Tips for Increasing Sales for Your Jewelry
Business
© by Rena Klingenberg; all rights reserved
Increasing sales is an ongoing goal for jewelry artists.
But sometimes we get so busy with creating beautiful jewelry, maintaining our websites, getting
ready for shows, ordering supplies, keeping up with paperwork, etc. that we don't come up with new
ways to make more sales and grow our businesses.
Here are some ideas for increasing sales:
Tips for Closing a Jewelry Sale
Five Steps for
Handling Indecisive Customers When customers waver over buying a piece of your jewelry, Dr.
David Weiman's tips can help you understand where they're stuck in the decision making process, and
how to guide them to a resolution.
Educating
Customers Tips for educating customers to help them understand that they're purchasing a
piece of art made from high-quality materials. By Helena Zappolino-Feser.
The Mysterious
Chemistry of Jewelry Sales Making jewelry sales can require a delicate balance of
conditions. Join guest author Jeffrey Miller on a quest for the perfect jewelry sale.
Offer Payment Options
How to Start
Accepting Credit Cards What you need to know to get started accepting credit cards, which is
the number-one thing you can do toward increasing sales and earnings for your jewelry business.
Tips for Selling
Gift Certificates for Your Jewelry How to increase your sales by offering jewelry gift
certificates. Tips for an easy record keeping system for the gift certificates you sell.
Increase Jewelry Sales with
Layaway When Valerie Gillis increased the quality and prices of her jewelry, her sales
slumped. Find out what happened when she started offering a layaway payment plan for her jewelry.
 Increase your jewelry sales by wearing your jewelry everywhere you go
Selling Jewelry When You're Just Starting Out
Success Tips for a
Teenage Jewelry Artist If you're a young jewelry artist, you have some great opportunities
to sell your work and start your jewelry business. Here are ideas and success tips to get you
started.
Tips
for Selling Handcrafted Jewelry For many jewelry artists, selling handcrafted jewelry is
much harder than making it. Guest author Eva Polynice offers a few jewelry marketing tips for
artists who are just starting out.
Jewelry
Business Strategies for the New Year Ideas and business strategies for making this your best
jewelry year yet. Guest author Sophie Van Tiggelen shares eight ways you can jump start your
jewelry business.
Jewelry Customers Tell Us What They Want to Buy
Jewelry
Customer Stories - Shopping in Person Real customers share their experiences about shopping
for handcrafted jewelry in person - including their tips on how we can sell them more jewelry via
art shows, craft fairs, jewelry parties, trunk shows, galleries, shops, and other offline venues.
Jewelry Customer Stories - Shopping on the Internet
Real customers tell their stories about buying handcrafted jewelry online - including where they buy and why, and what we can do make our jewelry more enticing to them via the Internet.
Offer the Right Jewelry for Your Customers
Making Jewelry Your
Customers Want to Buy The secrets of making jewelry your customers want to buy. How to
research jewelry trends and jewelry market niches. Surveying your customers to find out what they
want to buy.
Develop a Jewelry Line from Customer Requests
A men's jewelry company began to develop a jewelry line with a unique twist for ladies when customers told them what they should be creating.
The Key to
Developing a Successful Online Jewelry Collection Fashion jewelry veteran Mark Sanders
shares one of the most important strategies involved in developing a successful jewelry collection.
Tips for
Adding Body Jewelry to Your Line Ideas for adding your own embellishments to body jewelry
for some hot selling items! This is a strong market that not many jewelry artists serve.
CAD Jewelry
Design - Building a Successful Fine Jewelry Business from Home CAD jewelry design renders
computerized jewelry images that look absolutely lifelike - even though the pieces may never
physically exist. Learn how CAD design can enable you to reach a new market with your jewelry
business.
Hot Jewelry
Trends - Top 5 Ways to Follow Them Working some hot new jewelry trends into your inventory
can really boost your sales. Guest author Lauren Cooper gives her top five tips on following
jewelry trends.
Jewelry Market
Trends Amber Nash shares tips on researching the jewelry market for what's hot, and
incorporating current trends into your own unique designs.
Designing Unique
Jewelry Gloria Browne discusses the pros and cons of producing one-of-a-kind pieces,
production pieces, and limited number editions.
Designing Jewelry with a Fresh Outlook
Develop Your Own Jewelry Style
Having a unique jewelry style is one of the factors of a successful jewelry business. Should you specialize or diversify in your jewelry designs and materials?
How to Trigger
Your Creative Inspiration Creative inspiration isn't always there when you need it. Dvora
Schleffer details six excellent ways to come up with new jewelry designs when you're out of ideas.
A Cure for Jewelry
Designer's Block Every jewelry designer experiences an occasional creativity block. Guest
author Rickina Velte offers ideas for breaking out of the block and getting your creativity to flow
again.
Jewelry Color
Theory for Fashionistas Learn to use primary, secondary, and complementary colors to create
and accessorize a high-fashion look. Guest author Carrie Johnson takes us on a fascinating journey
of color theory and how to use it.
