It's a question I continue to ask myself on my exploration of this jewelry
design business.
A good place to start would be right in your own jewelry box.
What Jewelry Do You Wear?
What do you own?
Color-saturated bracelet by Cindy Devine
What jewelry do you find yourself always grabbing for, as a favorite piece that you
seem to wear often? Is it your signature piece?
What are you attracted to
when you're out shopping?
Find Ways to Be Innovative
Look for inspiration. In today's market being more creative and not just
average is the key.
Find a special niche; something that you may not have
seen anyone make before, or maybe it's not made in the "usual" way. Trying to
be different can make you stand out as a jewelry designer.
Then you must ask yourself: "Is it wearable?" Or, "is it more of a gallery
piece to be adorned by viewing and not wearing on the body?"
Do some research. You can look through various types of magazines. Try
beading, jewelry and art magazines. A trip to the local library or an art
museum can lend a hand in developing your style.
Develop a Unique
"Signature" Style
You may need to experiment with different styles until you find your creative
jewelry niche, find out what you like, and what you love to create.
Mixed-metal bracelet by Cindy Devine
For me, I've
identified what I would call my "signature" look. For instance, I mainly love
to work with wire and metals, twisting, weaving, and spiraling. I am drawn to
sterling silver and Hill Tribe silver. I like to make double or triple strand
bracelets and necklaces.
Find Your Style
to Find Your Customer
When you find your style, you will also identify your customer.
Do you create
trendy or inexpensive jewelry pieces? Is your style geared towards the
business woman of today? The casual jewelry wearer? The artsy customer
looking for something unique that just says, "it's so me?"
For me, I find that my style of designing is quickly evolving. Which I think
is a good thing, as trends in fashion come and go. Always learning new
techniques and keeping it fresh seems to be an important ingredient. For me at
least.
Author Cindy Devine of Devine Designs is a self-representing jewelry artist living in Tarpon Springs,
Florida. She currently enjoys working with wire and metals, beads and
gemstones. Her style can best be described as: eclectic, adventurous,
mysterious and vintage. Be sure to visit Cindy's Devine Designs blog.
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