I've got lots cool new things for you there - including
my videos, a unique tutorial, and Jewelry Business Insider interviews.
See you there!
- Rena Klingenberg
by Ky Feldkamp
(Ky Kampfeld Crystal Jewelry)
Crystal necklace - image edited to create white background
When it comes to presenting jewelry online, a background that's cluttered and personal can distract the online jewelry shopper from the beauty of the piece. Also, a lack luster background can lessen the perceived quality of the piece.
A clean and elegant approach is the solid white background, and with a few simple steps in Photoshop, it's a piece of cake.
The conundrum of photographing against a white background is that if your jewelry is properly exposed, and unless you have quite the advanced photography setup, your white piece of paper or fabric becomes gray.
If the background comes out white, then your jewelry will be horribly over exposed.
The solution is to take the photo of your jewelry so that the piece is properly exposed against a white backdrop, (which will look gray in the photo) and to then change the background to white in Photoshop.
When setting up your shot, it's best if you can suspend your jewelry at least a few inches in front of your background. This prevents the shadows that occur if your jewelry is laying against the background.
You can use a simple earring display or a thin clear fishing line to hang earrings on, which can be edited out later.











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