1. Sell More Jewelry at Shows,
   Fairs, and Festivals this Year

2. New Jewelry Business Tips and Techniques:
   - 3 insightful new jewelry business articles
   - 2 new jewelry display / packaging ideas
   - 2 new jewelry artist stories

3. Sell More One-of-a-Kind Jewelry

4. Share Your Article, Project, Tip, or Photo -
   and Get a Valuable Link to Your Website

5. Your Profitable Jewelry Business:
   Not What I Intended, But Hey - I Made a Sale!

6. Neat Jewelry-Related Website:
   Grainne Morton Contemporary Jewellery

7. How to Sell More Jewelry Online

Got jewelry shows this year?

Sell more of your jewelry with the secrets you'll learn in my book, Ultimate Guide to Your Profitable Jewelry Booth.

Don't wait to discover hundreds of things you can do to sell your jewelry like crazy at shows, fairs, and festivals. Invest in this 176-page, step-by-step resource before your next show:

1. Homemade Jewelry Cleaner
   This homemade jewelry cleaner recipe is a big hit with Debbie Sosa's customers. Try the recipe for yourself - and see how Debbie uses it to remind customers of her business every time they use it.




2. Crafting Jewelry That Sells
   Alisa Johnson's five tips for crafting jewelry designs that sell well.




3. What Makes a Jewelry Website Good?
   Find out what a jewelry website needs in order to be found by customers, and to be interesting enough to make sales - by Christine Gierer.




4. Journey to Find My Unicorn
   Arbie Goodfellow's fascinating story of her journey to making jeweled embellishment the focus of her new career.




5. Jewelry Business is My Therapy
   Divya's inspiring story of leaving an unhappy corporate job to follow her creative muse - and becoming a self-made woman along the way.




6. Handmade Picture Frame Earring Display
   Don't miss Melanie Heard's stunning earring display solution, created with help from her handy hubby.




7. Draped Necklace Display
   With an artistic touch, Pauline Salvucci drapes a long imperial jasper necklace for a simple, powerful dispay contrasting hard stone with flowing cloth.

Sell your jewelry to customers who are VERY willing to buy your unique handcrafted pieces - again and again. This is the main way I sell my own jewelry now.

You'll find everything you need to get started selling your own jewelry this way, in my book Secrets of a Handcrafted Jewelry Shopping Service.

Invest in this 115-page, easy-to-read guide now, and make this your best jewelry selling year ever:

Share your own jewelry business article, tip, project, or advice - and build traffic to your website at the same time. You can also include any photos you have that illustrate your contribution.

When I publish your contribution, you'll receive a free permanent link to your website from my site - and your content will be read by thousands of people in the jewelry industry. My guest authors report a significant flow of traffic coming from their links on my sites!

At an art show where I was selling my jewelry several years ago, a pleasant teenage boy stopped by my booth. He spent a lot of time examining my wire-and-gemstone pendants, and finally bought one of them.

The pendant he chose was a smoky-purple charoite stone in a sterling silver wire-wrap setting, priced at $48. I had recently created it with the thought that it would probably wind up being owned by a lady who would wear it on a choker-length chain.

I figured the young man at my booth was buying this pendant for his girlfriend or possibly for his mother, so I reached for one of my gift boxes to package it up for him.

But he said, "No, that's okay, I don't need a box - I'm going to use it right away."

Mystified, I handed the pendant to him - and watched as he attached it to his keyring by sliding the pendant's bail around the large split-ring that held his keys.

It dawned on me that from his perspective, he'd just bought a cool keychain dangle!

So in the process of discovering that one person's pendant is another person's keychain ornament, I realized that we jewelry artists never know exactly how our jewelry will be worn (or used).

Not long after that, I was chatting with a jewelry artist friend who mentioned that at his last show, he'd sold one of his ladies' necklaces to a man. And was surprised when that man promptly put on the feminine necklace right away to wear it himself.

My jewelry artist friend added, "So I've stopped displaying my jewelry as being for women or for men - heck, I don't care who wears it, just as long as they buy it!"

I had a similar experience when I had a new roof put on my last house, and the roofing contractor actually bought the necklace I was wearing that day. My necklace was a rugged turquoise, wood, and leather design (but was still a ladies' necklace in my opinion!) – and the roofer bought it for himself! He actually handed me a wad of cash, put the necklace on right away, then climbed up the ladder and started working on the roof!

In other cases, I've had female customers who bought my "men's" jewelry for themselves.

You just never know how your jewelry will wind up being worn or used - it may not be in the way you expect!

So, like my jewelry artist friend I mentioned above, you may not necessarily want to categorize your pieces into "ladies'" and "men's" groupings. Your jewelry may sell better in one "everybody" grouping!

And as for pendants - well, for all we know they may end up as ceiling fan-pulls, Christmas tree ornaments, or doorknockers! :o)

The important thing is that someone bought the piece because they loved it.

Today's neat site is Grainne Morton's contemporary jewelry.

Grainne artistically combines odds and ends like vintage buttons, pressed flowers, seashells, printed graphics, enamelwork, and metalwork. Every piece she creates is unique, and you can't help studying it closely to examine the various elements in it. Her work kind of reminds me of the "I Spy" picture books.

I love mixed media items, and to me Grainne's work is enchanting without being overdone.

No matter how you sell your jewelry online, you have to do your own marketing if you want to make sales.

Using the step-by-step strategies you'll learn in my book, Social Networking: Sell Your Jewelry Online the New Way, you can easily develop your own online customer base, without competition from other jewelry artists.

Invest in this 192-page, step-by-step resource now:

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This newsletter highlights some of the latest jewelry business tips and techniques from my websites:

Home Jewelry Business Success Tips

Jewelry Display Ideas

Jewelry Business Blog

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