Custom Car Magnet

a DIY marketing idea
for your jewelry business

© by April Williams; all rights reserved

As a small business owner, I'm always on the lookout for effective and inexpensive ways to advertise my jewelry business.

Several months ago, I was asked to help design a custom car magnet for a local non-profit. Within two days, we had the magnets ready to sell. In fact, they were so popular that the non-profit sold out in minutes.

I wondered why I couldn't use this same principle to advertise my jewelry business.

Grecian White Sea Glass Earrings
by April Williams

I did a little research and discovered that you can buy printable magnets for your inkjet printers. Ah-ha - a DIY solution!

I visited my local office supply store and purchased the printable magnet paper. Five sheets of printable magnet paper cost me less than $15.00.

Evening in the Desert
Biggs picture jasper pendant by April Williams

I went home and created a simple and quick design with my favorite graphics program. I quickly realized that I would be able to print two magnets per sheet if the design was 8" by 5" in size.

I printed off a sheet containing two magnets, and then I cut the design out. After that, I lacquered both magnets to provide weather protection.

April Williams' custom car magnet
for her Eluna Jewelry Designs

Currently both my husband and I have the magnets displayed on the rear of our cars. They're positioned so the driver behind us at a red light can view them and provide maximum advertising for my jewelry business!

Author April Williams is the owner of Eluna Jewelry Designs, widely known for an exquisite selection of gemstone pendants, sterling silver earrings, and reproduction sea glass jewelry. Using beading techniques, wire wrapping, and metalworking, as well as lapidary gemstone cutting, her jewelry designs are uniquely breathtaking. Be sure to catch April on her Eluna Jewelry Designs blog.

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