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Jewelry Blogging Tips for Success
What a blog is, why you might want one, and how to make a successful one
© by Rena Klingenberg; all rights reserved
Here's a collection of blogging tips for your jewelry website. I'm also including the definition of the funny word "blog" and reasons why you might want one: Definition of BlogThe word "blog" is short for "web log", or online journal. It can be anything from a publicly read personal diary, to a means for businesses to post their news and developments. This type of online journal is typically a collection of short entries, and is updated daily - or at least a few times per week. Some "bloggers" (people who write and maintain these web logs) use special blog software or hosting that's designed for easy daily entries and also allows readers to post their own comments. Other bloggers create a web log on an ordinary page of their main website. That's how I do my Jewelry Business Blog. Still others use a dedicated portion of their main site's home page for blogging. Whichever method is used, blogs are normally organized as a series of short, dated entries with the most recent entries at the top. Other than that, there's really no standard format or expectation of what a blog is. Why Start a Blog for Your Jewelry Business?Many businesses are incorporating some form of a blog into their websites. Because they're regularly updated with new entries, web logs bring search engines back to the site often to pick up and index new content. In addition, the constantly updated entries can bring visitors back to the site, unlike a static website where new content is rarely added, giving customers no reason to return. Also, by their nature, blogs tend to contain keywords that are related to the business, and when people search for these keywords on Google or other search engines, these blog entries are likely to turn up in the search results, and bring customers to the business' site. If you have an online jewelry business, you might want to consider adding a blog to your website, or starting a blog through one of the blog hosts. Adding regular updates about your jewelry and your business can really boost your site's traffic and therefore sales - if you use this communication tool the right way. I started my blog here as a way of adding lots of short jewelry business tips to this website - all the helpful hints I wanted to share that weren't really full articles. It quickly turned into one of the most popular pages here, so I began to also use it as a place to post new article links, news, corrections, and anything else I'd like my readers to know. You might also want to use a blog as an artist's journal of your jewelry creations. Jewelry Business Blogging TipsBlogging can be a really neat professional communication and marketing tool, keeping customers updated and in touch with the artist's jewelry business. You can put your customers' feedback and testimonials in blog entries, or let them add their own if your blog allows readers to post their own comments. They might also post suggestions for styles or pieces they'd like to see you offer. Have fun writing and designing your jewelry blog! I think you'll find blogging to be quite addictive - I certainly have. :o) Return to top of Jewelry Blogging Tips for Success. Return to Jewelry Business Website Tips for Success. Return to Home Jewelry Business Success Tips home page.

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