by Mary
(Ontario, Canada)
The Sea will Tell
Hi everyone,
First off, this is an amazing and helpful site; I've come back many times for great advice, so I'd like to 'give back' if I may.
I make handstamped sterling silver jewelry in my Etsy shop, AgawaCanyon. As I waited for sales, which were slow in coming, I saw handstamped jewelry explode on the market. It was as if every day there were at least 5 new shops, everyone doing basically the same thing.
I was losing serious confidence in myself, and I finally decided to stop second-guessing my original instincts, which were to make my jewelry more 'high end' and unique.
I realized that I could easily fill a customer's order if she wanted a name stamped on a disc, but to stand out from all the competition I needed to 'stick to my roots' of nature-inspired and inspirational designs.
I've since sold all around the world, have really happy and repeat customers and am slowly getting more and more traffic.
If there's one piece of advice I would give, it is to stick to your own artistic style.
Pay attention to trends, yes, but don't worry about competing. Focus instead on perfecting and evolving as an artist and people will notice.
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