1. New Jewelry Business Tips and Techniques:
   - 3 inspiring new articles
   - 3 great new jewelry display ideas (with photos)
   - 2 bonus new jewelry stories

2. Sell More One-of-a-Kind Jewelry

3. Share Your Article, Project, Tip, or Photo -
   and Get a Valuable Link to Your Website

4. Your Profitable Jewelry Business:
   A Trick for Jewelry Packaging that Brings
   More Customers to Your Website

5. Neat Jewelry-Related Website:
   The Dog Jewelry Museum

6. Sell More Jewelry at Shows, Fairs, and Festivals

No matter how you sell your jewelry online, you have to do your own marketing if you want to make sales.

Using the step-by-step strategies you'll learn in my new book, Social Networking: Sell Your Jewelry Online the New Way, you can easily develop your own online customer base, and you won't have to worry about competition from other jewelry artists.

A reader named Debbie says, "Everything in your book makes so much sense - it's really the most natural way to get customers to a jewelry site or Etsy shop. I can not believe the tons, literally, of great tips and tricks you included on every aspect of this topic!"

Social networking on the Internet is still relatively new - but it's growing at a tremendous rate. By starting now, you'll have a huge advantage over other jewelry businesses, large and small, that start their own social marketing later.

Invest in this 192-page, step-by-step resource now:

1. Jewelry Booth Design with Style
   Linda Fass' jewelry booth design is a symphony of tasteful color, inviting displays, and an elegant atmosphere. It also helped her net a high volume of jewelry sales at her first two shows.




2. Home Jewelry Parties
   Albina Rose's complete, concise guide to home jewelry parties, including a unique idea for creating jewelry party catalogs.




3. Picture Perfect Jewelry Display
   See how Kathy McChesney turns an empty picture frame, twine, and leather scraps into an attractive jewelry display that works equally well for both earrings and necklaces.




4. nOir Jewelry Design House
   nOir Jewelry's chic accessories adorn celebrities and runway models. Enjoy Anne Rush's interview with nOir founder Leeora Catalan.




5. Preserving Jewelry - Tips For Extending The Life Of Your Jewelry
   Detailed tips for preserving various types of jewelry - including cleaning, storage, and what to avoid - to help your jewelry keep its original beauty for a lifetime. By Baya Gatter.




6. Mirror Bracelet Display
   Jacqui Geary says, "mirrors are great, especially for crystal jewelry." See how she uses beveled mirrors to make her Swarovski crystal jewelry really stand out.




7. New Jewelry Stories
   Read and comment on these new stories by jewelry artists - including Christeena's Sea Glass Jewelry Journey, and Gosia's tip for making jewelry sales when you're shopping, eating out, or even walking your dog. You can also join the fun and share your own jewelry story or photo!

Do you prefer to make one-of-a-kind jewelry? Learn how to find people who want exactly what you make - and can afford to buy it.

Don't miss out on these prime opportunities to sell your jewelry to customers who are VERY willing to buy your unique handcrafted jewelry – again and again. It's the main way I sell my own jewelry now.

You'll find everything you need to get started selling your own jewelry this way, in my book Secrets of a Handcrafted Jewelry Shopping Service.

A reader named Ben says, "Your book has me really excited at this new idea for developing a client base that loves your jewelry. It's really a perfect way for a jewelry artisan to connect with the people that want to buy his (or her) work."

Invest in this 115-page, easy-to-read guide now, and make this your best jewelry selling year ever:

Share your own jewelry business article, tip, project, or advice - and build traffic to your website at the same time. You can also include any photos you have that illustrate your contribution.

When I publish your contribution, you'll receive a free permanent link to your website from my site - and your content will be read by thousands of people in the jewelry industry. My guest authors report a significant flow of traffic coming from their links on my sites!

Most jewelry artists who have a website or blog include their site link on all of their jewelry packaging (including business cards, earring cards, tags, boxes, shopping bags, etc.).

For example:

But if you really want to put your jewelry packaging to work for you, take it a step further.

Instead of just listing your web address, try including an irresistible enticement for people to go to your jewelry website or blog.

Here are some ideas for enticements that people can't resist:

• Video, slideshow, or photos - People absolutely love to watch videos and slideshows, or to view images that give them a look "behind the scenes".

