Jewelry Business Cards

. . . that Your Customers Will Keep

© by Rena Klingenberg; all rights reserved

Your jewelry business cards can be an excellent marketing tool. Make them high quality and memorable, always have them available, and be sure they accompany every sale.

My Jewelry Business Cards

I designed my own jewelry business cards around a scan of one of my pendants.

I edited the scan to make the photo look like a painting, and uploaded the photo to VistaPrint, the online printing service.

Then I just added my text around the photo right there on VistaPrint, and ordered the cards. It was easy, inexpensive, and totally custom!

Front:

Back:

I recommend letting a photo of your jewelry command the card's layout and design, and fitting your contact information artistically around it.

And you may want to consider printing useful info on the back (such as the jewelry care information on the back of mine), to give people another reason to hang onto your jewelry business cards.

Top Tip:
Include a Photo of Your Jewelry

If you don't include a photo on the front, your customer will likely come across your card a month or a year later and say, "What kind of jewelry did this person make? Oh well, I don't remember, so I'll just toss out their card."

(I do that with other people's cards, if I don't remember exactly why I have them and there's no picture of their products!)

But a good photo of your jewelry right there as the focal point of your business card makes people remember not only what kind of jewelry you make, but also how much they like your work.

Because artistry is such a visual product, jewelry business cards without a photo of your work are really not a very effective marketing piece.

Their job is to be a mini-billboard for your art and your business - and a reminder to your customers of exactly why they have your card!

See Tips for Photographing Jewelry for help with getting good, clear, professional looking photos of your jewelry.

Get High Quality
Jewelry Business Cards Inexpensively

For the highest quality and best value, I recommend designing your own cards and having them professionally printed by an online business card printing service.

You can easily upload your text and art files into their business card design screen and place your order.

These printing services have become very competitive, and often have special sales, so you can really get a great deal on very high quality cards this way.

For a good deal on high quality jewelry business cards, I use and recommend VistaPrint.

Depending on what you order, you can get a good supply full-color business cards for a lower price than your local printer. VistaPrint has a simple upload interface for you to enter your own photo and text, and they have free shipping in the U.S.

The main advantage of having your cards professionally printed is that their high quality will speak volumes about the caliber of your jewelry business - for probably less money per card than printing them at home on your inkjet printer.

The paper quality will be heavy and sturdy, and the print quality will be top-notch - your ink won't smudge like ink-jet print does.

Printing Your Own
Jewelry Business Cards

There is one advantage of printing your own cards at home, though - you can change the text and design as often as you want without any extra cost.

And if you do decide to print your cards from your computer instead, be sure to use the heaviest cardstock that will go through your printer or copy machine.

The perforated business card stock you can get in office supply stores is made of thinner, flimsier paper, and doesn't project the same quality as professionally printed cards.

But don't choose the print-your-own option thinking to save money.

I was surprised to discover that home-printed, perforated jewelry business cards actually cost me 4 cents more per card than having them professionally printed in multiple colors on heavy, glossy cardstock - and shipped to my house!

So if you're printing your cards at home intending to save money on printing, you should compare the difference between the per-card cost of your perforated business card stationary plus inkjet ink / laser toner, versus the per-card cost of professionally printed cards from an online service.

Good Business Card
Design Tips

Elements to consider including on your jewelry business cards:

• Your name


• Your business name


• Phone number


• Website URL


• Your e-mail address (which they can probably also get from your website)


• A short (10 words or less) catchy slogan or statement about your jewelry


• Address only if you have a P.O. box (for security reasons, it's wise not to give out the physical location where your jewelry is kept!)


• Enticing photo of your jewelry.

Be sure to lay out all this information in a neat, easily accessible design and readable fonts that fit the character of your jewelry business.

If the amount of information you want to include makes your business cards cluttered and overcrowded, consider printing some of the information on the back of the cards. Most professional printers will print on the reverse side for only a penny or two more.

Good luck in your creation of beautiful, professional business cards! :o)