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Jewelry Business Success News brings you the latest information, ideas, and resources for your own home jewelry business.
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Thanks for joining me today, and enjoy this issue!
- Rena Klingenberg
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In this Issue of
Jewelry Business Success News:
- Sell More Jewelry at Shows,
Fairs, and Festivals this Year
- New Jewelry Business Tips and Techniques:
- 5 insightful new jewelry business articles
- 2 new jewelry display / packaging ideas
- 1 new jewelry business "roadblock" being discussed
- Sell More One-of-a-Kind Jewelry
- Share Your Article, Project, Tip, or Photo -
and Get a Valuable Link to Your Website
- Your Profitable Jewelry Business:
What Are Her Customers Really Buying?
- Neat Jewelry-Related Website:
Heavy Magic
- How to Sell More Jewelry Online
Get Ready to Sell More Jewelry at Shows, Fairs, and Festivals this Year
Got jewelry shows this year?
Sell more of your jewelry with the secrets you'll learn in my book, Ultimate Guide to Your Profitable Jewelry Booth.
Don't wait to discover hundreds of things you can do to sell your jewelry like crazy at shows, fairs, and festivals. Invest in this 176-page, step-by-step resource before your next show:
Ultimate Guide to Your Profitable Jewelry Booth
www.jewelry-books.com/jewelry-booth.html
New Jewelry Business Tips and Techniques
from My Websites and Blog:
- Starting a Jewelry Business in This Economy?
Is Linda Guzik crazy for starting a jewelry business in this economy? I don't think so - and I love what she has to say about it.
- The Earring Angel, Part 2 - Business Expansion
How Lynn Williams began expanding on the success of her Earring Angel jewelry display. Part 2 of the Earring Angel story.
- Starting a Bead Store
What Karin Smith learned about starting a bead store and turning her jewelry hobby into a business.
- A Poster of Your Work Makes a Great Eye Catcher
Lorena Angulo is back with a fantastic, inexpensive project for a professional-looking poster to promote your jewelry.
- Handmade Cardstock Earring Cards
Linda Guzik shares her easy, professional-looking earring card idea.
- Benefits of Selecting Custom Artisan Jewelry for Your Wedding Day
Linda Fass explains why custom artisan jewelry is the crowning touch for a wedding. Good info to have handy if you serve the wedding jewelry niche.
- Showing Customers How Your Jewelry is Made
From my Jewelry Business Blog - ideas for creating a video or photo series to show customers how your jewelry is made and address some of the frequently asked questions about your jewelry and your business.
- What's Stopping Your Jewelry Business?
A new issue being discussed in this thread:
Struggling with Balance
How to Sell Your One-of-a-Kind Jewelry
Sell your jewelry to customers who are VERY willing to buy your unique handcrafted pieces - again and again. This is the main way I sell my own jewelry now.
You'll find everything you need to get started selling your own jewelry this way, in my book Secrets of a Handcrafted Jewelry Shopping Service.
Invest in this 115-page, easy-to-read guide now, and make this your best jewelry selling year ever:
Secrets of a Handcrafted Jewelry Shopping Service
http://www.jewelry-books.com/shopping-service.html
Share Your Own Jewelry Business Article, Tip, Project, Story, or Jewelry Photo
...and Receive a Free Link to Your Website
Share your own jewelry business article, tip, project, or advice - and build traffic to your website at the same time. You can also include any photos you have that illustrate your contribution.
Submit your jewelry display and packaging photos and tips here
~ OR ~
Submit your other jewelry business articles and content here
~ OR ~
Submit your own jewelry story and/or photo here
~ OR ~
Share "what's stopping your jewelry business" here
When I publish your contribution, you'll receive a free permanent link to your website from my site - and your content will be read by thousands of people in the jewelry industry. My guest authors report a significant flow of traffic coming from their links on my sites!
Your Profitable Jewelry Business:
What Are Her Customers Really Buying?
by Rena Klingenberg
The other day I was chatting online with a jewelry artist who makes delightfully kooky glass beads.
She asked me not to mention her name here because she has trouble with copycats, but she did give me permission to tell you about the conversation I had with her.
She told me that since the latest economic downturn started, she's been selling more of her beads - and the jewelry she makes with them - than ever before.
She can hardly make her beads and jewelry fast enough to keep up with the demand.
Her beads are all either amusingly designed to make people chuckle, or are just plain cheery. The colors she uses are clear, un-muddied, happy hues of lime, turquoise, blue, peach, etc.
Why are they suddenly so popular she can hardly make them fast enough?
She believes that it's simply because they make people happy - and I think she's right.
Jewelry tends to be an emotional purchase. And right now, in the face of all the gloom and doom that you hear everywhere, this artist's cheerful, funny beads are a huge pick-me-up.
So what are her customers really buying?
They're buying a smile, a giggle, and a good light-hearted feeling. An escape from their cares and worries. And the opportunity to make other people smile, every time they wear these delightfully fun beads.
Neat Jewelry-Related Website
Today's neat site is artist Will Cascio's Heavy Magic, custom leather and silver designs for the motorcyclist market.
Will's detailed work often combines both leather and metal - like in his custom, museum-quality Hardwire Gauntlet.
I think he's done an excellent job of targeting a market that appreciates his unique artistry!
Sell Your Jewelry Online
No matter how you sell your jewelry online, you have to do your own marketing if you want to make sales.
Using the step-by-step strategies you'll learn in my book, Social Networking: Sell Your Jewelry Online the New Way, you can easily develop your own online customer base, without competition from other jewelry artists.
Invest in this 192-page, step-by-step resource now:
Social Networking: Sell Your Jewelry Online the New Way
www.jewelry-books.com/social-networking.html
Find Specific Jewelry Business Info
with My Site-Search Feature
Looking for specific jewelry business information or the answer to a question? Try my Search This Site feature to scour Home Jewelry Business Success Tips for any keywords you enter.
My Jewelry Business Websites and RSS Feeds
This newsletter highlights some of the latest jewelry business tips and techniques from my websites:
Home Jewelry Business Success Tips
Jewelry Display Ideas
Jewelry Business Blog
Each of these sites also has its own RSS feed. Look for the orange RSS symbol on the left-hand column of each of these sites to get the feed.
Thanks so much for joining me
for this issue of
"Jewelry Business Success News"!
~ May your jewelry journey be fun and prosperous ~
Contact Rena
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