A Violet for Remembrance - Helping the Cause

by Sarah Barnes
(Wellesley Massachusetts)

Hi Everyone,

I have been a long time reader of your newsletter Rena and a home based jewelry designer for 6 years, but this is my first time submitting a story or article. I must say, that I have gained a great deal of knowledge, support and inspiration from reading this newsletter over the years.

Matter of fact, my success story was inspired by a suggestion regarding jewelry donations and charity contacts for fundraising that was suggested to your readers in one of your past newsletters.

This particular jewelry tip hit very close to home for me.

You see, my mother (who I was very close to) passed away from Alzheimer's disease three years ago. Her death had a profound effect on my life.

As a result I became very dedicated to do whatever I could to help individuals suffering from this horrible disease, their families and friends who care for and support them.

I vowed to try and help make a difference and do my part to help the cause. I just was not sure in what way I could become involved until I read your idea.

So, off I went. I designed an affordable, tasteful, yet simple sterling silver bracelet with a purple crystal charm in memory and in honor of my mother.

From there, Violets for Spring was born.

I then placed a photo and description of the piece on to my website as a fundraiser to help raise money for research and support programs for Alzheimer's disease.

I contacted my local Alzheimer's Association chapter, explained my ongoing idea and told them I would donate a portion of my sales to their chapter.

They were so thrilled that they offered to place a photo of my bracelet on their website and suggested that we link our websites as well.

In addition, I contacted my local town paper who did a story about my bracelets. And as a result of the story several local Alzheimer's Centers invited me to sell the bracelets at their facilities.

A year and a half later it is still going strong. These bracelets have sold all over the country. I have even added several pieces to the line and plan on designing additional pieces.

What makes me even happier is that I am helping others, while at the same time a large portion of the sales have been donated to Alzheimer's research.

I can't tell you how many positive letters and emails I have received from those that have purchased pieces from the line, thanking me for helping the cause and making a difference in peoples lives.

Presently, I am now in the process of working on ways to expand on this idea and get the word out to others. I recently have contacted local TV stations who are very receptive to help with this project.

However, my hope is to reach out nationally. But, I am not quite sure how to proceed.

Their national office would be willing to help, however they want me to commit to a large dollar amount in sales. The problem is, is that my business is too small to make that commitment.

If anyone has any suggestions I would greatly appreciate your ideas.

Rena, I cannot thank you enough for your newsletter.

This project has helped me to heal my heart while at the same time (Most Importantly) to give back and help others, one bracelet at a time.

You are the Best,

Sarah Barnes
SarahDipiti