1. It's Almost Here!
   Social Networking:
   Sell Your Jewelry Online the New Way

2. New Sneak Preview from My Upcoming Book

3. New Jewelry Business Tips and Techniques:
   Four inspiring new articles
   Two creative new jewelry display & packaging ideas

4. Sell More One-of-a-Kind Jewelry

5. Share Your Article, Project, Tip, or Photo -
   and Get a Valuable Link to Your Website

6. Neat Jewelry-Related Website:
   JRB Art and Design

7. Sell More Jewelry at Shows, Fairs, and Festivals

My new book, "Social Networking: Sell Your Jewelry Online the New Way", will hit the Web on March 27 (next Thursday). I'm really excited about it - it's over 190 pages of success tips, strategies, and secrets I've discovered over the past several years of selling handcrafted jewelry online.

This book will be available in your choice of two formats - a downloadable ebook, and a spiral-bound printed book.

Here's a bit of feedback on my new book from some of my expert reviewers:

• From Pearl of The Beading Gem's Journal:

  "The latest and most powerful online tool for promoting jewelry websites and blogs is social networking. I highly recommend Rena's comprehensive guide to navigating the what's, do's and don'ts of social marketing for busy jewelry artisans who either don't have the time to do the research or the knowledge of where to begin."

• From silversmith Beth Millner:

  "This book is extremely insightful and useful and I would suggest it to any jewelry artist who wants to know the many various secrets to marketing their work online!"

• From Carolina Gonzalez of My Little Magickshop:

  "I just finished my second reading of this book and I can only say this is THE Guide for Internet sellers - if you are a beginner on the web, you can use this book as the Bible of jewelry online marketing; if you are a seasoned seller, you will find hundreds of useful tips and wonderful new paths to expand your business online on the most efficient ways... and efficiency is a must when having an online business."

• From online jewelry business entrepreneur Dawn Woodward:

  "You have explained to me, in very straight forward terms not only what I need to be doing but exactly HOW to do it. This book is a must for anyone who is struggling to 'Be Found' on the internet by potential customers. . . . I would highly recommend this personal insight from Rena and only wish that I'd had this knowledge 18 months ago when I launched my online business."

• From Elizabeth of Stones in Harmony:

  "From moonlight beaders to full scale jewelry operations, this book offers some very technical and industry competitive advice with a lot of giggles in between."

I'll be sending you a link for my "Social Networking: Sell Your Jewelry Online the New Way" book - with a special deal that's good for the first week only.

(First-week buyers of my previous books often tell me that my first-week-only bonuses are as valuable as the main book itself!)

Use your blog to build the buzz about your jewelry.

Discuss how your jewelry is created, what's unique about a particular piece or component, what the piece signifies to you, what happened while you were creating it, etc.

Basically, give the piece of jewelry a history and an interesting story. Let the tale unfold over a few blog posts.

Stories sell jewelry. And stories told in episodes gain more readers with each new episode.

Use your blog to build up anticipation for each new piece of jewelry or new design you're working on. Build suspense and desire – and then unveil the piece. Launch it with a bit of fanfare. Invite readers to comment.

You can put a discreet “buy now” button right there in your blog, directly beneath the photo of the newly unveiled piece of jewelry. Many artists are able to sell each new piece they make, directly from their blog, with these techniques.

Remember that your jewelry blog visitors don't just want information; they want to be entertained. And the better you entertain them, the more they'll bring other people to your blog – and to your jewelry.

It's sort of the modern version of being a traveling artist in Medieval days – you gather an interested crowd by spinning stories and entertaining your audience as you make jewelry. When the jewelry is finished and its story has been told, there's always a well-entertained customer eager to buy it. And the rest of the crowd spreads the word to tell their friends and family about the entertaining jewelry artist.

Repeat this process indefinitely. And once you really develop a following and people see how fast your new stuff disappears, your new pieces will go even faster.

People will pay for things they love, regardless of the price. Your job is to help them fall in love with it, and feel the urgency to buy it before someone else does.

