1. Sell Your Jewelry Online

2. New Jewelry Business Tips and Techniques:
   - 6 inspiring new articles
   - 2 bonus jewelry stories

3. Sell More One-of-a-Kind Jewelry

4. Share Your Article, Project, Tip, or Photo -
   and Get a Valuable Link to Your Website

5. Your Profitable Jewelry Business:
   Four Ways to Have a Profitable Jewelry Show During
   an Economic Downturn

6. Neat Jewelry-Related Website:
   Illusion Glass Works

7. Sell More Jewelry at Shows, Fairs, and Festivals

No matter how you sell your jewelry online, you have to do your own marketing if you want to make sales.

Using the step-by-step strategies you'll learn in my new book, Social Networking: Sell Your Jewelry Online the New Way, you can easily develop your own online customer base, and you won't have to worry about competition from other jewelry artists.

A reader named Kelly says, "I was one of those people who kept hoping social networking was a passing fad, and if I ignored it long enough I wouldn't have to learn about it! When I realized it's here to stay, I bought your book - and you've really shed some light on it for me. The social stuff isn't as confusing as I thought, and now I have a clear picture of how to use it as a tool and what sites to go to. So thank you!"

Social networking on the Internet is still relatively new - but it's growing at a tremendous rate. By starting now, you'll have a huge advantage over other jewelry businesses, large and small, that start their own social marketing later.

Invest in this 192-page, step-by-step resource now:

1. Share Your Jewelry Photo or Story!
   I've set up a brand new section of Home Jewelry Business Success Tips for sharing your photos and stories. Be sure to check out and comment on the two great stories already posted there by other jewelry artists - Jewelry Business on a Boat and My Home on 'Wheels' and What I Do for Fun. Join the fun and share your own jewelry story or photo!




2. Choosing a Jewelry Business Name
   Try this strategy developed by Mendy Ouzillou for choosing a jewelry business name you love and that will serve you well.




3. An Inside Look at a Craft Fair Jury
   Barb Macy reports on her experience as a member of a craft fair jury - including how the jurors screen applications, and tips for applying to juried shows.




4. The Accidental Jewelry Business
   Catherine D'Arcy didn't intend to start a jewelry business. But by a twist of fate, a misunderstanding resulted in the beginning of her jewelry inventory - and eventually a successful business.




5. How to Get Your Jewelry Seen on Etsy
   Cathy Tran shares her "Etsy Survival Guide for Jewelry Artists", with great tips on bringing more traffic to your jewelry on Etsy.




6. The Fastest Online Earring Sale
   See Twiggy's warmly-designed photo that sold a pair of earrings right away to a customer in England.

Do you prefer to make one-of-a-kind jewelry? Learn how to find people who want exactly what you make - and can afford to buy it.

Don't miss out on these prime opportunities to sell your jewelry to customers who are VERY willing to buy your unique handcrafted jewelry – again and again. It's the main way I sell my own jewelry now.

You'll find everything you need to get started selling your own jewelry this way, in my book Secrets of a Handcrafted Jewelry Shopping Service.

A reader named Jim says, "Thanks to the great tips in your book, I'm going to start marketing my trunk shows and private jewelry showings to interested people who shop at my craft fair booth."

Invest in this 115-page, easy-to-read guide now, and make this your best jewelry selling year ever:

Share your own jewelry business article, tip, project, or advice - and build traffic to your website at the same time. You can also include any photos you have that illustrate your contribution.

When I publish your contribution, you'll receive a free permanent link to your website from my site - and your content will be read by thousands of people in the jewelry industry. My guest authors report a significant flow of traffic coming from their links on my sites!

When the prices of gas and groceries go up, people are understandably less willing to buy non-essential items like jewelry.

Unfortunately that can mean long, discouraging days for jewelry artists trying to sell their work at shows and festivals.

Try these ideas for profiting at shows, even when people are reluctant to buy:

1. Problem: The show is poorly attended, and even your own customers that you mailed postcards to aren't coming. Sales are dead.

   Possible Solution: Take this opportunity to get good deals on some of your own shopping for upcoming gift occasions, by bartering your jewelry for goods from the show's other vendors.

   Bartering is a fantastic win-win solution where each party gets a wonderful item for just their own cost of the piece they trade. This is a great way to take care of your gift shopping!

   Tip: Be sure each artist bases the value of the trade on the full retail price of the items being traded.

   See the result of a recent barter I did.

2. Problem: Economic uncertainty - people are attending the show, but no one wants to spend any money.

   Possible Solution: Even when finances are tight, people still have to give gifts.

   Consider creating some low-priced "giftable" product lines that are nicely profitable for you - and putting signs next to them such as "Perfect gift for teens!" (or whatever type of person is appropriate for the item).

   At one show where most vendors weren't selling anything at all, I made a few hundred dollars just from my $3 cell phone / zipper pull / bookbag charms. I could easily have earned even more if I'd anticipated the market for these, and had been prepared with signs and more inventory. It also would have helped if I'd made these charms the focal point of my booth instead of having them at the end of a side table.

   These are a super-simple item made from a "cell phone lariat finding" (available via Rings & Things, Rio Grande, or Fire Mountain), with beads or pendant danglies you design and attach. Kids, teens, and even many adults seem to LOVE these, and they're a very popular gift item among my customer base.

   At the show where I sold tons of these, one girl picked out more than a dozen of these charms and her mom gladly bought them. They were great inexpensive holiday gifts for the girl's friends - and a bargain for Mom.

   Bonus: Sometimes people get roped in by your low-priced gifties and wind up also buying one or two higher priced items as well!

3. Problem: Shows are either overrun with other jewelry booths, or even many of the non-jewelry crafters have some jewelry in their booths.

   Possible Solution: Consider using your jewelry supplies to create some useful non-jewelry items. For an example, see this issue's article (below) on the Neat Jewelry-Related Site.

4. Problem: Precious metal prices have been so high that you have to raise your jewelry prices to compensate - unfortunately at the same time that your customers are tightening their spending.

   Possible Solution: Design some jewelry lines that use very little (if any) precious metals. For a variety of ways to use less precious metals, see my article from Issue #40 of this newsletter, 16 Ideas for Designing Jewelry When Metal Prices are High (scroll down to the bottom half of that issue to find the article).

Our neat site today is Patricia Tyser Carberry's Illusion Glass Works. Her glasswork is beautiful and original, and I like how she incorporates other elements such as minerals in her jewelry.

Patricia also looks beyond jewelry, designing functional lines of glass drawer pulls, buttons, tiles, feng shui prisms, and wall art.

And finally, her work is well photographed, and visitors can click to see nicely enlarged views of her pieces.

Sell more of your jewelry this year with the success secrets you'll learn in my book, Ultimate Guide to Your Profitable Jewelry Booth.

A reader named Doug says, "Yep, it is the Ultimate Guide! If there's anything you didn't cover in this book, I can't imagine what it would be. I feel like I had a great teacher at my side."

Don't wait to discover hundreds of things you can do to sell your jewelry like crazy at shows, fairs, and festivals. Invest in this 176-page, step-by-step resource before your next show:

Looking for specific jewelry business information or the answer to a question? Try my Search This Site feature to scour Home Jewelry Business Success Tips for any keywords you enter.

This newsletter highlights some of the latest jewelry business tips and techniques from my websites:

Home Jewelry Business Success Tips

Jewelry Display Ideas

Jewelry Business Blog

Each of these sites also has its own RSS feed. Look for the orange RSS symbol on the left-hand column of each of these sites to get the feed.