  And the more "behind the scenes" they experience, the more they trust you and feel a connection to your jewelry business.

  Your potential customers would be fascinated by watching you make a piece of jewelry, create a lampwork bead, work your magic with pmc or polymer clay - or whatever it is that you specialize in.

  So after you set up a video, slideshow, or images of your "behind the scenes" activity on your jewelry website / blog, your jewelry packaging could include an enticement like one of these:

  • "Watch me create one of my pendants in my workshop - go to www.xyzjewelry.com"
  
  
  • "See my jewelry cleaning video to learn how to keep your jewels sparkling - at www.xyzjewelry.com"
  
  
  • "Get a sneak peek behind the scenes at my last jewelry show - at www.xyz.com"
  
  
  • "Watch one of my smudging ceremonies - go to www.xyzjewelry.com"

  Videos and images like these also help build your status as a "jewelry expert" in your customers' minds.

• A drawing for a prize - Who doesn't love a chance at winning a desirable item for free? Invite people to try their hand at winning your monthly drawing for a piece of jewelry, a nice crystal, or some useful gear with your logo on it.

  The enticement on your jewelry packaging could say something like:

  • "Enter this month's drawing for free jewelry - go to www.xyzjewelry.com"
  
  
  • "Win a cool XYZ Jewelry t-shirt - enter at www.xyzjewelry.com"
    (At CafePress you can set up all sorts of gear to be imprinted with your jewelry business logo or jewelry images whenever a customer places an order. So for your online contest, you can choose the type of imprinted item to offer for a prize, and then get the contest winner's size, color, etc. preferences - then place the order via CafePress yourself and have the item shipped directly to the winner.)
• A self-assessment or "personality" quiz - For some reason, we humans love to take quizzes that supposedly tell us something about ourselves. :o)

  You can make up a fun jewelry-related true/false quiz for your visitors, awarding 1 point for every "True" answer, and 0 points for every "False" answer. Come up with a fun variety of results for each range of total points.

  Examples of what you can add to your jewelry packaging to entice customers to your online quiz:

  • "What's your jewelry personality? Take the quiz at www.xyzjewelry.com and find out!"
  
  
  • "Test your jewelry trivia expertise! Match wits with the quiz at www.xyzjewelry.com"
• An online "jewelry outlet store" - Your "outlet store" would be the page of your site where you sell your old stock of jewelry at a discount to make room for your new pieces.

  Everyone loves to get a bargain - and by enticing people to see your clearance items, you'll also get many of them clicking over to the rest of your website.

  For example:

  • "Get unbelievable bargains at my online jewelry outlet store, before they're gone - hurry over to www.xyzjewelry.com"

Got some great new ideas now for adding an irresistible enticement that will bring customers to your website?

I'd love to hear how you put this idea to work - and how it works out for you!

Our neat site today is The Dog Jewelry Museum - an outstanding example of a niche jewelry website that's interesting, high quality, and focuses on a very specific jewelry topic.

For 35 years "curator" Deb Schneider collected dog-motif jewelry. Then she began photographing her remarkable collection, and created this online museum to share with other dog jewelry fanciers.

Deb says, "All the jewelry in the collection is costume, from approximately 11 decades (1900-present). Pieces were purchases, gifts, and donations and have been researched and described."

In addition to the slideshow on her website's home page, Deb also has each piece of jewelry individually cataloged and detailed in her museum.

Sell more of your jewelry this year with the success secrets you'll learn in my book, Ultimate Guide to Your Profitable Jewelry Booth.

A reader named Linda says, "I just completed my first two shows and felt 100% prepared right out of the gate because I found you. Thanks so much! I wanted to let you know I had so many compliments not only on my jewelry but also on my booth. I was told I had the best booth at the fair (both times) by many people. Thanks so much again! I'm so glad I found you."

Don't wait to discover hundreds of things you can do to sell your jewelry like crazy at shows, fairs, and festivals. Invest in this 176-page, step-by-step resource before your next show:

Looking for specific jewelry business information or the answer to a question? Try my Search This Site feature to scour Home Jewelry Business Success Tips for any keywords you enter.

This newsletter highlights some of the latest jewelry business tips and techniques from my websites:

Home Jewelry Business Success Tips

Jewelry Display Ideas

Jewelry Business Blog

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