Occasionally post blog entries to tell stories about other things that your audience would laugh about or care deeply about. But make it into a personal conversation with them, putting your own words and heart into it. This kind of story can be triggered by something you saw in the news, or in another blog or forum. For example, if you're making mothers' bracelets and your market is moms, you might share an emotional story you read about saving childhood memories.

Make your readers laugh, make them cry, make them feel. Emotions are powerful, and if you can make your audience feel something, they'll come back for more – and share it with their friends.

1. Do-it-Yourself Jewelry Displays
   (This article includes lots of photos!) With a small car and no storage space at home, compact do-it-yourself jewelry displays were the best solution for Rebecca Compton's first show.




2. Making Promos - The Importance of Giving for Your Business
   Carolina Gonzalez shows how making promos (small free samples of your work) can be good Karma - and a good marketing strategy for your business.




3. Importing Jewelry - Secrets of Finding Suppliers In Foreign Countries
   When she began importing jewelry, Jo Guerra struggled to find suppliers. Now she travels regularly to import unique jewelry from other countries. Here Jo shares her tips for finding suppliers.




4. Inexpensive First Craft Shows
   First craft shows can be a disappointing experience, or a fantastic one - depending on how well prepared you are, and how well you did your "homework" about the show. By Rebecca Ross Russell.




5. Frame It! Jewelry Display Idea
   Judith Rudolph and her husband came up with a unique way to use picture frames in Judith's jewelry display.




6. Security for Your Jewelry Display Trays
   Carol Heichel devised a jewelry display that discourages shoplifting in her booth.

Do you prefer to make one-of-a-kind jewelry? Learn how to find people who want exactly what you make - and who can afford to buy it.

Don't miss out on these prime opportunities to sell your jewelry to customers who are VERY willing to buy your unique handcrafted jewelry – again and again. It's the main way I sell my own jewelry now.

You'll find everything you need to get started selling your own jewelry this way, in my ebook Secrets of a Handcrafted Jewelry Shopping Service.

A reader named Liz says, "My husband and I think you've hit on some really recession-proof jewelry marketing ideas in this book. Thanks so much!"

Invest in this 115-page, easy-to-read guide now, and make this your best jewelry selling year ever:

Share your own jewelry business story, tip, project, or advice - and build traffic to your website at the same time. You can also include any photos you have that illustrate your contribution.

When I publish your contribution, you'll receive a free permanent link to your website from my site - and your content will be read by thousands of people in the jewelry industry. My guest authors report a significant flow of traffic coming from their links on my sites!

Our neat site this week is JRB Art and Design - a showcase of the incredible polymer clay artistry of Jana Roberts Benzon. (Scroll down the home page of her website to get past the words and see examples of her work.)

Jana creates stunning wearable art by shaping and folding slices from her intricate clay canes. It's hard to believe, but she uses no paint in these meticulous designs - they're all created from layers of colored clay!

Sell more of your jewelry this year with the success secrets you'll learn in my downloadable ebook, Ultimate Guide to Your Profitable Jewelry Booth.

A reader named J.T. says, "Thank you for this very readable guide book. I actually read the whole book backwards as the pages came out of my printer because I couldn't wait! But forwards or backwards, you've got a lot of sound advice and good ideas in here, and my next show will be better because of it. Thanks again!"

Don't wait to discover hundreds of things you can do to sell your jewelry like crazy at shows, fairs, and festivals. Invest in this 176-page, step-by-step resource before your next show:

Looking for specific jewelry business information or the answer to a question? Try my Search This Site feature to scour Home Jewelry Business Success Tips for any keywords you enter.

This newsletter highlights some of the latest jewelry business tips and techniques from my websites:

Home Jewelry Business Success Tips

Jewelry Display Ideas

Jewelry Business Blog

Each of these sites also has its own RSS feed. Look for the orange RSS symbol on the left-hand column of each of these sites to get the feed.