1. Sell More Jewelry at Shows,
   Fairs, and Festivals this Year

2. New Jewelry Business Tips and Techniques:
   - 5 insightful new jewelry business articles
   - 3 new jewelry artist stories
   - 1 new jewelry business "roadblock" being discussed

3. Sell More One-of-a-Kind Jewelry

4. Share Your Article, Project, Tip, or Photo -
   and Get a Valuable Link to Your Website

5. Your Profitable Jewelry Business:
   Why Your Jewelry Business Needs
   a Permanent Web Address

6. Neat Jewelry-Related Website:
   Allover Art

7. How to Sell More Jewelry Online

Got jewelry shows this year?

Sell more of your jewelry with the secrets you'll learn in my book, Ultimate Guide to Your Profitable Jewelry Booth.

Don't wait to discover hundreds of things you can do to sell your jewelry like crazy at shows, fairs, and festivals. Invest in this 176-page, step-by-step resource before your next show:

1. Green and Chic Jewelry Design
   Monica Macha's ideas for an Earth-friendly approach to creating beauty and style.




2. The Earring Angel - a Journey of Faith
   A fascinating 14-year journey of faith, struggle, perseverance and divine intervention as Lynn Williams turns her unique idea for an earring organizer into a profitable product.




3. Sea Glass Jewelry
   A lovely writeup on sea glass lore from Jean Forman. Where to find genuine sea glass for jewelry making, how pieces of sea glass are rated for quality, and artificial vs. genuine sea glass.




4. How to Upsell Your Jewelry - and Make More Money on Each Sale
   Robert Mayer's tips for encouraging your customers to add a little something extra onto each sale.




5. How Do You Choose a Jewelry Color Scheme?
   From my Jewelry Business Blog - what I've discovered about jewelry color schemes, and how they affect my customers' purchases.




6. New Jewelry Artist Stories
   Read and comment on these inspiring new jewelry stories:
   • Arlene, whose journeys through art and glass have led her through the major milestones of her life;
   • Wanda, whose passion for seeds and pods resulted in her unique, "green" style of jewelry; and
   • Chantal, whose world-traveling, trend-setting background helps her create jewelry that makes women say, "Wahoo!".


7. What's Stopping Your Jewelry Business?
   A new issue being discussed in this thread:
   Getting to the Boutique's Owner

Sell your jewelry to customers who are VERY willing to buy your unique handcrafted pieces - again and again. This is the main way I sell my own jewelry now.

You'll find everything you need to get started selling your own jewelry this way, in my book Secrets of a Handcrafted Jewelry Shopping Service.

Invest in this 115-page, easy-to-read guide now, and make this your best jewelry selling year ever:

Share your own jewelry business article, tip, project, or advice - and build traffic to your website at the same time. You can also include any photos you have that illustrate your contribution.

When I publish your contribution, you'll receive a free permanent link to your website from my site - and your content will be read by thousands of people in the jewelry industry. My guest authors report a significant flow of traffic coming from their links on my sites!

No matter how you sell your jewelry, it's important for your jewelry business to have a permanent, unchanging "home" on the Internet.

It can be either a blog or your own website.

Use this permanent URL ("www" address) on your jewelry business cards, your jewelry packaging, and all of your other marketing efforts.

It's also the URL you'll use for all the links you build, all around the Internet, that point to your jewelry business - links which grow in value and in traffic as time passes.

That way, no matter how you decide to sell your jewelry (or change the focus of your jewelry business) over time, your growing "following" of customers and friends will always be able to find you.

Avoid Being "Trapped" Somewhere
You Don't Want to Be

Jewelry artists sometimes tell me that they'd like to leave an online storefront they're using (such as an eBay store or Etsy shop) - but unfortunately they've printed their Etsy storefront's URL on their jewelry business cards, jewelry packaging, etc., which have been distributed to hundreds of customers.

They've also worked to build a lot of Web links to that online storefront.

