Dawn's Designs

by Dawn Ferguson
(Southern Indiana)

My name is Dawn Ferguson and I reside in Indiana. I have twin toddlers (age 4 1/2) and a great husband (who has a fast-paced career as an engineer). I am a part-time stay-at-home Mom and a part-time jewelry designer -my two loves!

I have loved to design, create and craft since age 5. Art class was always my favorite and I always loved making holiday projects. By my teenage years, I had booths at various craft fairs for all kinds of items from wreaths to paintings to birdhouses.

After I had my twins in 2004, I started preserving my memories through scrapbooking and just fell in love with it. With twins, I did not have much time to start a business or participate in craft fairs so it became more hobby oriented for my spare time.

In 2006, my boys were a bit older and I decided to start my own business so I could still provide care for them from home. My intent was to make designs for myself and friends and family members (if they requested it or even liked it). Little by little, people noticed my designs and wanted to buy them!

My business has taken off more than I could ever imagine. I now participate in 2-3 craft fairs per year, hold an annual open house at my home and even have my designs in retail stores! My focus is on personalized gift items. My best seller is my customized photo pendant, followed by my family birthstone jewerly and my personalized name frames.

I spent months creating my own website and am pretty proud of the final result - Dawn's Designs. Now I get orders from people I have never even met.

But, with that said, I vow I will never mass produce items and each item will be made from my heart with the recipient in mind and no two items will ever be alike (unless requested such as bridal party jewelry).

I value each customer and my goal is to make a connection with them and provide a personalized product they will be proud to give as a gift that has great meaning - not just make a sale! I value the respect of my customers and many of them have turned into great friends!

This is one of the top reasons I have had so much success - true appreciation for my customers and personalized items created from my heart. I vow to answer every e-mail and every phone call in a timely manner and give my customers the respect they deserve. No matter if they spend $10 with me or $1,000, they will be given my respect and my true attention to their work of art that they help design.

I am so lucky to call this work! Designing and creating jewelry gives me a sense of pride and is also a great stress reliver from a busy life with twin pre-schoolers, family, friends, commitments and all the hectic things we all face!

Dawn Ferguson
Dawn's Designs

e-mail me: dawnsdesignsforyou@yahoo.com