display & fixtures website to visit; and MUCH more!
Subscribe now so you don't miss any of the upcoming issues. I have lots of great new articles and tips coming up!
March 28, 2006
Excellent jewelry photography tutorial
Guest author Jack Shafer of J&M Jewelry Designs sent in these easy-to-follow success tips for getting great jewelry pictures:
How to Photograph Jewelry
Learn to photograph jewelry with excellent results, thanks to this easy and very clear tutorial by guest author Jack Shafer.
March 27, 2006
Neat portable jewelry party idea
New guest author Louise Longworth of Craft Selling Parties shares a wonderful way to offer your customers the opportunity to host a jewelry party away from home:
Jewelry Party in a Basket
Here's a jewelry party idea for your customers who can't host one at home. Guest author Louise Longworth shares great tips for an easy, portable jewelry party.
March 26, 2006
New lesson in Jewelry Valuation series
Guest author David Foard F.G.A.A. of Online Jewelry Appraisal Center is back with the next lesson in his fascinating jewelry valuation course:
The Manufacture of Jewelry
Learn the different types of jewelry manufacture, the time it takes to make something, the costs charged, and how that effects a Valuation Appraisal. Part 6 of David Foard's mini-course, "How to Value Your Jewelry at Home or Work".
March 25, 2006
A great new jewelry business success story!
Grab a cup of coffee or tea and settle in for a treat. I recently interviewed jewelry artist Susan Mosquera of My Forever Child, about her unique jewelry niche and her rapid rise to success. My heartfelt thanks to Susan for her time and effort in sharing her story with us:
Susan Mosquera of My Forever Child - a Jewelry Business Success Story
Susan Mosquera shares the inspiring story of how she finally found her calling and passion after the greatest loss of all - her child. Find out how her journey of recovery led to the creation of her line of personalized child loss jewelry for other bereaved parents.
March 24, 2006
Jewelry photography quick reference
Leslie of Leslie Anne Jewelry shares her solution for getting good jewelry photos - a workable system developed by a lot of trial and error on her part:
I have spent many hours experimenting in this department and have definitely made some huge improvements through lots of research and trial and error. I hope that my hours will help save the sanity of others with similar issues.
The most important thing I did was to buy a photo box. This is a white, nylon box I picked up on e-bay for about $50. This alone made huge improvements in my photos.
Lighting, as you may imagine, is very important. I use two 5000k daylight bulbs and place one on each side of the box. (I got my bulbs at a light bulb store which I didn't even know I had in my town until I looked up "lighting" in the phonebook).
From the front I place an LED for sparkle (I actually use my headlamp for this, but I know there are more technical sparkle lights you can buy). It's very important to look into the camera when positioning the sparkle light so you can get the best shine with less glare.
Then I manually set my camera somewhere between 1 and 2 EV (exposure value). This will brighten up your shots and make the white background look more white and less grey.
Lastly, putting your camera on "spot" mode will help to give it that really focused look with a blurry background.
Remember, don't set all of your settings and then put the camera back on auto. I lost a day's work that way.
Quick reference:
- Photo box
- 5000K daylight bulbs
- Sparkler light
- EV between 1 & 2
- Spot mode
March 22, 2006
Tip for earring cards
Stacy of Staliza Jewelry shares her discovery for making your own earring cards:
Craft stores sell cardstock bookmarks that are perfect for earring display cards! Fold one in half and mark the holes in one for a template.
Use your template to punch holes through several bookmarks at a time with a clean, sharp instrument like a needle.
When you fold them in half, they're the perfect size to fit into 2" x 3" earring boxes or plastic zip-close bags.
To display these cards, I used a tall wrought iron CD tower rack. It has a small footprint on your display table and a lot of height! Two cards fit across per side. I closed my cards with double-sided tape or velcro. People lifted the cards to see the price and information on the back. They didn't blow off in the wind and they made a nice, tall display for the table!
March 20, 2006
Decide where you want your jewelry business to go - and how you'll get there
Mona Vert and her sister Donya have several years of experience in the jewelry industry, and currently operate Vert Jewelry in New York. Here are some jewelry business success tips from Mona:
Hello entrepreneurs,
I came across this great site while browsing the web for industry related needs. Surprise! What a fantastic resource for those who are interested in this business but need advice, direction, knowledge, or just to develop relationships.
Business should be fun, just as we all want our lives to be. The one piece of advice, as a jewelry business owner and someone who has been in the fine jewelry business for my entire career, is to be totally honest with yourself about what your goal is.
If you want to make jewelry because you find it fun to collect and learn about gemstones and jewelry making techniques that you can do at home, then develop a collection, make it into an excuse to have gal pals over for a party, and make some money while you're at it.
Don't worry about becoming the next David Yurman if fun with some additional income is what you want.
And if your goal IS to become the next David Yurman, then buckle down and do research about how he got to where he did. And don't waste time on eBay... make direct relationships with manufacturers in Los Angeles or New York where they will consign you the kind of jewelry you want to work with.
Or buy some Chinese freshwater pearls online and some cute clasps, and sell them to friends or leave them on consignment in a local store. You'll be making a small income soon enough, and then build on that.
