Creative Marketing Tool:
Lapel Pins

© by Paula Hisel; all rights reserved

I have a fairly new jewelry business (about 2 1/2 years old) and am always looking for ways to get my name out there.

I recently started making a new line of lapel pins out of small wood pieces I picked up at Hobby Lobby. The have fun sayings, pictures, logos, etc., so there is something for everyone.

Paula Hisel's lapel pins serve as a creative marketing tool
for her jewelry business, while helping fans support
their University of Kentucky team.

College sports season in Kentucky is in full swing, and everyone loves a creative way to show their support for the home team.

As my pins are fairly inexpensive to make, I started making University of Kentucky pins for football season. I'm not sure what the rules are about selling sports paraphernalia, so I started attaching the pins to my business cards and handing them out for free to potential customers.

I have given baskets of the pins to my friends and family to share with their coworkers and clients as they go about their daily routine.

Not only do people get a free way to support their team, but I am getting my name out there.

It's been fun to see the pins showing up on random people around town. And business has picked up on my website!

i heart simply beadiful - pins by paula hisel

Every Simply Beadiful order in the month of September
comes with a free scrabble-tile "I heart Simply Beadiful" pin.
Pins by Paula Hisel.

Author Paula Hisel of Simply Beadiful loves creating beautiful things - the more colorful and fun, the better! Making jewelry started out as a form of stress relief and turned into a great passion for her. Paula loves making custom jewelry orders!