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Tips for Increasing Sales for Your Jewelry Business


© by Rena Klingenberg; all rights reserved

Increasing sales is an ongoing goal for jewelry artists.

But sometimes we get so busy with creating beautiful jewelry, maintaining our websites, getting ready for shows, ordering supplies, keeping up with paperwork, etc. that we don't come up with new ways to make more sales and grow our businesses.

Here are some ideas for increasing sales:


Tips for
Closing a Jewelry Sale

Five Steps for Handling Indecisive Customers
When customers waver over buying a piece of your jewelry, Dr. David Weiman's tips can help you understand where they're stuck in the decision making process, and how to guide them to a resolution.

Educating Customers
Tips for educating customers to help them understand that they're purchasing a piece of art made from high-quality materials. By Helena Zappolino-Feser.

The Mysterious Chemistry of Jewelry Sales
Making jewelry sales can require a delicate balance of conditions. Join guest author Jeffrey Miller on a quest for the perfect jewelry sale.


Offer Payment Options

How to Start Accepting Credit Cards
What you need to know to get started accepting credit cards, which is the number-one thing you can do toward increasing sales and earnings for your jewelry business.

Tips for Selling Gift Certificates for Your Jewelry
How to increase your sales by offering jewelry gift certificates. Tips for an easy record keeping system for the gift certificates you sell.

Increase Jewelry Sales with Layaway
When Valerie Gillis increased the quality and prices of her jewelry, her sales slumped. Find out what happened when she started offering a layaway payment plan for her jewelry.


increasing jewelry sales
Increase your jewelry sales by
wearing your jewelry everywhere you go


Selling Jewelry When
You're Just Starting Out

Success Tips for a Teenage Jewelry Artist
If you're a young jewelry artist, you have some great opportunities to sell your work and start your jewelry business. Here are ideas and success tips to get you started.

Tips for Selling Handcrafted Jewelry
For many jewelry artists, selling handcrafted jewelry is much harder than making it. Guest author Eva Polynice offers a few jewelry marketing tips for artists who are just starting out.

Jewelry Business Strategies for the New Year
Ideas and business strategies for making this your best jewelry year yet. Guest author Sophie Van Tiggelen shares eight ways you can jump start your jewelry business.


Jewelry Customers Tell Us
What They Want to Buy

Jewelry Customer Stories - Shopping in Person
Real customers share their experiences about shopping for handcrafted jewelry in person - including their tips on how we can sell them more jewelry via art shows, craft fairs, jewelry parties, trunk shows, galleries, shops, and other offline venues.

Jewelry Customer Stories - Shopping on the Internet
Real customers tell their stories about buying handcrafted jewelry online - including where they buy and why, and what we can do make our jewelry more enticing to them via the Internet.


Offer the Right Jewelry
for Your Customers

Making Jewelry Your Customers Want to Buy
The secrets of making jewelry your customers want to buy. How to research jewelry trends and jewelry market niches. Surveying your customers to find out what they want to buy.

The Key to Developing a Successful Online Jewelry Collection
Fashion jewelry veteran Mark Sanders shares one of the most important strategies involved in developing a successful jewelry collection.

Tips for Adding Body Jewelry to Your Line
Ideas for adding your own embellishments to body jewelry for some hot selling items! This is a strong market that not many jewelry artists serve.

CAD Jewelry Design - Building a Successful Fine Jewelry Business from Home
CAD jewelry design renders computerized jewelry images that look absolutely lifelike - even though the pieces may never physically exist. Learn how CAD design can enable you to reach a new market with your jewelry business.

Hot Jewelry Trends - Top 5 Ways to Follow Them
Working some hot new jewelry trends into your inventory can really boost your sales. Guest author Lauren Cooper gives her top five tips on following jewelry trends.

Jewelry Market Trends
Amber Nash shares tips on researching the jewelry market for what's hot, and incorporating current trends into your own unique designs.

Designing Unique Jewelry
Gloria Browne discusses the pros and cons of producing one-of-a-kind pieces, production pieces, and limited number editions.


Designing Jewelry
with a Fresh Outlook

Develop Your Own Jewelry Style
Having a unique jewelry style is one of the factors of a successful jewelry business. Should you specialize or diversify in your jewelry designs and materials?

How to Trigger Your Creative Inspiration
Creative inspiration isn't always there when you need it. Dvora Schleffer details six excellent ways to come up with new jewelry designs when you're out of ideas.

