Crafting Jewelry That Sells

© by Alisa Johnson; all rights reserved

Jewelry brings out the best, and I must admit, the worst, in women and even in some men. We’re passionate about it, we agonize over it, we are envious when it’s on other people – jewelry is something every girl dreams of as soon as she becomes interested in clothes and looks.

Handcrafted jewelry pieces are even more special than the machine cut ones that are mass made because they come with their own appeal. They’re unique, and they reflect the artist’s true colors.

If you’re interested in making your own accessories, either for personal use or for business purposes, here’s what you need to know:

If you’re a newcomer to this business, you need to learn the tools of the trade, and for that, you need to take a class or a course that will show you the basics. It’s not enough to just have a creative streak. You also need to know the fundamentals of fashioning jewelry - and for this, a professional teacher or jewelry-making books are recommended.

Beauty does lie in the eyes of the beholder, but there are rules of symmetry that make some colors and shapes clash with each other. You need to know how to select stones, beads and trinkets that go well with each other – they should complement each other rather than one drowning out the other.

Keep your eyes open and watch for the latest fashions and designs. It can be helpful to stay contemporary and keep up with the changing times if you expect to make a success out of your business.

If you earn fame as a maker who’s renowned for a particular kind of jewelry, stick to your niche and cater to that particular market. It’s better to have a unique selling proposition than be a jack of all trades.

With the economy being what it is and global warming threatening to take over our world, we need to recycle, reduce and reuse if we want to save our planet. So do what you can to reduce the effect of pollution on the earth and use materials that are eco-friendly.

Author Alisa Johnson writes about best business schools. She welcomes your feedback at Alisa.Johnson1982 at gmail.com .

Return to top of Crafting Jewelry That Sells.

Learn more about Public Relations and Marketing for Your Jewelry Business.

Return to Home Jewelry Business Success Tips home page.