Help Customers Understand the Skill Involved in My Jewelry

by James T.
(Toronto)

Many people don't understand the level of skill involved in making my jewelry. As a consequence, it's hard for me to get the prices my jewelry is actually worth.

How can I help customers understand the skill level and intricate work involved in creating my jewelry?

Answer:

Demonstrate Your Jewelry Making Process

© by Rena Klingenberg; all rights reserved

It sounds like a visual demonstration is just what you need to educate your customers on the value of your creations.

You can do this in a couple of different ways:

* Actually make jewelry right there in front of people. (Not always possible, depending on the venue, your tools and materials, and whether you have an assistant to handle customers while you create.)

* Create a photo series showing one piece, going from the raw materials stage, through each major step in its creation, to shining finished piece of jewelry. Print this photo series on either a giveaway brochure / flyer, or a poster for your booth.

* Create a photo series as above, but show it as a digital slideshow on either a digital photo frame or laptop computer.

People's impression of the value of your jewelry will take a tremendous leap when they can actually visualize the wizardry involved in going from raw materials to gorgeous finished jewelry.

More info on demonstrating your jewelry-making process:

Sell More Jewelry by Educating Your Customers

Educating Customers About Your Art - This article is in the bottom half of my Newsletter #34; scroll down that issue page to find the article.

Electronic Picture Frame with Jewelry Photos.

Good luck!