Now that you have some capital, look for goldsmiths who can execute your designs if you have them, or start a small boutique in your town where you can take jewelry on consignment from those relationships you've built. Or just keep giving stores jewelry on consignment and soon enough you can demand they buy it, if it's selling for them.
Whatever your goal is, just make sure it's defined and then make a business plan. It could be as simple as what I just suggested of many routes. So good luck!!!
And come visit VertJewelry.com, where my sister and I in New York are having lots of fun, based on a solid business plan!
Best to all, Mona Vert
March 17, 2006
Inexpensive and easy earring display
Jewelry artist Ron McLay sent in this cool tip:
Use a divider from a freezer to hang your earring cards - six to seven rows on a metal stand that is sturdy. The stand is normally available from used appliance stores, for a very reasonable price.
March 16, 2006
Stand out from the crowd
New guest author Nersel zur Muehlen of Nersel and Irene sent in this helpful article on getting noticed by your potential customers:
How to Distinguish Yourself from Other Jewelers
Try these ways of making your jewelry business stand apart from other jewelers, recommended by guest author Nersel zur Muehlen.
March 15, 2006
Spring cleaning tips for your jewelry business
Kathy from Laurel Lane Studios sent in this fantastic tip for clearing out the cobwebs (literally!):
Are you feeling the rush of spring fever?
Having spent much of the winter developing new jewelry lines and building inventory for upcoming spring and summer shows, I'’m ready to step out of my studio and begin selling.
But before I do, it’'s time for some much-needed “workspace spring cleaning.”
Okay, so you'’re not thrilled with the idea of spending an afternoon cleaning and organizing your workspace. But consider the benefits. You can:
- Rediscover supplies that you forgot you had.
- Spend more time creating and less time searching for tools and supplies.
- Be ready for impromptu sales opportunities.
- Feel less stressed when you walk into your workspace.
- Have a clear idea of what supplies you need to reorder.
Consider spring cleaning an integral part of your jewelry business. If you don't take time to organize and clean your workspace you risk lowering your productivity, losing clients due to misplaced contact information, and perhaps worst of all, diminishing the flow of creative juices.
Now, get to work! You'’ll be glad you did.
March 13, 2006
Easy way to show your jewelry on the Web
Here's a tip from Miss Peridot of Miss Peridot's Encyclopedia of Jewelry (I love her site name, by the way!):
One of the better ways to showcase your creations on the Web for free is Flickr. Flickr also lets other jewelry enthusiasts, like myself, comment on the pieces and easily blog about them.
March 12, 2006
Jewelry home party display idea
Here's a neat tip from jewelry artist Anne Masini:
My mom gave me a tree she uses to hang Easter eggs on as a decoration. I took several trees, hole-punched my earring cards in the center of the top (with an extra-small hole punch so they are secure on the branch), and hung them on the tree. The earring tree is adorable and keeps them off the table, and the jewelry hangs and sparkles beautifully.
I also hang rings on the trees. You can decorate them on the bottom with a ribbon, hang matching confetti, etc. They will have these trees in the stores now, because the Easter items are out already.
March 9, 2006
Turn your jewelry customers into repeat buyers
I'm pleased to bring you the newest article by returning guest author Rachael Loving of Loving Jewelry:
Customer Care
Your jewelry business customer care methods can turn single-purchase customers into repeat-purchase clients. Guest author Rachael Loving shares ideas for providing a level of customer service that brings your jewelry shoppers back for more.
March 8, 2006
Making jewelry displays more efficient
I'm working on making my jewelry displays and booth setup more compact and efficient. I've written previously about my lean, mean jewelry display system - but over time I've gradually let a few bulky or time-consuming elements slip back into my setup again.
At my last show I realized I wanted to streamline things again. I had too many odds and ends to tote from my car to my booth space, and my setup and takedown took far more time and effort than I wanted to spend on them.
And the way I've drifted into storing it all at home has started to become a nuisance. Time to get it all back into shape! :o)
So currently I'm working out my new jewelry display and storage system that's even leaner, easier, and more efficient than my first one - and still sells lots of jewelry.
I'll be writing about it soon!
March 6, 2006
Make your jewelry tools just right for the job
Here's a tool tip from Roi Livni of E-Jewel of Livni Design:
When one of your tools doesn't fit your task, why not customize it? You can polish, cut to fit, retrofit, mark, etc. to create just what you need for the job. This way you'll end up with many tools - but your process of manufacture will be much easier and faster.
March 4, 2006
Easy way to convert measurements to metric for your international customers
Pamela of Love Beads Unlimited sent in this excellent tip:
I am surprised at how many jewelry websites that want to appeal to an international audience forget to include metric measurements. While bead sizes are given in mm, the lengths of necklaces, bracelets and earrings are usually only provided in inches.
This makes it harder for international buyers (i.e., the majority of internet users) to visualize item dimensions, and introduces potential errors in calculating correct sizes.
The solution is very simple: Download the freeware program "Convert" from JoshMadison.Net. This nifty utility lets you turn inches into centimeters, pounds into kilograms, and much more.
March 2, 2006
A cheap and easy necklace bust pattern
Our newest guest author, Bea Graansma, generously shares her fantastic tutorial for creating your own great looking necklace display:
Make a Necklace Display
Here's a necklace display you can make easily and inexpensively yourself. It's a professional-looking necklace bust for displaying or photographing your jewelry.
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