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CAD (computer-aided design) technology now enables you to hold a "virtual inventory" of fine jewelry designed by you - without having any pieces actually created until a customer orders them. The result is not only the ability to sell handmade jewelry at lower price points, but also to offer your own unique lines of fine jewelry. Whether it has yellow diamonds, pink sapphires, or tanzanite, all jewelry customers have an idea of what their dream piece looks like. I know of one designer in Florida we are working with who is creating her own line of jewelry by sending hand-drawn sketches to Paragon Lake, then having these transformed into 3D computer renders that she can add to her portfolio.
The jewelry is never actually made until someone orders it. It's amazing what CAD jewelry design technology can do. The images it renders actually look like real pictures of the final piece - even if the piece is never physically made. Selling fine jewelry also allows you to make more money - a retail store will charge customers anywhere from 2 to 4.5 times what the piece actually cost them. Another advantage of CAD jewelry design is that you can actually sketch a design, send it to a company like Paragon Lake which does both CAD and manufacturing, and have it rendered for your client as well as for your portfolio. Then in the future, you can have this design manufactured again with a few changes to customize it for a client who might want to add a few stones or change the metal. The changes can be done easily at no cost to you. The best part is if you have a website, a CAD jewelry design can be done in two days, and the render can be uploaded to your site as easily as any other photo for you to display your work. Visit your local jewelry stores and ask if they offer CAD renderings for clients who want custom jewelry. You will find that very few offer it, and even less actually do it in-house.
Post your designs on your jewelry website or blog and ask for your customers' opinions. If you receive positive feedback, start creating your own gallery and distinguish yourself from other jewelry designers in your area. Who knows - you might find your average sale goes from $150 to $1,500 this season. Author Cristina Acevedo of Paragon Lake says, "Paragon Lake is your source for custom jewelry design and creation. Our team of experienced jewelers understands the importance of quality, and our system allows you to create customized jewelry, such as unique engagement rings, quickly and efficiently. We take pride in clear communication and we are passionate about discussing jewelry design. Whether you have a design down on paper or an idea on your mind, Paragon Lake will help make your custom jewelry designs a reality." Return to top of CAD Jewelry Design. See more ways to Increase Sales for Your Jewelry Business. Return to Home Jewelry Business Success Tips home page. |
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