1. New Jewelry Business Tips and Techniques:
   - 4 inspiring new articles
   - 1 new jewelry display and packaging idea
   - 4 bonus new jewelry artist stories

2. Sell More One-of-a-Kind Jewelry

3. Share Your Article, Project, Tip, or Photo -
   and Get a Valuable Link to Your Website

4. Your Profitable Jewelry Business:
   What Jewelry Customers Want When They Shop on the Internet

5. Neat Jewelry-Related Website:
   Ann O'Brien Jewelry

6. Sell More Jewelry at Shows, Fairs, and Festivals

No matter how you sell your jewelry online, you have to do your own marketing if you want to make sales.

Using the step-by-step strategies you'll learn in my book, Social Networking: Sell Your Jewelry Online the New Way, you can easily develop your own online customer base, without competition from other jewelry artists.

Invest in this 192-page, step-by-step resource now:

1. Jewelry Shopping Online - Customers Tell Us What Makes Them Buy on the Internet
   Jewelry customers respond to my survey on buying handcrafted jewelry online - including where they shop and why, and what we can do make our jewelry more enticing to them on our websites, blogs, Etsy, eBay, and more. (This is Part 2 of the survey Jewelry Customers Tell Jewelry Artists What Makes them Buy. We covered Part 1 of this survey, Jewelry Shopping in Person, in the last issue of this newsletter.) By Rena Klingenberg.




2. Secrets of Finding Fabulous Antique and Vintage Costume and Fine Jewelry
   Join Candace Daugherty on a treasure hunt for extraordinary collectible jewelry at amazing bargains.




3. Handling Custom Jewelry Orders
   Taking custom jewelry orders can set you apart from other jewelry artists. Amber Nash shares her precautions and success tips for doing custom work.




4. Displaying Jewelry Sets
   Juliet Jackson makes nearly all of her jewelry in matching sets - and here she demonstrates how she displays her sets successfully, to show more jewelry in less space.




5. How to Sell More Jewelry for the Rest of 2008
   From my Jewelry Business Blog: A recent survey reveals the people who are planning to spend the most on jewelry during the remainder of this year. Find out who they are and ideas for getting your jewelry in front of them.




6. New Jewelry Artist Stories
   Read and comment on these new stories by jewelry artists: Nancy, who was inspired by Wanda's "pendant tree" and shares the direction it's taken her; Linda, a mom of boys whose jewelry business involves making bracelets for little girls; Min, who grew up in Wisconsin and now owns an American jewelry business based in China; and Rosetta, who started out crafting air fresheners and currently creates necklaces from resin and glass. You can also join the fun and share your own jewelry story or photo!

Sell your jewelry to customers who are VERY willing to buy your unique handcrafted pieces – again and again. This is the main way I sell my own jewelry now.

You'll find everything you need to get started selling your own jewelry this way, in my book Secrets of a Handcrafted Jewelry Shopping Service.

Invest in this 115-page, easy-to-read guide now, and make this your best jewelry selling year ever:

Share your own jewelry business article, tip, project, or advice - and build traffic to your website at the same time. You can also include any photos you have that illustrate your contribution.

When I publish your contribution, you'll receive a free permanent link to your website from my site - and your content will be read by thousands of people in the jewelry industry. My guest authors report a significant flow of traffic coming from their links on my sites!

I've just posted Part 2 of my informal survey of jewelry customers - Jewelry Shopping Online - Customers Tell Us What Makes Them Buy on the Internet.

It's an inside look at what makes jewelry customers feel comfortable with buying from us online, what venues they prefer, and why they shop for jewelry via the Internet - in their own words.

I recommend reading all of the survey responses - they contain insights into our jewelry customers' needs, wants, and what's on their minds when they shop online.

As you read through them, you'll probably notice some things that come up frequently:

• Photos are an important factor in customers' decisions to buy jewelry online.


• Many of them shop for jewelry online because they want a big selection of unique pieces.


• Shopping online is a welcome convenience for people who are busy, tired, or live away from urban areas.


• The Internet makes it easy for customers to buy more jewelry from artists whose work they love.


• They like to be surprised with professional packaging when they receive their jewelry orders.


• They feel more comfortable shopping from online venues that offer a satisfaction guarantee (or some other recourse) if the jewelry doesn't turn out to be quite right for them once they see it in person.


• Many of them like to shop on Etsy because of the unique jewelry they find there.

The people who responded to this survey also took the time to give us lots of other valuable tips and suggestions for improving our online jewelry businesses and making more sales via the Web.

(Also be sure to read Part 1 of the survey, where jewelry customers who shop off-line - at art shows, craft fairs, home parties, galleries, shops, trunk shows, etc. - tell us what they want when buying handcrafted jewelry in person.)

Our neat site today is Ann O'Brien Jewelry.

Ann O'Brien (1951-2006) was an extraordinarily talented and imaginative wire jewelry artist. She carried wire and pliers everywhere with her, and created Art Nouveau-inspired works with beautiful, graceful lines.

Her bubble blowers, hair jewelry, and bracelets are my favorites of her pieces.

Got jewelry shows this Fall? This is the best, most profitable time of year for selling jewelry!

Sell more of your jewelry with the secrets you'll learn in my book, Ultimate Guide to Your Profitable Jewelry Booth.

Don't wait to discover hundreds of things you can do to sell your jewelry like crazy at shows, fairs, and festivals. Invest in this 176-page, step-by-step resource before your next show:

Looking for specific jewelry business information or the answer to a question? Try my Search This Site feature to scour Home Jewelry Business Success Tips for any keywords you enter.

This newsletter highlights some of the latest jewelry business tips and techniques from my websites:

Home Jewelry Business Success Tips

Jewelry Display Ideas

Jewelry Business Blog

Each of these sites also has its own RSS feed. Look for the orange RSS symbol on the left-hand column of each of these sites to get the feed.