1. Sell More Jewelry at Shows,
   Fairs, and Festivals this Year

2. New Jewelry Business Tips and Techniques:
   - 3 inspiring new articles
   - 6 new jewelry display and packaging ideas
   - 2 new jewelry business "roadblocks" being discussed

3. Sell More One-of-a-Kind Jewelry

4. Share Your Article, Project, Tip, or Photo -
   and Get a Valuable Link to Your Website

5. Your Profitable Jewelry Business:
   Let Customers Know Your Jewelry is Made to Last

6. Neat Jewelry-Related Website:
   Victoria Lansford

7. How to Sell More Jewelry Online

Got jewelry shows this year?

Sell more of your jewelry with the secrets you'll learn in my book, Ultimate Guide to Your Profitable Jewelry Booth.

Don't wait to discover hundreds of things you can do to sell your jewelry like crazy at shows, fairs, and festivals. Invest in this 176-page, step-by-step resource before your next show:

1. Jewelry Selling Secrets
   Kameron Kay reveals her secrets for selling her handcrafted jewelry through shops in the U.S. and in Europe, and having her pieces modeled by celebrities.




2. Options that Encourage Return Customers
   Janice Abarbanel tells how she developed a changeable jewelry line that keeps her customers returning.




3. Your Jewelry Studio - How to Find Space to Create
   Your jewelry studio can finally have a space all its own, with Sally Evans' tips for finding a nook to create in.




4. Bamboo Serving Tray as an Earring Display
   See how Willo O'Brien turned an ordinary tray into a cool earring rack.




5. Earthly Expressions Nature-Inspired Jewelry Booth
   Debbie shares her Zen-like jewelry display.




6. Hanging Earring Cards
   Janine G. tells how she creates her lovely hanging earring cards.




7. Lorena Angulo's fantastic display and packaging ideas:
   Jewelry Boxes on a Budget
   Jewelry Display Case - Metal Nichos
   Trunk Show Display


8. What's Stopping Your Jewelry Business?
   Two new issues being discussed in this thread:
   Online Ignorance
   Older and Wiser

Sell your jewelry to customers who are VERY willing to buy your unique handcrafted pieces - again and again. This is the main way I sell my own jewelry now.

You'll find everything you need to get started selling your own jewelry this way, in my book Secrets of a Handcrafted Jewelry Shopping Service.

Invest in this 115-page, easy-to-read guide now, and make this your best jewelry selling year ever:

Share your own jewelry business article, tip, project, or advice - and build traffic to your website at the same time. You can also include any photos you have that illustrate your contribution.

When I publish your contribution, you'll receive a free permanent link to your website from my site - and your content will be read by thousands of people in the jewelry industry. My guest authors report a significant flow of traffic coming from their links on my sites!

A few months ago when I surveyed real jewelry customers about what makes them buy (or not buy) handcrafted jewelry, several of them mentioned that they've bought handmade jewelry that quickly broke or fell apart.

The fear of buying another piece of poorly made jewelry makes many customers wary of purchasing anything from a jewelry artist.

That's why many potential customers approach our work with this mindset:

"The last time I bought a piece of handmade jewelry, it fell apart the next day. If I have a problem with this necklace later, will I be stuck with it?"

So a good selling point for your jewelry is that it's made to last.

Make sure you create your pieces with durability in mind - and then let customers know about your built-in quality features.

These features may seem like a no-brainer to us, but to customers it's hugely reassuring when you take the time to show-and-tell them about features like:

• wrapped loops
• soldered jump rings
• split rings
• double crimp beads
• stones set tightly
• clasps that hold securely
• stringing material that can't be cut by sharp bead edges
• any other quality features you design into your jewelry.

Communicate your commitment to high-quality handmade jewelry at every point where you have customer contact. For example:

• in person at jewelry shows and parties
• on your jewelry tags, earring cards, or other packaging
• on your website or blog
• in your artist statement
• on your business card
• in any other marketing literature you create
• in your individual jewelry listings wherever you sell your work online.

Two other things that are important to cover in your quality promotion:

• A satisfaction guarantee, along with a way for customers to contact you after the sale.


• Care instructions accompanying each piece of jewelry you sell. The customer's proper care of a piece of jewelry is an important factor in making it last!

Victoria Lansford creates stunning pieces that "recall the mystery and splendor of the ancient world."

Her techniques include gorgeous Russian filigree, chain maille, and repousse - and everything she creates is pure visual magic. In addition to Victoria's jewelry, be sure to visit her gallery of art objects.

No matter how you sell your jewelry online, you have to do your own marketing if you want to make sales.

Using the step-by-step strategies you'll learn in my book, Social Networking: Sell Your Jewelry Online the New Way, you can easily develop your own online customer base, without competition from other jewelry artists.

Invest in this 192-page, step-by-step resource now:

Looking for specific jewelry business information or the answer to a question? Try my Search This Site feature to scour Home Jewelry Business Success Tips for any keywords you enter.

This newsletter highlights some of the latest jewelry business tips and techniques from my websites:

Home Jewelry Business Success Tips

Jewelry Display Ideas

Jewelry Business Blog

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