Getting Publicity - Reach Out and Try New Things!

by Maryanne Murphy
(Biker Chic Jewelry)

Rugged Biker Chic necklace

Pink dragon vein agate silver angel wings jewelry set, designed for the CONGA biker run / cancer research benefit

Biker Chic long lariat necklace

Just six months ago Maryanne Murphy and her daughter Cat put together a new line of jewelry, and then set up their Biker Chic Jewelry Facebook page to promote it.

Soon after, Maryanne also set up a Payvment storefront to sell their jewelry directly from their Facebook page.

Now Maryanne and Cat have just been interviewed and featured as the first "Seller Spotlight" on the Payvment blog.

Here's what Maryanne did that led to that publicity opportunity:

The Payvment blog interview, Seller Spotlight: Biker Chic Jewelry, came about in a very interesting way.

As many people know I do "Tweet" and have a Facebook page for Biker Chic Jewelry and the store ... but I barely know how to use all this stuff and just keep learning as I "discover" new buttons to push.

I "discovered" the brite orange "promote" button on my Facebook shop listings, and pushed it one day to see what would happen.

It took that piece and published it to my Facebook page and then I turned around Tweeted it.

Well somewhere in cyberspace a person from Payvment saw my Tweet and direct messaged me. I didn't know that there was direct messaging in Twitter.

We had several nice back and forth conversations where I explained how much I LOVED the Payvment platform and what it did for me and Biker Chic.

He was taken with all that and asked me if I would like to do an interview for Payvment. Obviously I said yes:)

So far I haven't seen a direct result from the Spotlight feature ... but as I've seen happen several times before, things just happen out of the blue.

I never thought a Facebook page for Biker Chic Jewelry would lead to opening a store, to Tweeting and promoting the jewelry, to be featured in an article.

One thing I can tell you for sure, that nothing would have happened if I didn't reach out and try new things, even if I didn't (and still don't) know how they work.

Geez, I just found out the the Biker Chic page is a "fan page." Facebook keeps talking about "fan pages" and I didn't know what they were talking about.

But it didn't stop me from taking steps to promote my work.

I guess I'm lucky in that I will do things on the blind and not approach it with an "oh dear, what could happen?"

Instead, I say "I wonder what will happen?"

Maryanne Murphy
Biker Chic Jewelry
On the Rocks Gemstone Jewelry

Comments for
Getting Publicity - Reach Out and Try New Things!

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Getting Publicity
by: Rena

What a nice feature on the Payvment blog, Maryanne, and awesome that you're the FIRST shop they chose for their Seller Spotlight series.

In just two small steps - pushing the "Promote" button and then tweeting about the resulting FB page post - you started the ball rolling that led to this opportunity to be interviewed and featured on the Payvment blog.

Being brave / curious enough push mysterious buttons and test out new communication channels can lead to all sorts of good connections.

Thanks so much for sharing your experiments and successes with us! :)

How do I open a Payvment storefont?
by: Jute

Congratulations on your success!
I can't seem to figure out how to open a storefront on Payvment and would love to look at doing that. I do have a Facebook fan page for my jewelry, which I sell on another website now.
Thanks for any advice you can give!

My previous post
by: Jute

Please ignore my previous post. I found out how to work with Payvment!
Thanks for sharing your story!

Finding Payvment
by: Maryanne Murphy

Hi Jute-

So glad you found Payvment and are setting up a store. Would love to know how it worked out for you over the holidays!

Maryanne is awesome
by: Jeff_Payvment

It didn't take much to put that spotlight together! Maryanne's story is so fantastic, and she's so enthusiastic, it pretty much wrote itself. And the follow-up about trying new things is great in its own right.

Jute, glad to hear you got up and running! If you ever have any questions, don't hesitate to hit us up at support@payvment.com.

Have a great day, everyone.

Thanks!!!
by: Jute

Thanks Maryanne and Jeff! I still haven't decided to go for it, but it looks like a great opportunity.

Payvment Jeff
by: Rena

Thanks so much for stopping by to add to our discussion, Jeff! It was nice to hear from you and I'm thrilled that you interviewed our friend Maryanne.

Free & Fabulous
by: Maryanne Murphy

Hi Jute, Jeff & Rena!

Wow...Jeff is amazing, just like everyone on the Payvment team...I just saw his post here. Thanks for the kind words Jeff:)

Jute, maybe you can answer a perplexing question I have. "What hold's you back from taking advantage of the Facebook/Payvment store?"

Anyone else? What holds you back from using a free and fabulous opportunity?

I can't help but ask the question, since I am a curious person.

We all agree that jewelry is an over saturated market....I would LOVE to know the reasons why integrating a shop with ones FB page wouldn't be a great opportunity to develop your brand in a friendly way.

I have shops on Etsy & ArtFire....but they don't allow me to do what FB & my shop does.

I would just LOVE to know why people wouldn't take advantage of a FREE & FABULOUS opportunity.

In answer to your question, Maryanne....
by: Jute

My main reason for hesitating is that I currently have an exclusive agreement for my shop on Ruby Lane and would need to change that to non-exclusive to be able to add Payvment. I've done well on Ruby Lane but the cost is high. Right now, I'm weighing the pros and cons of making the change. I'll keep you posted!

The Answer to Why?
by: Maryanne Murphy

Jute-

Thanks so much for getting back to me...and everyone else...LOL

I understand...and didn't realize that Ruby Lane had an exclusive agreement to your items...and have now learned something valuable and new!

I'm glad that Ruby Lane is working for you, and that's what counts.....finding what works.

Payvment question
by: Rachel

I went to set up my payvment information and add product, but I am not sure how to have it show up on the page. Could you help or direct me to someone else who can? Thank you in advance.

For Rachel
by: Jeff_Payvment

Hi Rachel,

We'll be glad to help you out. Just shoot us an email with the problem you're having to support@payvment.com. That will go to one of my colleagues, who will walk you through whatever step is causing problems.

Have a great weekend everyone!

Jeff

Talk About Custmer Service!!!
by: Maryanne Murphy

Hey Rachael -

So glad you posted needing help with Payvment here! Jeff is AMAZING and my go to person....and he got to you before I could..LOL He just makes using Payvment an incredible personal experience.

Please keep us posted on your Payvment/Facebook venture.....ANYONE...if you are going to use this platform, I would LOVE to know how it's going for you.

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