So if they drop that storefront now, none of those customers will be able to find this jewelry artist online - and the artist loses the benefits of all of that expensive printing, all the incoming links they've built, and all of their other marketing efforts.

They feel trapped into staying with a venue they'd like to leave.

The Freedom to Change and Evolve Your Business

But if you have one unchanging URL, you have the freedom to experiment and evolve into and out of all sorts of ways of selling your work - while still sending customers to your same main link forever.

Your permanent jewelry business home on the Internet could be as simple as a one-page website that has an enticing photo of your jewelry, plus a link ("enter my online jewelry boutique") that leads to whatever online storefront you're using.

That way, you could easily switch to a different storefront whenever you like - without losing the traffic you've already built to your online presence.

You'd simply change the "enter my online jewelry boutique" link so it leads to your new storefront, and your customers will always continue find you immediately via your main permanent blog or website.

Or if you're selling through multiple online storefronts, you could link to all of them.

But you wouldn't be tied to any storefront or other venue that's not working well for you - and you wouldn't be at risk of losing all of your traffic if the storefront you're using decides to suddenly go out of business.

(Of course, instead of the one-page website, you could start a blog that would be your permanent web address. Your blog posts could showcase your new pieces, and you could have links in the blog's sidebar leading to your current online storefront - which you could easily change if you move to a different venue.)

Even If You're Not Selling Your Jewelry Online...

People expect all businesses to have some sort of website.

So even if you don't intend to sell your work on the Web, you should still have at least an online "brochure" - a webpage that contains info like:

• your jewelry business name


• your logo


• your name


• your contact info (email address or an online "contact" form)


• other ways people can get in touch with you or see your work (Twitter, FaceBook, Flickr, etc.)


• attractive photos of your jewelry


• your artist bio / statement


• any relevant info about your jewelry


• links to your "press" - all interviews, articles, awards, etc., both online and offline, about you or your jewelry


• links to where and how people can see or purchase your jewelry - for example:
  
  • a list of your upcoming shows (including dates and street addresses)
  
  
  • a list of the shops that carry your work (including their street addresses and links to their websites)
  
  
  • info on your home jewelry parties and how customers can schedule one
  
  
  • info for shops or wholesale accounts that are interested in carrying your work.

Be sure to update your online brochure at least every six months to keep it current and relevant:

• post some new photos of your jewelry


• update your list of shows


• update your list of shops


• update your "about me" page


• add any new items to your "press" page.

Grow Your Jewelry Business
by Staying in One Place

Don't lose the momentum and growth you build over time from incoming links, marketing materials you distribute, and all the other hard work you do to promote your jewelry business.

Even business cards you've handed out several years ago (or earring cards someone received with a long-ago purchase of your jewelry) can bring you repeat business - but ONLY IF you can still be found at the URL printed on those materials!

So if your jewelry business doesn't have a permanent spot online yet - don't wait!

Start a blog or a simple one-page website.

Make it the "headquarters" for your jewelry business on the Web, linking from it to any sales venues or information your customers need.

And use it as the permanent URL of your jewelry business - on all of your business cards, jewelry tags, packaging, marketing efforts, linking, etc., from here on out!

Now no matter where you live or how your business evolves - your customers, friends, and colleagues will be able to find you, keep up with you, and do business with you!

What I particularly like about Ruth Jones' Allover Art pendants is the neat way she combines two of her artistic talents.

Ruth is a skilled painter as well as a jewelry artist, and her hand-painted pendants with portraits of people or pets, landscapes, and other things are a wonderful way for her paintings to be seen and enjoyed by a wider audience!

No matter how you sell your jewelry online, you have to do your own marketing if you want to make sales.

Using the step-by-step strategies you'll learn in my book, Social Networking: Sell Your Jewelry Online the New Way, you can easily develop your own online customer base, without competition from other jewelry artists.

Invest in this 192-page, step-by-step resource now:

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