The
Right Jewelry for Your Face Shape Use Lisa Nelson's simple guidelines to help your customers
find the best jewelry for their face shape.
Finding Your Niche
Take the journey to finding your niche for your jewelry business, as Cindy Devine demonstrates ways to define your signature jewelry style.
Green and Chic Jewelry Design
Monica Macha's ideas for an Earth-friendly approach to creating beauty and style.
 Jewelry designed to hold a special photo can sell well in the "sentimental jewelry" niche
Find Jewelry Niche Markets
Jewelry as Business Gifts - a Profitable Jewelry Niche with Repeat Sales
When a company needed sales rewards for its consultants, Lynn Kvigne's jewelry was the perfect solution. See how this arrangement results in repeat sales for Lynn.
Jewelry for Sentimental Occasions
People nearly always give gifts in celebration of life's milestones. And they want the gifts they give on these occasions to be extra-special, bearing sentimental significance. If you can supply lovely and meaningful jewelry gifts for these occasions, you should have no trouble developing a very prosperous jewelry niche business.
Ideas for Jewelry Niche Markets
Designing for jewelry niche markets can give you an edge over other jewelers. Christina Parker shares how one of her jewelry niches evolved.
Finding a Jewelry Niche Market with Recycled Materials
Find out how Virginia Vivier discovered a niche market for the gorgeous, environmentally-friendly jewelry she creates from empty bullet shells that were littering the Arizona desert.
Imaged
Porcelain Cabochons - a Custom Jewelry Niche After creating custom imaged porcelain
cabochons for his granddaughters and their friends, Ernie Ziegler realized he had hit on a
successful jewelry niche market.
Unsaturate Your Jewelry Market
Tips on finding a jewelry niche market, and how to sell directly to the people who would be most interested in the niche jewelry you create.
A Jewelry Niche Market Gets Shop Owners' Attention
By building her business in a jewelry niche market, Karen Palevich successfully markets her work through specialty shops and salons.
Prom Jewelry - a Very Profitable Market Niche
Tips for profiting from the very hot market niche of prom jewelry - and for working with teenage customers and their parents.
Jewelry for the Teen Market
Teenage jewelry is an important and lucrative market niche. A considerable amount of jewelry is bought by and for teenagers - both girls and boys.
Specializing in Just Earrings
Earrings are many people's favorite type of jewelry. In this newsletter article, I reveal the advantages, disadvantages, and success tips for a jewelry business that specializes in just earrings.
Benefits of Selecting Custom Artisan Jewelry for Your Wedding Day
Linda Fass explains why custom artisan jewelry is the crowning touch for a wedding. Good info to have handy if you serve the wedding jewelry niche.
Sellling Jewelry to Tourists
Travelers love to purchase local handcrafts for souvenirs and gifts. Here's how to create and market jewelry that tourists find irresistible.
Offer Your Customers Something Different
Jewelry Grab
Bags Janet Davis has hit on an enormously successful way to sell her slower-moving jewelry
pieces. Find out how she puts together her popular Jewelry Grab Bags - and how her customers respond
to them.
Jewelry for
Generations - Part 1 Joanne Green shares what she and her granddaughters taught each other about
jewelry business, when the girls came for a summer visit.
Jewelry for Generations - Part 2
JoAnne Green shares her lovely story of the continuing adventures of working together with her granddaughters to grow her jewelry business.
Creative Marketing Tool - Lapel Pins
How Paula Hisel's fun lapel pins became a creative marketing tool for her jewelry business.
Strangled by Baby
Bracelets - how NOT to give away free jewelry samples! Offering free baby bracelets to
attract visitors to her website worked a little too well for Kari Anderson. Find out what happened
when she received 5,000 orders for her "freebie" in a single day!
Wear Your Good Karma Every Day
Lisa Lee shares how good karma is an integral part of her jewelry designs and her business.
Sell More Jewelry to Existing Customers
Collecting Emails - Turn First-Time Customers into Long-Term Customers
Keeping customers updated on your jewelry events and specials is an important way to develop your customer base. Paige shares easy tips for collecting customer email addresses.
Options that Encourage Return Customers
Entice return customers with jewelry options that encourage them to come back for more. Janice Abarbanel tells how she developed a changeable jewelry line that keeps her customers returning.
Customer Appreciation Gift Idea
Dianne Culberton's customer appreciation gift idea is free for her jewelry customers, inexpensive for her - and results in delighted buyers plus repeat business.
Relationship
Marketing Tips for Your Jewelry Business
How to use relationship marketing to grow your jewelry business quickly and effortlessly. What makes your customers remember you and return to you again and again.
How to Upsell Your Jewelry
Robert Mayer's tips for encouraging your customers to add a little something extra onto each sale.
Learn the
Art of Making Add-on Sales
Tips for successful add-on selling to increase your overall
profits.
Return to top of Tips for Increasing
Sales for Your Jewelry Business.
Return to Home Jewelry Business
Success Tips home page.
Copyright Notice
All content on this website: Copyright © 2003-2009, Rena Klingenberg (or guest author named in article byline), and may not be reproduced without author's permission. All rights reserved.

|