A Cure for Jewelry Designer's Block
Every jewelry designer experiences an occasional creativity block. Guest author Rickina Velte offers ideas for breaking out of the block and getting your creativity to flow again.

Jewelry Color Theory for Fashionistas
Learn to use primary, secondary, and complementary colors to create and accessorize a high-fashion look. Guest author Carrie Johnson takes us on a fascinating journey of color theory and how to use it.

The Right Jewelry for Your Face Shape
Use Lisa Nelson's simple guidelines to help your customers find the best jewelry for their face shape.

Finding Your Niche
Take the journey to finding your niche for your jewelry business, as Cindy Devine demonstrates ways to define your signature jewelry style.

Green and Chic Jewelry Design
Monica Macha's ideas for an Earth-friendly approach to creating beauty and style.


sentimental jewelry niche
Jewelry designed to hold a special photo
can sell well in the "sentimental jewelry" niche


Find Jewelry Niche Markets

Jewelry as Business Gifts - a Profitable Jewelry Niche with Repeat Sales
When a company needed sales rewards for its consultants, Lynn Kvigne's jewelry was the perfect solution. See how this arrangement results in repeat sales for Lynn.

Jewelry for Sentimental Occasions
People nearly always give gifts in celebration of life's milestones. And they want the gifts they give on these occasions to be extra-special, bearing sentimental significance. If you can supply lovely and meaningful jewelry gifts for these occasions, you should have no trouble developing a very prosperous jewelry niche business.

Ideas for Jewelry Niche Markets
Designing for jewelry niche markets can give you an edge over other jewelers. Christina Parker shares how one of her jewelry niches evolved.

Imaged Porcelain Cabochons - a Custom Jewelry Niche
After creating custom imaged porcelain cabochons for his granddaughters and their friends, Ernie Ziegler realized he had hit on a successful jewelry niche market.

Unsaturate Your Jewelry Market
Tips on finding a jewelry niche market, and how to sell directly to the people who would be most interested in the niche jewelry you create.

A Jewelry Niche Market Gets Shop Owners' Attention
By building her business in a jewelry niche market, Karen Palevich successfully markets her work through specialty shops and salons.

Prom Jewelry - a Very Profitable Market Niche
Tips for profiting from the very hot market niche of prom jewelry - and for working with teenage customers and their parents.

Jewelry for the Teen Market
Teenage jewelry is an important and lucrative market niche. A considerable amount of jewelry is bought by and for teenagers - both girls and boys.

Specializing in Just Earrings
Earrings are many people's favorite type of jewelry. In this newsletter article, I reveal the advantages, disadvantages, and success tips for a jewelry business that specializes in just earrings.

Benefits of Selecting Custom Artisan Jewelry for Your Wedding Day
Linda Fass explains why custom artisan jewelry is the crowning touch for a wedding. Good info to have handy if you serve the wedding jewelry niche.

Sellling Jewelry to Tourists
Travelers love to purchase local handcrafts for souvenirs and gifts. Here's how to create and market jewelry that tourists find irresistible.


Offer Your Customers
Something Different

Jewelry Grab Bags
Janet Davis has hit on an enormously successful way to sell her slower-moving jewelry pieces. Find out how she puts together her popular Jewelry Grab Bags - and how her customers respond to them.

Jewelry for Generations
Joanne Green shares what she and her granddaughters taught each other about jewelry business, when the girls came for a summer visit.

Strangled by Baby Bracelets - how NOT to give away free jewelry samples!
Offering free baby bracelets to attract visitors to her website worked a little too well for Kari Anderson. Find out what happened when she received 5,000 orders for her "freebie" in a single day!

Wear Your Good Karma Every Day
Lisa Lee shares how good karma is an integral part of her jewelry designs and her business.


Sell More Jewelry to Existing Customers

Options that Encourage Return Customers
Entice return customers with jewelry options that encourage them to come back for more. Janice Abarbanel tells how she developed a changeable jewelry line that keeps her customers returning.

Relationship Marketing Tips for Your Jewelry Business
How to use relationship marketing to grow your jewelry business quickly and effortlessly. What makes your customers remember you and return to you again and again.

How to Upsell Your Jewelry
Robert Mayer's tips for encouraging your customers to add a little something extra onto each sale.

Learn the Art of Making Add-on Sales
Tips for successful add-on selling to increase your overall profits.


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Copyright Notice

All content on this website:
Copyright © 2003-2009, Rena Klingenberg
(or guest author named in article byline),
and may not be reproduced without author's permission.
All rights reserved.


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